Brisque

Brisque Brisque is the go-to place for founders and businesses looking to build, launch, or grow a new idea.

We offer startup resources and growth advisory support to help turn ideas into a clear roadmap for growth.

04/24/2026

Always watch the gap!

I launched an affordable email copywriting service geared toward SMBs and startups. Then, I made a big discovery.

I thought my ideal customers were direct customers who needed help.

It turned out that my true ideal customers were other marketing agencies that needed white-label email copywriting services to meet demand.

Here’s what I see:

If you believe that you have a sense of who your ideal customers are, but you tend to have trouble converting, then one of two things is broken:

1) your original assessment of your ideal customers might be incorrect

2) there’s a break in how you are communicating the value of your product

The key to solving these challenges is intentionality.

When you are intentional about periodically assessing who you thought your ideal customers were and identifying the current leaks in your conversion process, you are more likely to see the gaps.

Don’t just stick to your original idea of your ideal customer.

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Startup survey data credit: Slush

I will never win the iPhone vs. Android debate.Why? Because I know the kind of buyer I am.The funny thing is, I agree wi...
04/03/2026

I will never win the iPhone vs. Android debate.
Why? Because I know the kind of buyer I am.

The funny thing is, I agree with Android users who argue they have a better phone than I do because of its extensive features.

BUT... I’m most likely going to replace my phone with another iPhone.
I just can’t help it.

As a visual person, I buy things mainly based on how things look and feel to me,
not necessarily how many bells and whistles the product comes with.

If it functions as it’s supposed to, solves my immediate problem, and the visual interface is intuitive to me, I’m sold.

And yes, the other solution might be technically better. I may not buy that.

So, as a business owner, how do you identify the difference between the two types of buyers?
Here’s a simple visual to help.

In the end, the question is, do you know what kind of buyer your ideal customer is?

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04/01/2026

There’s nothing more satisfying than seeing other startup businesses succeed with their growth goals. DM OR COMMENT REVIEW for a free initial assessment.

As a Startup Growth Advisor, I’m always looking forward to the growth results.

BUT FIRST!!
I always take a moment to celebrate the progress of us working together to put together a clear plan and roadmap.

Why? Because we have to celebrate every small win.

Don’t forget to pat yourself on the back this week. You are showing up! And that’s half the battle.

Going back to my celebration 💃🏾
I can’t wait to celebrate you as well.

Rooting for you 👏🏾

Hellen Oti


go from idea to possible

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DM OR COMMENT REVIEW for a free initial assessment.

I didn’t feel ready to start anything. And the funny thing is, close to six years down the line, there are many days whe...
03/23/2026

I didn’t feel ready to start anything. And the funny thing is, close to six years down the line, there are many days when I still don’t feel ready.

Sometimes people quit unexpectedly, and I need guidance on the next steps. Sometimes the funding I was expecting falls through, and the month feels a little flat. A lot of the time, people on my team ask me questions I don’t know the answer to.

Needless to say, the list goes on and on.

What I discovered is that readiness isn’t perfection.
Or even having all the right answers.
It’s about having a vision, an idea, and the willingness to see that through.

In my work with startups, I see many founders who are ready.
To me, they have all the ingredients needed for success.

Yet, the thing holding them back is not a lack of funding, like we all think.
It’s just taking the next steps and trusting that the rest will figure itself out.

As a business owner myself, I know this concept of “blind trust” is easier said than done. It’s hard to keep going sometimes when you don’t know what comes next.

Here’s what I’ve learned:
→ Allowing ourselves to experience life by going through the process is just as valuable as the outcome.
→ Going through the process often leads us to unexpected destinations, exciting pivots, and discoveries that would have never been possible otherwise.

I’d love to hear from you:
How did you make the transition from doubting to allowing yourself to explore?

For me, life had to force it on me. I lost a parent, and it forced me to start living instead of being scared to try.

Be unapologetically human,
Hellen Oti

…
Business Unfiltered is my way of sharing real-life lessons about my entrepreneurial journey. No glam. No filters. Just the raw, vulnerable truth. 💙

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12/24/2025

It’s a merry season, and I hope you find rest without guilt, laughter without effort, and love without conditions: Merry Christmas and a joyous New Year from my heart to yours.

Hellen Oti
Brisque

No complicated marketing research needed here! Just listen 😅Talk to people who have the problem that you are looking to ...
12/22/2025

No complicated marketing research needed here! Just listen 😅

Talk to people who have the problem that you are looking to solve. How they discuss their problem will tell you everything you need to know.

When you set small, achievable monthly or weekly goals, you'll reach your big-picture goals. But when you focus only on ...
12/12/2025

When you set small, achievable monthly or weekly goals, you'll reach your big-picture goals. But when you focus only on the big picture, you may become overwhelmed.

That's some of the best business advice I've ever received. It was from my dad.

When do you find business advice from others helpful?

Most ideas are cool, but not all ideas inspire action.Monitor actions, not interest.Does a person's excitement for your ...
12/08/2025

Most ideas are cool, but not all ideas inspire action.
Monitor actions, not interest.

Does a person's excitement for your idea align with their actions?

See tips on how to monitor actions from the link in the comments below.

Build and they'll come ❌ Market as you build ✔️ BUT... How can you concentrate on marketing when you're overwhelmed and ...
12/01/2025

Build and they'll come ❌
Market as you build ✔️ BUT...

How can you concentrate on marketing when you're overwhelmed and trying to turn your product vision into reality?

Here's my high-level step-by-step!
These questions are typically what I go through in my branding and marketing planning workshops:

1. What's my brand vision and story?
- Name one primary thing that you'd like to be known for, and how you'll tell your story of why, and how your product or service is needed.

2. What goals and metrics will I track to indicate success or progress?

- Try not to focus on high-level sales goals at the beginning. At this stage, we aim to track micro goals, including engagement, soft sign-ups, agreeing to demos, content saves, and shares.

3. How will we create buzz as we build?

- If you have limited resources, focus on one marketing channel or activity that you can truly commit to. For example, if writing comes easily to you but writing articles appears too daunting, start with mini blog posts that you share on social (just like this one).

4. How will I keep my marketing going?

- We've all been there. It's possible to become discouraged (especially if you are not seeing immediate results. That's why you must have a plan in place.

Tip: Establish a rule for how long you have to test initiatives, such as 90 days, and know when it's time to learn from the results and try the next thing.

There you go! Here's my four-step strategy.

Feel free to steal it, refine it, and use it as you think through your marketing process. I'd only love to hear how it goes 🙂

Yes, if you think marketing is more complicated than I've described, you're correct!

There are many nuances to marketing, but when we don't have a simple yet clear roadmap of what we need to do, we get lost in the details.

Be unapologetically human,
Hellen Oti

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