Integrity PNW LLC

08/29/2026

PNW WOMEN IN ROOFING — INVEST IN YOUR PROFESSIONAL GROWTH

Women continue to play an increasingly important role across every area of the roofing industry — from operations and sales to manufacturing, distribution, marketing, leadership and ownership.

On October 16th, Roofing Contractors Association of Washington - RCAW is bringing professionals from across the Pacific Northwest together for the PNW Women in Roofing Day — a day focused on education, professional development, industry knowledge and building stronger connections within roofing.

National Women In Roofing will also be joining us, along with respected speakers and industry professionals who are ready to share their experience and expertise.

The day will include:

Educational breakout sessions covering Building Your Brand, Top 5 L&I Issues, and Understanding Asphalt Shingles
Jennifer Stone, Co-Founder of NWIR, sharing the Journey to NWIR
An update on NWIR Today with Katie Bodiford
Katee Williams of Steve Garlock Equipment, Inc. presenting Building Her Legacy
Women’s and Men’s industry panels
Dedicated networking opportunities with professionals throughout the roofing industry

Whether you are new to roofing or have spent your career in the industry, this is an opportunity to expand your knowledge, strengthen your professional network, learn from others in the field and continue developing the skills and relationships that can move your career forward.

📅 October 16, 2026
⏰ 8:00 AM – 2:00 PM
📍 Hotel Interurban | Tukwila, WA

Bring members of your team and come ready to learn, connect and grow.

RCAW is proud to host this event in partnership with PABCO Roofing Products, with NWIR and professionals from across our industry coming together for what should be an incredibly valuable day.

Registration is open — register TODAY and join us!

07/30/2026

Excited to share the recent conversation that our founder, Allison Woslager, had with Megan Ellsworth on the Rooferscoffeeshop.com - Roofing Road Trips podcast: Building Trust Beyond AI!

Megan and Allison talked about how AI is changing the way homeowners search for roofing contractors, why Answer Engine Optimization (AEO) is becoming so important, and why trust, authenticity, and strong relationships will always matter more than chasing algorithms.

If you’re a contractor looking to stay ahead of where search is headed, I hope you’ll give it a watch. Thank you to the RoofersCoffeeShop team for having us-it was a pleasure to be part of the conversation!

🎥 Watch the full episode below!

https://youtu.be/7_fkEDcDOik?is=MzOXOuIM7gp42XZ1

In this Roofing Road Trips® episode, host Megan Ellsworth talks wit...

07/29/2026

See you there!! 🎣

The 13th Annual RCAW Salmon Derby Competition is this Friday and time is running out to join us.

Come out for a great day of fishing, networking, and friendly competition with fellow members of the roofing community. If you’ve been meaning to register, now is the time!

Register now at RCAW.com or call 253-561-7229.
Friday, July 31, 2026
Point Defiance Marina, Tacoma
Dawn to 2pm

Don’t wait until the last minute. We’d love to see you there!

07/21/2026

One of the best parts of what we do is the relationships we build along the way.

Tonight, we’re spending the evening at T-Mobile Park with our friend and client, Tracey Donels, owner of Service First Solutions, who’s visiting from Texas before meeting with clients throughout the week here in the PNW.

The roofing industry has introduced us to some truly incredible people, and we’re grateful for the friendships and partnerships that continue to grow because of it. Business is important, but it’s the people behind it that make it all worthwhile.

Here’s to great conversations, stronger partnerships, and enjoying a Seattle Mariners game together! ⚾️

07/16/2026

Artificial intelligence is changing the way homeowners search for contractors—but one thing hasn't changed: trust still wins.

Allison Woslager, Founder of Integrity PNW LLC, had the opportunity to join Megan Ellsworth on Roofing Road Trips® with RoofersCoffeeShop® to discuss how roofing contractors can position themselves for success in today's AI-driven world.

We covered topics like:
• How AI platforms like ChatGPT, Gemini, and Google's AI Overviews are changing consumer search behavior.
• What Answer Engine Optimization (AEO) is and why it matters.
• Why backlinks, reviews, and third-party credibility are more important than ever.
• How community involvement can strengthen your online authority.
• Why authentic marketing will always outperform shortcuts and AI-generated fluff.

