Brighter Side Marketing

12/17/2025

Quick question for our small business and marketing friends:

Have you started thinking about how AI tools are changing the way people find your website?

We’ve been digging into website analytics lately and noticing that some “behind the scenes” changes are already affecting how traffic shows up. It’s not that people aren’t finding sites. It’s that the path looks different than it used to.

I’m starting to set up a simple baseline now, so I have something to compare against later as things keep evolving.

Sharing this in case it’s helpful, and curious if anyone else is noticing similar shifts or starting to think about this too.

12/17/2025

Did you see the news? Facebook is actively rolling out new limits on how often some accounts can share links in organic posts. Business pages and professional profiles appear to be capped at a small number of link posts per month unless the account is Meta Verified. Reports and screenshots are coming in from multiple countries with different start dates.

Why this matters.

Facebook has deprioritized link posts for years to keep users on the platform. This move makes that strategy explicit and ties link sharing to a paid subscription.

What we are watching.

• Which account types are consistently affected
• Whether links in comments remain clickable on your own posts
• How this impacts small businesses that rely on organic reach

This is not a reason to panic, but it is a clear signal. Leading with value and native content matters more than ever. Links are becoming secondary, not the hook.

07/15/2022

This week at Brighter Side Marketing for client projects we finalized a grant writing project, updated 3 web pages, launched 1 new ad campaign, and published 65 social media posts across 5 different channels. Another great week!

05/07/2022

This week at Brighter Side Marketing we published two newsletters, managed 4 social media channels, hosted a Twitter chat, wrote content for 11 web pages and updated a chatbot. Whew! Another great week of client projects.

04/23/2022

This week's activity focused on the following client projects: 2 website updates, 3 stakeholder meetings, 1 targeted digital ad campaign, and management of 4 social media channels. By "management" we mean content development, scheduling posts, responding to comments and following up on leads. What's ahead for next week? Building a new website for a client and working on a marketing plan with preliminary budget recommendations for 2023. Stay tuned for more insights into what's happening at Brighter Side Marketing. Have a great weekend!

04/15/2022

This week at Brighter Side Marketing we helped coordinate 21 photo shoots, updated 6 landing pages on a client website, managed 5 social media accounts, and worked on a client media buy. Great week!

04/02/2022

This week at Brighter Side Marketing we completed a few projects for clients. 12 website updates, 2 newsletters, 2 blog posts, content for 5 social media channels, and worked on a TV/Radio ad campaign. We had a good week! How was your week?

01/28/2022

Things we're noticing in the social media content space.

1. Reels perform better than stories.
2. Stories perform better than posts.
3. Given the shelf life of stories it isn't wise to abandon posts.

Share reels, stories, and posts on a consistent basis for optimum results.

01/26/2022

More changes are coming to Facebook ad objectives and targeting options. Are you up on the latest? If not here's a helpful link to a recent Social Media Examiner interview on the topic.

Explore Facebook ad changes with Michael Stelzner and Bloyd.🌴 Social Media Marketing World-- Three full days of amazing content from experts you love...

05/25/2021

Q: I'm an interior designer. Should I put my logo on my car? Does that work?
A: We put our logo on our vehicle several months ago. Not once did a client say "I saw you driving around." No one has stopped in a parking lot to say "Hey I need a marketing company." In your case, if you're driving to the home or business of a client you may want to put your logo on your vehicle to help give your client confidence. Does it work for generating new business? Probably not but we'll say this much...walking up to our car and seeing our logo sure makes us smile. We don't regret it one bit. We hope your logo makes you smile too.

05/22/2021

We just worked on a client website to improve the site's Core Web Vitals score. The desktop score is now 90% out of 100%. Hurray! The mobile score is up but still has room for improvement. Are you working on improving your website's Core Web Vitals?

05/20/2021

Q: I don't have the budget to hire a photographer or buy images. Any tips on where I can source some free images?
A: There are several websites you can visit to look for photos. Be sure to carefully study the licenses. Here are a few links.

https://www.pexels.com/
https://pixabay.com/
https://unsplash.com/

Beautiful, free images and photos that you can download and use for any project. Better than any royalty free or stock photos.