It’s a complex blend of economic climate, educational opportunities, business development and area growth. Jeff Watson is all about the big picture. He spends time attending city council and regional business development meetings to understand the fabric of the communities where he works and assist clients in choosing the best neighborhoods and homes to meet their goals. Jeff knows and advises exe
cutives, individuals and families relocating to the vibrant communities that make-up northeast Tarrant County. He regularly attends school board meetings at Westlake Academy, where he is member of the Foundation Board, a fundraising entity for the school. He also assists in taking prospective students and parents on private tours of this nationally ranked public charter school. Having worked with luxury home, golf course and other premier neighborhoods for the past 20 years, Jeff is an expert in the luxury lifestyle. He has spent the last four years at Vaquero in Westlake and serves as the Club’s membership and real estate liaison. He can also be found at Briggs Freeman Sotheby’s International Realty’s office in Southlake’s Town Square, the popular hub of northeast Tarrant County. Jeff is an expert in the lifestyle and long-term investment profiles of these communities. Jeff has recently teamed with luxury specialist Cheryl Staley, who works closely with clients to market and sell extraordinary properties throughout the area. Her background at Vaquero Club gives Cheryl a keen understanding of the luxury client seeking professionalism and privacy. Today’s luxury buyers look for more than someone to show houses. They expect an experienced and informed agent who has a broad understanding of the market, the neighborhoods and the lifestyle in northeast Tarrant County. Jeff Watson understands his clients’ goals and has the knowledge and experience to guide them to the right home in the right area.
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CHERYL STALEY'S BIO
For over 15 years, Cheryl has been in the high-end golf community industry where she opened new clubs in the Pacific Northwest and Texas. In 2001, Cheryl was part of the opening team for the Vaquero Club in Westlake, Texas and was involved in the development of the service standards that have made Vaquero an award-winning golf community. She then moved into the sales and marketing division of Vaquero Club as the membership and marketing director, while also overseeing the Club events. Cheryl has recently teamed with Jeff Watson in real estate sales for the community. Together they bring more than 35 years of specialized experience using a personal approach to find the perfect home or homesite for new members of the Vaquero neighborhood. Using their expertise in the luxury market, Jeff and Cheryl provide a high level of service, confidentiality and professionalism that exemplifies the Vaquero lifestyle. A graduate of the Art Institute of Dallas in graphic design and University of North Texas with a BFA in photography, Cheryl’s background in the arts strongly influences the creative marketing approaches that have resulted in Vaquero’s distinct branding. Having been in Westlake since 2001, Cheryl has watched the continued development of the Alliance corridor and understands how it has impacted Westlake, Southlake, Trophy Club and Roanoke. Jeff and Cheryl maintain a close relationship with the Westlake Academy, a unique nationally-rated charter school, as well as the town of Westlake in order to provide prospective residents with a complete overview of the distinguished lifestyle available in Westlake.