Marketing is evolving quickly, but the contractors who focus on building trust, serving their communities, and consistently investing in their online presence will continue to win.

A huge thank you to Megan Ellsworth and the entire RoofersCoffeeShop® team for having me on. It was an honor to be part of the conversation!

If you're a roofing contractor looking to stay ahead of where digital marketing is headed, I'd love for you to give it a listen & reach out to Integrity PNW when you are ready to take your marketing to the next level.

🎙️ Listen here:
https://www.rooferscoffeeshop.com/podcast/allison-woslager-building-trust-beyond-ai

In this Roofing Road Trips® episode, host Megan Ellsworth talks with Allison Woslager, owner of Integrity Marketing Group, about how contractors can strengthen their marketing in today’s AI-driven landscape. Allison breaks down answer engine optimization, realistic expectations for digital market...

07/10/2026

At Integrity PNW LLC, we believe that giving back to the industries and communities we serve is just as important as helping businesses grow.

That’s why we’re proud that our founder, Allison Woslager, serves on the Board of Directors for the Roofing Contractors Association of Washington - RCAW. Through this role, she’s honored to help support initiatives that strengthen Washington’s roofing industry through education, advocacy, networking, and community service.

Serving the roofing industry isn’t just part of what we do—it’s part of who we are.

Thank you to RCAW, its members, and all of the incredible volunteers who continue to make a positive impact across Washington. We’re proud to be part of an industry that comes together to support one another and give back to those in need.

07/09/2026

Want to become the contractor homeowners trust before they ever need a new roof?

Our founder, Allison Woslager, had the opportunity to share her thoughts with Rooferscoffeeshop.com on the importance of becoming a subject matter expert in your community.

The contractors seeing long-term success aren’t just marketing their services—they’re educating homeowners, showing up in their communities, sharing valuable insights and building trust long before someone is ready to buy. When you’re known as a trusted resource instead of just another contractor, referrals increase, marketing becomes easier and you’re no longer competing on price alone.

At Integrity Marketing Group, this is exactly the mindset we encourage our clients to embrace. Great marketing isn’t about selling more—it’s about serving first.

📖 Check out the full article here:
https://www.rooferscoffeeshop.com/post/becoming-a-subject-matter-expert

RCS Influencer Allison Woslager says trust is built long before a customer is ready to buy. This is such a great topic! One of the biggest opportunities for roofing (and all construction) companies today is becoming known as a trusted partner beyond just the scope of services that they offer. Most ....

07/08/2026

🎣 We’re looking forward to another great day at the RCAW Salmon Derby on July 31!

There’s nothing better than spending the day on the water with fellow roofing professionals, industry partners, and friends. Events like these are what make Washington’s roofing community so special.

We can’t wait to see everyone at Point Defiance Marina for a day of fishing, networking, and fun. See you there!

Learn more & register: www.rcaw.com/events

07/04/2026

Happy 4th of July from all of us at Integrity PNW! 🎆

Today we celebrate the freedom, resilience, and hardworking spirit that make our communities so special.

We're especially grateful for our incredible clients, partners, and local businesses who trust us to help grow their businesses every day. Your dedication inspires us, and we're honored to be part of your journey.

Whether you're spending the day with family, firing up the grill, watching fireworks, or simply enjoying a well-deserved break, we hope your Independence Day is filled with laughter, great memories, and plenty of reasons to celebrate.

From our family to yours, have a safe, happy, and memorable Fourth of July! ❤️🤍💙

06/13/2026

⛳️☀️ What a day at the 55th Annual RCAW Golf Tournament! ☀️⛳️

From blue skies and perfect fairway weather to great food, incredible prizes, and a lively crowd, this year’s tournament was one for the books!

A huge THANK YOU to everyone who came out, sponsored, volunteered, and supported the . Events like these are a reminder of what makes our industry so special—the relationships, camaraderie, and commitment to supporting one another both on and off the course.

At Integrity PNW, we’re proud to volunteer and give back alongside RCAW. Being part of the roofing & construction industry is something we’re incredibly passionate about, and we’re grateful for every opportunity to show up for our members, strengthen our community, and help support the future of our industry.

Thank you to everyone who made this event such a success. We’re already looking forward to next year!