05/19/2026
This tip saves me SO MUCH TIME:
One of the best things we've ever done for our clients is create a "B-ROLL folder." Now when I need content, I can find it without having to create the same thing over and over again.
You can do this for your business, too. Here's how:
STEP 1: Film random clips from your business (the sign, Timelapse of the inside of your shop, interactions with customers, videos of your flyers or information, etc).
STEP 2: Name them very specifically.
STEP 3: Put them all in a "b-roll folder"
STEP 4: Use them when you need them for content.
I promise you this will help with your content creation. Get your random clips organized so you can reuse them on social media.