Social Media Specialist Bella

Social Media Specialist Bella Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Social Media Specialist Bella, Market Research Consultant, Thousand Oaks, CA.

DID YOU KNOW? Only about 10% of your followers will see your post๐Ÿ˜ขโ €โ €โ €โ €โ €โ €โ €โ €โ €But fear not๐Ÿ˜Œ, you can work WITH the algorith...
02/04/2021

DID YOU KNOW? Only about 10% of your followers will see your post๐Ÿ˜ข
โ €โ €โ €โ €โ €โ €โ €โ €โ €
But fear not๐Ÿ˜Œ, you can work WITH the algorithm
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We have 2 choices here:
- complain about the algorithm๐Ÿ˜–
- or use it to our advantage๐Ÿ’…๐Ÿผ
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The algorithm is here so that people can see what they want to see.๐Ÿฅณ This means when youโ€™re posting, itโ€™ll be seen by your target audience!๐Ÿคฉ
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STOP working FOR Instagram
& START working WITH it!๐Ÿ’ช๐Ÿผ๐Ÿ’ช๐Ÿผ

๐Ÿ‘‰๐Ÿปread the last 3 slides for a surprise!!โ €โ €โ €โ €โ €โ €โ €โ €โ €As a business owner, using social media to build an online presence is...
01/27/2021

๐Ÿ‘‰๐Ÿปread the last 3 slides for a surprise!!
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As a business owner, using social media to build an online presence is a MUST!
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๐ŸชœBut in order to do so successfully, having these specific steps will create a plan to help achieve your business goals.
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๐Ÿ’ญThis process isnโ€™t easy, but having a ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ is essential if you want to achieve your business goals.โญ๏ธ
โ €โ €โ €โ €โ €โ €โ €โ €โ €
But lucky for you, you have me! and youโ€™re following me to learn how you can make an ๐ž๐Ÿ๐Ÿ๐ž๐œ๐ญ๐ข๐ฏ๐ž ๐ฌ๐จ๐œ๐ข๐š๐ฅ ๐ฆ๐ž๐๐ข๐š ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ!๐Ÿ’๐Ÿปโ€โ™€๏ธ
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โ€œUh so where do I start?โ€๐Ÿคท๐Ÿปโ€โ™€๏ธ
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โ€œIโ€™m glad you asked girl!โ€๐Ÿ’…๐Ÿผ
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1. ๐ฌ๐ž๐ญ๐ญ๐ข๐ง๐  ๐ฒ๐จ๐ฎ๐ซ ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐ ๐จ๐š๐ฅ๐ฌ๐Ÿฅณ
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2. ๐ฉ๐ฅ๐š๐ง ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐จ๐œ๐ข๐š๐ฅ ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ๐Ÿ“‘

3. ๐œ๐ซ๐ž๐š๐ญ๐ž ๐š ๐ฌ๐จ๐œ๐ข๐š๐ฅ ๐ฆ๐ž๐๐ข๐š ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐œ๐š๐ฅ๐ž๐ง๐๐ž๐ซ๐Ÿ—“
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4. ๐ฉ๐ซ๐จ๐ฆ๐จ๐ญ๐ข๐ง๐  ๐ฒ๐จ๐ฎ๐ซ ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญโœŒ๐Ÿผ

5. ๐ฆ๐ž๐š๐ฌ๐ฎ๐ซ๐ž ๐ซ๐ž๐ฌ๐ฎ๐ฅ๐ญ๐ฌ๐Ÿ“ˆ๐Ÿ“Š
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โš ๏ธYour content strategy is an ongoing cycle but sticking to these steps will make it easier to create a strategic approach to your social media content.โฃ๏ธ
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๐Ÿ‘‰๐ŸปBe sure to whip out your calendar and mark all the holidays and events listed in the carousel for January to March๐Ÿ—“(last three slides)๐Ÿคซ

๐‘พ๐‘ฌ๐‘ณ๐‘ณ๐‘ต๐‘ฌ๐‘บ๐‘บ ๐‘พ๐‘ฌ๐‘ซ๐‘ต๐‘ฌ๐‘บ๐‘ซ๐‘จ๐’€๐Ÿ˜Œ--> Being honest with yourself and others about what you realistically can take on and creating space...
01/20/2021

