10/17/2024
๐ Mid-October Case Study: PMAX vs Search Campaigns ๐ฅ
Weโve been running both Google Ads Search and Performance Max (PMAX) campaigns for one of our clients this month, and PMAX has truly delivered! While Search campaigns used to be the go-to for generating phone calls and lead form submissions, PMAX has changed the game.
Not only has PMAX outperformed Search in terms of lead generation, but it also did so with a much lower budgetโwhere we were spending almost double on Search for fewer results.
This shift in strategy has proven to be highly effective, and we're excited to see how PMAX continues to drive results moving forward!