03/27/2026
Most of our dealers are faced with the same challenge….
They’ve got an incentive or package that they genuinely believe in — good coverage, real value — but it only comes up at the worst moment: the end of the deal. The customer’s been there two hours and is hit with another surprise.
The product isn’t the problem. The price is likely not the problem, It’s the timing.
Together with Dave Sinclair Lincoln, we flipped the script on their Safe & Sound protection package. We put it right on every vehicle, and at the beginning of the conversation rather than the end.
Customers walking the lot could see it, read it, and fall in love with the coverage before they ever came inside.
By the time they sat down in finance, it wasn't a surprise add-on — it was a package they were already informed and excited about.
Warranties, Protection Packages, Value-Adds;
If it matters to your customer, it should be visible before your team says a word about it.
Give us a call.
📞 314.260.9736 | silverfoxmarketing.com
By Silver Fox Marketing | Silver Fox Marketing | March 2026 A long time dealership customer of ours brought us a simple request; build us a graphic solution for our new protection package. They had developed a custom protection package — Safe & Sound — that featured heavy hitting coverage; LoJac...