๐‘พ๐‘ฌ๐‘ณ๐‘ณ๐‘ต๐‘ฌ๐‘บ๐‘บ ๐‘พ๐‘ฌ๐‘ซ๐‘ต๐‘ฌ๐‘บ๐‘ซ๐‘จ๐’€๐Ÿ˜Œ

--> Being honest with yourself and others about what you realistically can take on and creating space to breathe will help you tremendously.โค๏ธ

Busy, successful people usually think of themselves last.๐Ÿ™๐Ÿปโ€โ™€๏ธ

๐Ÿ”ธ๐—ฃ๐˜‚๐˜๐˜๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐—ถ๐˜€ ๐—ฎ ๐—ด๐—ฟ๐—ฒ๐—ฎ๐˜ ๐˜„๐—ฎ๐˜† ๐˜๐—ผ ๐˜„๐—ถ๐—ป ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€.

๐Ÿ”ธ๐—ฃ๐˜‚๐˜๐˜๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜๐—ฒ๐—ฎ๐—บ ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐˜† ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐—ถ๐˜€ ๐—ฎ ๐—ด๐—ฟ๐—ฒ๐—ฎ๐˜ ๐˜„๐—ฎ๐˜† ๐˜๐—ผ ๐—ด๐—ฟ๐—ผ๐˜„ ๐˜„๐—ถ๐˜๐—ต๐—ถ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ผ๐—ฟ๐—ด๐—ฎ๐—ป๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป.

๐Ÿ”ธ๐—ฃ๐˜‚๐˜๐˜๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ณ๐—ฎ๐—บ๐—ถ๐—น๐˜† ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐—ถ๐˜€ ๐—ฎ ๐—ด๐—ฟ๐—ฒ๐—ฎ๐˜ ๐˜„๐—ฎ๐˜† ๐˜๐—ผ ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฟ๐—ฒ๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€๐—ต๐—ถ๐—ฝ๐˜€.

๐Ÿ’…๐Ÿผ| But there comes a point where you need to practice self-care.

๐Ÿ‘‰๐Ÿป๐—›๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐—ฎ๐—ป ๐—ฎ๐—ป๐—ฎ๐—น๐—ผ๐—ด๐˜†: every person is a ๐’„๐’–๐’‘ ๐’‡๐’–๐’๐’ ๐’๐’‡ ๐’˜๐’‚๐’•๐’†๐’“. All day long we ๐—ด๐—ถ๐˜ƒ๐—ฒ, ๐—ด๐—ถ๐˜ƒ๐—ฒ, ๐—ด๐—ถ๐˜ƒ๐—ฒ. An ๐—ผ๐˜‚๐—ป๐—ฐ๐—ฒ of water to your team at work. Another ๐—ผ๐˜‚๐—ป๐—ฐ๐—ฒ to that side project you have. A few more to the new baby girl at home. At some point, youโ€™ll look down and see your ๐—ฐ๐˜‚๐—ฝ ๐—ถ๐˜€ ๐—ฏ๐—ผ๐—ป๐—ฒ ๐—ฑ๐—ฟ๐˜†. You have nothing left to give. ๐’€๐’๐’–โ€™๐’“๐’† ๐’ƒ๐’–๐’“๐’๐’†๐’… ๐’๐’–๐’•.๐Ÿšจ

๐Ÿ‘‰๐ŸปThe best advice I have for ambitious people (like me) is to spend time each week filling up your cup. Some โ€œ๐’š๐’๐’–โ€โœจtime

It doesnโ€™t have to be ๐’‘๐’“๐’๐’…๐’–๐’„๐’•๐’Š๐’—๐’†. Or make you ๐’Ž๐’๐’๐’†๐’š. Or help build your ๐’”๐’๐’„๐’Š๐’‚๐’ ๐’Ž๐’†๐’…๐’Š๐’‚ ๐’‡๐’‚๐’๐’ƒ๐’‚๐’”๐’†. It just needs to be ๐Ÿ๐ฎ๐ง.๐Ÿฅณ

So, you may be thinking, ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ฑ๐—ผ ๐—œ ๐˜€๐˜๐—ฎ๐—ฟ๐˜?๐Ÿคท๐Ÿปโ€โ™€๏ธ

For me, the key is to do things I enjoyed doing as a kid. Writing, watching or playing sports, listening to music, eating pancakes, whatever. It just feels good.

