The Bauman Group

01/16/2017

Following

02/07/2011

What if “Smart Billboards” could change the message based on the profiles of the pedestrian traffic walking by? Bsed on the people walking by NOW the ad could change from the dinner special at the restaurant across the street OR the Happy Hour at the Irish Pub around the corner. The billboard could be a peripheral device of YOUR phone. Too much big brother or bringing targeted marketing to a mass marketing tool?

Wireless technology could revamp outdoor advertising by bringing interactivity and pay-for-performance models, according to some marketers that are testing out new ideas.

02/04/2011

Interesting stats on the usage / acceptance / issues of Location Based Applications for Smartphones. How long before we unleash an incredibly powerful tool?

One of the big selling points for consumers deciding to upgrade their feature-phones to smartphones is “location-based services,” like maps that constantly update themselves as you move. A new study commissioned by Microsoft (NSDQ: MSFT) finds that consumers who are aware of location services are ve

02/03/2011

Interesting perspective of dealing with inexperienced buyers due to corporate downsizing.

Market trends, the economy, stricter regulations — they’re all coming together to produce one of the trickiest buyers you’ll encount

01/28/2011

Another sales basic.. often overlooked.

What do you do when a competitor appears completely out of left field. You fall back and punt… after doing some quick research. Here’s ho

01/24/2011

Beginning of a new year is a great time to implement this type of strategy.

Tired of waiting for better days to arrive so that you can ask for a bump up? Maybe it's time to quit being so patient.

01/21/2011

So much opportunity here. Why is it so slow to be adapated?

Location-based social media services provide contests and rewards to keep customers coming back.

01/20/2011

Can the newspaper industry morph into viable growing ad agencies? Interesting concept.

SocialCode is latest attempt by WaPo to find new revenue sources as publishing business contracts.

01/17/2011

Is it inevitable that all managers plateau or is it really by their choice?

Are You a Good Boss-or a Great One?, by Linda A. Hill and Kent Lineback.

01/14/2011

Email or Mobile Marketing?

Internet Retailer - Marketing/E-mail marketing - 20% of e-mail sent by retailers is opened on a mobile device, Knotice study reports

01/12/2011

Closing a sale, managing troubled employees, getting your kid to eat vegetables, it’s all negotiations.

The author of a new book on negotiation explains how to master the delicate art, so you get exactly what you want, even from a stubborn three-year-old

11/24/2010

Pretty basic stuff. So why do so many sales people rather talk than listen?

The key to having a productive sales conversation is asking questions that draw the prospect out. Here’s a simple six step process.