LVNDR

Name: LVNDR
Address: St. Louis, MO, US
Telephone: +13143291771

I help female entrepreneurs expand their reach & scale their proven offer with DFY Facebook & IG ads

03/18/2021

I’ve been paying close attention to what I hear from those of you considering leveraging ads in your business. I offer done-for-you Facebook ad services, but I’m shaking things up to help solve a problem I keep hearing. The people have spoken!

👉🏼This is for the women who find themselves wanting a bit of DIY and DFY. Those of you who know the power of Facebook ads for attracting leads on autopilot and want to make it happen themselves, but aren't up for investing their time and money into an intense, all-the-details-you-need-to-know-about-FB-ads kind of course.

You just need a custom strategy handed to you that will work for YOUR business plus a few tools & resources to set you up for maximum success. 👏🏼

I hear you.

ENTER: StrADegy Session. Maybe you already have ads up and running and need an extra set of eyes on them, or you're gearing up to start ads, but would love to have the strategy handed to you ahead of time.

❌ You're over wondering if you're doing it right and if your ads are even going to give you results. No more gambling. You need a proven, highly converting strategy like, yesterday!

➡️ Swipe to see what all is included in the session. Can't wait to "strADegize" with you and get an automated system up for attracting *consistent* leads and maintaining *consistent* business. We're in the game of long-term business sustainability & fulfillment. On your side! 🖤

Link to book your session in bio.

03/16/2021

How to optimize Facebook ads to increase sales:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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When I'm checking in on a client's newly launched ads, I ask myself:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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"Which audiences are performing best?"⠀⠀⠀⠀⠀⠀⠀⠀⠀
"Which ads are performing best?"⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How I determine that indicator of "best performing?" Well...it depends. The campaign objective has big implications on whether I'm looking at the click-through-rate or the frequency metric first, for example.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Once I identify the key metrics that indicate performance of the audience/ads, I compare those metrics to the other active audiences/ads.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If I see an opportunity to improve the performance of an ad, I change ONE variable at a time, and test that change against the original. The key ad variables include the headline, creative and copy.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It's important to change only one variable at a time, so you can know for sure whether that change made a difference in the ad's performance or not! Then, you keep note of that data so you can use it to your advantage moving forward!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Other variables to check in on include the performance of ads on each platform (FB/IG) and placement (feed/stories) to get the most insight!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What questions do you have about optimizing and analyzing Facebook ads?

03/15/2021

⁣How to optimize Facebook ads to increase sales 💵⠀
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When I'm checking in on a client's newly launched ads, I ask myself:⠀
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"Which audiences are performing best?"⠀
"Which ads are performing best?"⠀
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How I determine that indicator of "best performing?" Well...it depends. The campaign objective has big implications on whether I'm looking at the click-through-rate or the frequency metric first, for example.⠀
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Once I identify the key metrics that indicate performance of the audience/ads, I compare those metrics to the other active audiences/ads.⠀
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👉🏼 If I see an opportunity to improve the performance of an ad, I change ONE variable at a time and test that change against the original. The key ad variables include the headline, creative and copy.⠀
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It's important to change only one variable at a time, so you can know for sure whether that change made a difference in the ad's performance or not! Then, you keep note of that data so you can use it to your advantage moving forward. 💃🏻⠀
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🔎 Other variables to check in on include the performance of ads on each platform (FB/IG) and placement (i.e. feed/stories) to get the most insight!⠀
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What questions do you have about optimizing and analyzing Facebook ads? 📈