I know youโ€™re busy girlโค๏ธ. I know you have big plans to run the next Microsoft or become the next Oprah๐Ÿ˜‰. But the only way to get there is ๐—ฐ๐—ผ๐—ป๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ป๐—ฐ๐˜†. And the key to consistency is to make sure your cup is filled.

Love,
Bella๐Ÿ’—

๐ŸšจNEW YEAR, NEW GOALS!๐Ÿšจ โ €โ €โ €โ €โ €โ €โ €โ €โ €Whether youโ€™re ready to get your business back up and goin, or youโ€™re still taking some ...
01/08/2021

๐ŸšจNEW YEAR, NEW GOALS!๐Ÿšจ
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Whether youโ€™re ready to get your business back up and goin, or youโ€™re still taking some much needed time off๐Ÿ˜ด, you should do this one thing to keep your mind focused on your long term goals!!๐Ÿ™†๐Ÿปโ€โ™€๏ธ

๐Ÿ“ŒSuccess can look different for everyone thatโ€™s why itโ€™s important to set goals and targets for yourself!!
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๐Ÿ‘‰๐ŸปYou also need to know what success looks like for you so you can determine whether your marketing strategy is working.๐Ÿค”
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๐Ÿ”ŽEvaluate your past business year and determine what things worked ๐Ÿ“ˆand what didnโ€™t๐Ÿ“‰
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๐ŸงฉUsing what you gathered from your evaluation, you can determine what goals ๐ŸŽฏyouโ€™ll want to start the year off with. ๐ŸŽ‰
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Look at the slides aboveโ˜๐Ÿปto understand how to set SMART goals.๐ŸŽฏ
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- I personally have set goals for the first quarter of the year (Q1: Jan-March).
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- At the end of Q1, Iโ€™m able to take a look at my long term goals๐ŸŽฏand determine what ๐Ÿ‘‰๐Ÿปshort term goals๐Ÿ‘ˆ๐ŸปIโ€™ll need to set for myself to accomplish this!
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- Why should you set goals using the SMART method? - BECAUSE IT KEEPS YOU FOR JUMPING FROM ONE PROJECT TO ANOTHER!
Iโ€™m so bad at focusing on priorities, but using time-boundโณ & specific๐Ÿ“Œ goals helps you get one step closer to your long term business goals๐Ÿ˜Ž
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๐ŸŽ‰Do you guys have high hopes for this year or is it just me? ๐Ÿฅณ

HI! ๐Ÿฅฐ A BIG warm hug to all of you! To start off the new year iโ€™ll be re-introducing myself! ๐Ÿฅณโ €โ €โ €โ €โ €โ €โ €โ €โ €Iโ€™m Bella๐Ÿ˜š! โ €โ €โ €โ €โ €...
01/04/2021

HI! ๐Ÿฅฐ A BIG warm hug to all of you! To start off the new year iโ€™ll be re-introducing myself! ๐Ÿฅณ
โ €โ €โ €โ €โ €โ €โ €โ €โ €
Iโ€™m Bella๐Ÿ˜š!
โ €โ €โ €โ €โ €โ €โ €โ €โ €
Iโ€™m 17, I havenโ€™t announced that in any of my previous posts before๐Ÿ˜….
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I thought that because I was still in high school, thereโ€™s no way anyone would want to work with me rather than some successful business woman with a degree in marketing๐Ÿฅฒ
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And honestly that may be true in some cases , but that means I just have to prove that I know my sh!t๐Ÿ’๐Ÿปโ€โ™€๏ธ
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2020 has been a crazy year for everyone but Iโ€™m blessed to say that itโ€™s probably been one of the best years of my life so far.๐Ÿ˜Œ
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I donโ€™t know if I can say it was a very happy year, I was struggling a lot.
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Though that may seem contradictory, I can say that after this year, my whole life changed.
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Iโ€™m thankful of where I am now because of God.โค๏ธ
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Share your the best thing thatโ€™s happened in 2020 for you!!๐Ÿ˜š

๐ŸŒฑ | ๐‘ท๐’–๐’• ๐’š๐’๐’–๐’“๐’”๐’†๐’๐’‡ ๐’‡๐’Š๐’“๐’”๐’•. It isn't selfish as some would claim, but necessary. Create boundaries around work and your pers...
12/29/2020

