08/27/2026
Every new tool changes what’s possible. AI is just the latest one we’ve been experimenting with.
That’s what we set out to explore with Grain & Glass while creating the Find Your Balance campaign for Cigar City Brewing’s Jai Alai IPA, combining live-action production with AI to see where a hybrid approach could take the work.
The more we worked, the more one thing became clear: AI actually demanded more collaboration.
Every scene required experimentation, creative problem-solving and constant communication. Live-action production became the foundation that made the AI moments feel authentic, while AI helped us tell the story in ways traditional production alone couldn’t.
New tools will keep changing how we work. But the best ideas still come from curious people, trusted partners and a shared commitment to getting it right.
Take a look behind the scenes, then dive deeper into the creative collaboration, the process and the lessons behind the campaign: https://heyor.ca/Kya85i 🎬🍻