03/11/2021

You can't fully step into the CEO role of your business until you have systems in place that set you up for *consistent* business.⠀
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You want to spend all day on a Tuesday mapping out your new offer, course or making plans for team expansion. 🙌🏼⠀
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But, if you don't have business coming to you in the background (i.e. leads on autopilot) on that day, your business isn't moving forward. Your business is dependent on your time & energy to continue to grow & scale. ⠀
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Truly, you don't have the *privilege* to be in CEO-mode under those circumstances. 😮 At least not for the majority of your time.⠀
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I do believe CEO work is good and necessary (& super fun), but there's a balance when you're growing & scaling. (Also, I'm an enneagram 9 btw so sharing polarizing opinions feels a little out of body so thnx for sticking with me LOL).⠀
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OKAY SO. You want to reach your next-level revenue goal, which requires you to invest let's say 5x more in time and energy to generate more business. OR, it requires you to finally roll out that new offer that brings recurring revenue...but you have to have the time and space to be CEO in order to map that out..remember? UGH. 😩⠀
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So how can you step into CEO while business comes to you consistently in the background?⠀
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👉🏼 Run targeted Facebook & IG ads to an audience matching your ICA and offer something of value to get them on your email list.⠀
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👉🏼 Nurture your email list as it grows, continuing to add value while also running ads that retarget (AKA "follow around") those new leads from step 1, reminding them of your amazing offer and inviting them to take part therefore continuing to make more sales, sign new clients and drumroll... meet your next-level revenue goal. 💵⠀
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What do you think about the balance of working "on" and "in" your business - I want to hear your thoughts! 👇🏼

03/03/2021

⁣Growing a large and loyal audience is step one to scaling a business for long-term sustainability.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But, how do you KEEP it growing without the cost of more of your time and energy? 😩⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🚪Enter: email list. I'm a paid ads fan all the way, but email marketing + paid ads are like Jim & Pam. They're perfect together and just can't be separated ( ).⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This is how it goes: Leverage Facebook & Instagram ads to deliver valuable content in exchange for names and emails in order to grow your large & loyal audience without adding MORE to your plate. 🙌🏼 Once on your email list, they're truly your VIPs. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You're *consistently* growing your audience, continually nurturing them via email marketing + paid ads and selling out your offers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏼 I've seen it happen. Using paid ads, my client offered a valuable free webinar of hers in exchange for names and email addresses. In less than a week, she had 196 perfect-fit leads newly added to her email list. Some of them bought from her that week while some of them will buy months down the road.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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^ That's a structured system that brings a business long-term sustainability. Win. 🥂⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You can do that in your business too. Simplify the steps:⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Step 1. Grow a loyal audience 2. Consistently nurture those relationships 3. Serve your audience & increase revenue. 💵⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Now, drop a 👔 if you teared up at the Jim & Pam boat scene. IYKYK

02/24/2021

⁣My 3-part paid ad strategy (save this post! 📩)⠀
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(This is the strategy I will use when we work together- surprise sneak peek!)
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⚠ warning: it's super simple AND super impactful. 😏
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A quick overview:⠀
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1. Say hey, hi, hello to your cold audience. Introduce you/your brand and generously give them something valuable you’ve created.⠀
2. Show up in front of that ^ audience again. ⠀
3. Show up in front of that ^ audience again. ⠀
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Yep, that's it.⠀
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The specifics:⠀
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1⃣ Set up the first campaign with the goal to generate awareness with your cold audience with ads that connect them to you as a human, (growing their interest in knowing you further). Earn their trust by providing something of high value that's either free or of low low-ticket value (lead magnet) that you know they want (free quide, masterclass, webinar, challenge, low-ticket digital product).⠀
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2⃣ Retarget (i.e. remind) audience above that engaged with your ads and/or opted in to your lead magnet with a second campaign and share what sets you apart from others in your industry. Overcome their objections. Share your offer. The goal: Increase your audience's consideration of working with/buying from you.⠀
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3⃣ Retarget the warmest audience from second campaign (this might look like those who landed on the sales page but didn't convert) with a third campaign sharing results and testimonies from your previous/current clients. Overcome more objections. Invite them to work with you, giving a sense of urgency.⠀
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(Sprinkling as many bits of value along the way + a killer email sequence once they opt in to your lead magnet. 📬)⠀
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A one and done campaign to a cold audience won't put your ad spend to work. Retargeting is what will yield the highest ROI.💰 (swipe for more! 👉🏼)