๐ŸŒฑ | ๐‘ท๐’–๐’• ๐’š๐’๐’–๐’“๐’”๐’†๐’๐’‡ ๐’‡๐’Š๐’“๐’”๐’•. It isn't selfish as some would claim, but necessary. Create boundaries around work and your personal life, and take a good hard look at your commitments.
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๐Ÿšฉ| Are there any areas where you are ๐’๐’—๐’†๐’“-๐’„๐’๐’Ž๐’Ž๐’Š๐’•๐’•๐’†๐’…?
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๐Ÿšฉ| Do you say yes when you need to say ๐’๐’?
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๐Ÿ‘‰๐Ÿป| Take charge of your life, only you have control over it, no one else does.
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๐Ÿ”’| Make a commitment to step away from things that drain your energy and focus, and do something for you.
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๐ŸŒฑ| Healthy eating, adequate sleep, exercise and doing something fun are great ways to help prevent and/or recover from burnout.

๐Ÿ•ฏ| Here are few self-care strategies to prevent burnout๐Ÿš’

1. โš–๏ธ๐˜-๐˜ˆ-๐˜“-๐˜›:ย If youโ€™re hungry, angry, lonely, or tired, make an effort to slow down and regain balance.

2. โณ๐˜Š๐˜ถ๐˜ด๐˜ฉ๐˜ช๐˜ฐ๐˜ฏ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฅ๐˜ข๐˜บ:ย Spread job tasks over reasonable schedules and take breaks.

3. ๐Ÿฅฐ๐˜—๐˜ณ๐˜ข๐˜ช๐˜ด๐˜ฆ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ๐˜ด๐˜ฆ๐˜ญ๐˜งย ๐˜ธ๐˜ฉ๐˜ฆ๐˜ฏ ๐˜บ๐˜ฐ๐˜ถ ๐˜ฅ๐˜ฐ ๐˜ธ๐˜ฆ๐˜ญ๐˜ญ (even small things) and soothe yourself after you fail.

4. ๐Ÿ“ต๐˜œ๐˜ฏ๐˜ฑ๐˜ญ๐˜ถ๐˜จ:ย Limit your message-checking, especially after work.

5. ๐Ÿ›‘๐˜‹๐˜ณ๐˜ข๐˜ธ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ญ๐˜ช๐˜ฏ๐˜ฆย when someone asks you to do something you donโ€™t have time for.
6. ๐Ÿคนโ€โ™‚๏ธ๐˜ˆ๐˜ท๐˜ฐ๐˜ช๐˜ฅ ๐˜ฎ๐˜ถ๐˜ญ๐˜ต๐˜ช๐˜ต๐˜ข๐˜ด๐˜ฌ๐˜ช๐˜ฏ๐˜จ.

7. ๐Ÿง˜๐‘ป๐’“๐’š ๐’Ž๐’†๐’…๐’Š๐’•๐’‚๐’•๐’Š๐’๐’ˆ.ย even just 5 minutes a day.

8. ๐ŸŒท๐‘ต๐’‚๐’•๐’–๐’“๐’† ๐’ƒ๐’‚๐’•๐’‰๐’†:ย Get outside for at least a couple of hours a week.

9. โœจ๐‘บ๐’•๐’‚๐’„๐’Œ ๐’š๐’๐’–๐’“ ๐’‘๐’๐’”๐’Š๐’•๐’Š๐’—๐’† ๐’…๐’†๐’„๐’Œ:ย Strive to see the gains in your losses, the beginnings in your endings.

10. ๐Ÿ•ฏ๐‘ป๐’‚๐’Œ๐’† ๐’„๐’‚๐’“๐’† ๐’๐’‡ ๐’š๐’๐’–๐’“๐’”๐’†๐’๐’‡ย through good nutrition, exercise, and all the sleep you need.

