01/07/2025
𝐇𝐨𝐰 𝐋𝐢𝐧𝐝𝐚’𝐬 𝐒𝐚𝐥𝐨𝐧 𝐓𝐮𝐫𝐧𝐞𝐝 𝐇𝐚𝐢𝐫 𝐆𝐫𝐞𝐞𝐧 𝐚𝐧𝐝 𝐇𝐞𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐑𝐞𝐝
Linda owns a high-end women’s hair salon in Creekside Park, which is a neighborhood over in The Woodlands, Texas.
She specialized in cuts, color, and making clients feel beautiful and fabulous.
But mid-way through 2024, her hair salon hit a snag... appointments were down and she needed a way to bring in new customers - FAST.
So Linda decided it was time to “think outside the box.”
Her genius idea for a promotion?
"Save $50 And Go Green." Here's what she came up with...
1. Offer free green hair dye to anyone who booked a service.
2. Then they'd post a selfie of themselves with neon green hair in front of Linda's salon on Instagram with the caption...
“Why blend in when you can stand out? Be bold. Be green. Be YOU. 💚 ”
3. Customers get $50 off plus free green hair die.
The result?
-> Two teenagers showed up and asked if she could dye their hair for St. Patrick’s Day… in August.
-> One furious regular didn't see the promotion and stormed out after her “subtle highlights” turned into radioactive streaks.
-> Linda’s Instagram post got shared... by a competitor, who wrote: “Go green? Nah, we prefer Go Gorgeous. BOGO blowouts - next 24 hours only... Schedule a blowout today and get your next one FREE!” (They rocked it with this promo.)
By the end of the month, Linda was out $627 in supplies and had more green hair dye than actual clients.
Meanwhile, another competitor was seeing green (as in cash) and launched a “Luxury Summer Glow Package” that offered premium treatments and doubled her revenue in just three weeks.
Here’s the truth...
Wild stunts and random ideas don’t grow your business. Customers crave creativity, yes, but they also want value, professionalism, and offers they can actually get excited about.
That’s where I come in.
Own a business in The Woodlands, Texas area?
Book your free 30-minute call, and I’ll create a Custom Revenue Accelerator Plan tailored to your business.
You’ll get actionable strategies designed to boost your revenue in 30 days (FOR FREE) without gimmicks or green hair dye.
Stop guessing. Start growing. And Go Green.
Click here to book your free call: https://www.roberthawthorne.com/win/