02/22/2021

⁣You're selling your high ticket 1:1 service and/or filling your group program. 🙌🏼⠀
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But, you’re spending a TON of time and energy on those "income-generating activities" every day.⠀
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📋 This looks like frequent social media engaging (building relationships- always a good thing!), creating more content, building a new lead magnet or free challenge, posting in Facebook groups, etc.⠀
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This is all so good. BUT, you don't want your ability to consistently attract leads to rely on your time and energy ALONE. 😩⠀
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Or maybe you receive great referrals, but they’re inconsistent. Which makes it hard to plan and make decisions in your business on your timeline.⠀
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Are you ready to..⠀
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🥂 Implement an automated, tried and tested system that brings perfect-fit leads to you on autopilot?⠀
🥂 Consistently grow your email list with qualified leads that are available for you to sell to at all times?⠀
🥂 Double your revenue with the next launch of your group program/course/membership?⠀
🥂 Build your business for sustainability so you have the freedom to focus on the things that fulfill you most in and outside of the office?⠀
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Take a look at my story to learn more about the structure of my service. 👀⠀
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If my client was able to “attract the women who needed my services most” and surpass her revenue goal, so can you.⠀
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Link is in my bio to apply! 🖤

02/19/2021

⁣You know how "it takes a village" to raise a child? Think of paid ads as one person from your marketing village. ⠀
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All your marketing efforts are working TOGETHER to reach your common goal(s). 🤝⠀
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Paid ads are unique in that you get to be suuuper specific on WHO you're marketing to, allowing you to attract women who are a perfect-fit for your offer, and do so CONSISTENTLY - without having to spend MORE time engaging on social media and creating content). 🙌⠀
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But paid ads are not a replacement for your organic marketing or relationship-building, but instead a support in helping you scale what you've already built that delivers amazing results.⠀
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With Apple's iOS 14 update causing some changes in the FB ads world, it's more important than ever that you leverage ads as a piece of your larger marketing puzzle to get optimal results! 🥂⠀
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Have you heard of these changes? If you have any questions, feel free to send me a DM! 📩

02/17/2021

⁣What monthly revenue should your business reach before investing in paid ads? $5K months? $10K months? Or more? 💰⠀
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🤦🏻‍♀️ When the comparison game comes in play, you'll believe you need to meet X amount in revenue before investing in paid ads, or investing in anything for your business/yourself really!⠀
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But when it comes down to it, every business is on its own unique trajectory, and though we can give and receive advice, remember a successful and sustainable business is not a cookie cutter of another.⠀
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💻 For paid ads specifically, there ARE guidelines I recommend to be aware of before investing in paid ads (but p.s. - none of them involve your monthly revenue!).⠀
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There's a really GREAT time to invest in paid ads in your business (& you don't want to lose out on the growth potential if your business IS ready) and there's a not-so-great time to invest in paid ads for you business.⠀
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❗I'm for the support of small business growth and success, so yes- I'll advise AGAINST ads if I think it won't be the best investment for your business at its current stage.⠀
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I ask 5 questions when I'm evaluating a business's "readiness" for ads. And you can ask these same questions for yourself to evaluate your own business!⠀
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👉🏽 DM me if you want to take my free quiz: "Is Your Business FB-Ads-Ready?" I'll send you a link!
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P.S. Picture for cuteness of course 🥰

