Reciprocal Results

Reciprocal Results Ad Agency, Media Planning, Buying & Barter Company, PR Firm & Political Consultancy

Since 1997, Reciprocal Results (R2) has helped clients ranging from the world's best known brands, mom & pop small businesses, politicians and non-profits, achieve goals as diverse as increasing sales and profits, lowering advertising costs, generating visibility and winning elections. R2 has evolved as a company in response to volatile economic and political conditions, an ever changing marketing landscape and rapidly advancing technology.

06/10/2026

We don't have Dan Goldman or any PACs or committees spending money on the primary as clients, but if we did, this is the spot we'd produce (with better production values).

Now that the New Jersey Special Election Primary is over after endless TV ads that had zero impact, I must reiterate tha...
02/06/2026

Now that the New Jersey Special Election Primary is over after endless TV ads that had zero impact, I must reiterate that candidates for Congress in the NYC Media Market should never advertise on local broadcast stations. This is even more true now than when CEO Roy Moskowitz wrote this article in 2020.

Here’s a question the political campaign industry should think hard about: When is it appropriate for campaigns or groups to buy broadcast television? Here’s the simple answer: it’s appropriate when large audience segments can potentially vote for the candidate advertising.

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