Reciprocal Results

Reciprocal Results Ad Agency, Media Planning, Buying & Barter Company, PR Firm & Political Consultancy

Since 1997, Reciprocal Results (R2) has helped clients ranging from the world's best known brands, mom & pop small businesses, politicians and non-profits, achieve goals as diverse as increasing sales and profits, lowering advertising costs, generating visibility and winning elections. R2 has evolved as a company in response to volatile economic and political conditions, an ever changing marketing landscape and rapidly advancing technology.

Now that the New Jersey Special Election Primary is over after endless TV ads that had zero impact, I must reiterate tha...
02/06/2026

Now that the New Jersey Special Election Primary is over after endless TV ads that had zero impact, I must reiterate that candidates for Congress in the NYC Media Market should never advertise on local broadcast stations. This is even more true now than when CEO Roy Moskowitz wrote this article in 2020.

Here’s a question the political campaign industry should think hard about: When is it appropriate for campaigns or groups to buy broadcast television? Here’s the simple answer: it’s appropriate when large audience segments can potentially vote for the candidate advertising.

This is a game changer. This makes targeting people individually with custom commercials on cable possible.
08/15/2025

This is a game changer. This makes targeting people individually with custom commercials on cable possible.

Ad buyers will have automation, targeting and measurement capabilities on linear channels just as they have on connected TV platforms and apps, the companies affirmed.

Reciprocal Results was once briefly part of IPG, when our business partner KSL, was acquired by True North , which was t...
12/09/2024

Reciprocal Results was once briefly part of IPG, when our business partner KSL, was acquired by True North , which was then acquired by IPG.

The deal will create the world’s largest advertising holding company.

Reciprocal Results CEO Roy Moskowitz is mentioned.
06/20/2024

Reciprocal Results CEO Roy Moskowitz is mentioned.

Dean Jackson and Zelly Martin are among the authors of Political Machines: Understanding the Role of AI in the U.S. 2024 Elections and Beyond.

03/26/2024

WHY MARKETERS NEGLECT PEOPLE 50 AND OLDER FOR GEN Z—AND HOW AD LEADERS ARE TRYING TO CHANGE THAT

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