02/10/2021

⁣You drove traffic (free or paid) to your landing page like CRAZY.⠀
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But, then...crickets? Why? ⠀
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Driving traffic to your landing page inviting your audience to download your free resource, sign up for your webinar, etc. is half the battle. Whether or not your get conversions depends a lot on your landing page.⠀
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👉🏽 Here are 3 tips to keep note of when you’re optimizing your landing page for a high conversion rate.⠀
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1. KEEP IT COHESIVE⠀
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Lack of cohesion could be your key culprit to a low conversion rate. This plays out both via messaging and visuals. First, messaging:⠀
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✈ What if you literally invited your audience to go on a physical trip somewhere with you? You told them all about, explained what the place would be like, what the experience would be like, etc. Then, you went on said trip and your audience was confused and disappointed.⠀
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"This trip is nothing like how she described it!" You would very well lose their trust. ⠀
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In your messaging, promote the offer in your post or ad in the same way (similar info highlighted, tone of voice) that it's promoted on the landing page. Will your audience know they arrived in the right place? 🤔⠀
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🖼 Visually, if what your audience sees in your invitation (on your IG post, your FB ad, etc.) isn't cohesive with what they see on the landing page, they'll consciously or subconsciously feel like they're in the wrong place and maybe become skeptical *clicks out.*⠀
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Think of your audiences journey from start to finish, and make them feel safe along the journey. Same colors, fonts, messaging. That familiarity breeds a sense of safety 🙏🏼, and you'll earn your audience's trust! Trust leads to conversions. ⠀
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📲 Swipe for tip 2 and 3!⠀⠀⠀⠀

02/08/2021

⁣I was one disappointed 4th grader.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'll never forget the day! I laugh about it now, but 4th grade feelings are BIG, yk?⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My teacher was handing out end-of-the-year awards. Kind of like superlatives, but everyone received one.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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To my surprise, I was the first name called. To my FURTHER surprise, I received the award of...wait for it... the "Quiet but Strong Leader."⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🛑 Sorry, what?⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Certificate in hand, I moped back to my spot in the back of the room and sat criss cross applesauce style, offended and confused.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I was thinking... "Why the QUIET?! I mean, I know I'm quiet-er but was that necessary?! Couldn't I have just been a leader? But honestly, that doesn't even make sense. I'm not a leader! I'm quiet, remember?! You made sure to point that out." 😒⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It's interesting for me to reflect on years later. To this day, I don't know if my teacher had real intention behind the award or honestly didn't know what to give me haha (I'm good either way, I mean what pressure that is to find an award that's meaningful for every single one of your students anyway ).⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But today I'm going to choose that the award holds great meaning.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏽 I recognize now that you don't have to be loud to be a leader.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So Cady Heron-style, I'm sharing the crown. 😂 This 18 year old award goes out to all those who talk less and listen more. The introverted business owners. The observers. The back-stagers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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"And though she be but quiet, she is strong." 💃🏻 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

02/05/2021

⁣I see you, dreamer + doer. You have a long-term vision for your business, your work ethic is 🔥. But, sometimes it feels like you can't keep up with the latest and greatest. It feels like the world of marketing your business online is always changing and there's always something new for you to learn.⠀
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Whether you rock at keeping up with those changes or not, know that there are many businesses who haven't caught on to Reels or Clubhouse yet. They don't have the email platform or CRM everyone is raving about. And even so, they're still strong, successful and sustainable. 👏🏻⠀
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💡Remember that all the shiny software and features are good tools, but they're not your foundation to a solid business that brings you fulfillment.⠀
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If you haven't caught on to the latest trend or tactic, it's going to be okay. Keep your vision and values close, and move forward. 🖤⠀⠀⠀⠀

Address

St. Louis, MO

Telephone

+13143291771

Website

http://www.lvndrmarketing.com/

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Want your business to be the top-listed Advertising & Marketing Company in St. Louis?

Because beautiful spaces matter, & so does your time.

If you’re a woman who has created a successful business designing and selling curated items for the home, I’m your biggest fan.

But really! I love ‘home’ and everything it stands for. And I believe a house feels more like home when you care for its design and aesthetic. When ‘blah’ spaces comes to life, that’s where the magic happens. And YOU are a pivotal piece in making spaces in homes come to life. And I’m SO thankful you do what you do!

Therefore, I want to help you keep doing it. If you’re at a place in your business where you’ve found success but you’re now hoping to scale, I’m your gal.

Specializing in Facebook and Instagram ads, I help you maximize your reach to the exact groups of people who *just die* over your products, increase traffic and sales and ultimately, meet your revenue goals.