Everyoneโ€™s way of self care is different!Share what you do to take care of yourself!๐Ÿฅฐ

๐ŸŒฑ| So how are we doing? Before you answer take a moment to really think about it. Chances are you may be super stressed,...
12/26/2020

๐ŸŒฑ| So how are we doing? Before you answer take a moment to really think about it.
Chances are you may be super stressed, but thank God Christmas is over.
โ €โ €โ €โ €โ €โ €โ €โ €โ €
~3 DAYS AGO~
Iโ€™ve been running around like a headless chicken trying to get everything done. Today I have to take my car to the repair shop, take my dog to a new vet, bake linzer cookies and make potato salad.
โ €โ €โ €โ €โ €โ €โ €โ €โ €
I am the last one to be talking about avoiding burn out or giving yourself a break, I guess I donโ€™t think these things apply to me๐Ÿค”...but let me tell you, giving yourself a break is necessary.
โ €โ €โ €โ €โ €โ €โ €โ €โ €
Yesterday when I came back from Costco I found myself sitting on the floor of my storage closet, just crying and sobbing.
โ €โ €โ €โ €โ €โ €โ €โ €โ €
Itโ€™s really important to know the warning signs of burnout. Working yourself tirelessly is not productive, itโ€™ll work for a day or two but your body and mind will give out.โค๏ธ
โ €โ €โ €โ €โ €โ €โ €โ €โ €
I have gotten some good from taking a break from social media. Iโ€™ve had a chance to study the word of God using the Bible my boyfriend got me for Christmas๐Ÿฅฐ
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-- Also, I could talk about God for hours so dm me if you wanna have a Bible study date sometime after the holidays! :))
โ €โ €โ €โ €โ €โ €โ €โ €โ €
Did you spend the holidays with your family this year?โค๏ธ

๐Ÿ”นIG SHOPPING = MORE SALES๐Ÿ”นAnd yeah it really is that simple๐Ÿ’…๐Ÿผ๐Ÿ›Instagram has to curated a bunch of tools aims to support ...
12/11/2020

๐Ÿ”นIG SHOPPING = MORE SALES๐Ÿ”น
And yeah it really is that simple๐Ÿ’…๐Ÿผ

๐Ÿ›Instagram has to curated a bunch of tools aims to support small businessesโ€“ One thing we can suspect is Instagram trying to be a social commerce success!!๐Ÿ›

{think Depop but with a snapchat, tik-tok, and Facebook features๐Ÿคซ}

๐Ÿ‘‰๐ŸปInstagram shopping makes it easier than ever to be discovered - especially if youโ€™re a small business (YAY!๐Ÿฅณ)

๐ŸšจALGORITHM TIP๐Ÿšจ
The more features you use through Instagram, the more the Instagram algorithm works with you!

โฃ๏ธInstagram added these features as a way to help out small businesses during quarantineโ€” at least something is working in our favor jeez๐Ÿ™„

So whatโ€™s changing?๐Ÿค”

โœ…shopping tags helps make your feed easy to buy, Instagram shared that itโ€™s the quickest way to go from inspiration to purchase!

โœ… Feed is now fully shoppable
- [ ] ๐Ÿ”˜Matched to your style, wish list, & budget๐Ÿ’ฒ
- [ ] ๐Ÿ”˜Finding gifts for others or yourself~EASIER THAN EVER! ๐Ÿ›’

โœ…Designed for impulse spending!๐Ÿ˜ณ
- [ ] I donโ€™t doubt this at all, my bank account is proof๐Ÿคญ๐Ÿ‘€
- [ ] shopping tags take away any friction that a customer may have prior to purchasing, you can buy right when you see the product instead of searching on google๐Ÿฅฑ

๐Ÿ’ญHas Instagram shopping helped your e-commerce business?๐Ÿ›

๐ŸšจLETS TALK ABOUT BURNOUT๐Ÿ”ฅ๐Ÿšจโ €โ €โ €โ €โ €โ €โ €โ €โ €โœงBurnout often occurs because you're trying to prioritize everything, and do everythi...
12/10/2020

๐ŸšจLETS TALK ABOUT BURNOUT๐Ÿ”ฅ๐Ÿšจ
โ €โ €โ €โ €โ €โ €โ €โ €โ €
โœงBurnout often occurs because you're trying to prioritize everything, and do everything at once. Or you're taking on way too much at once.
โ €โ €โ €โ €โ €โ €โ €โ €โ €
๐Ÿ‘‰๐ŸปTo deal with, and to prevent burnout:
โ €โ €โ €โ €โ €โ €โ €โ €โ €
๐ŸŒทWrite out everything that you want to accomplish in the next week. And I mean EVERYTHING, from work, school, family life, personal life, professional goals, personal goals, etc.
โ €โ €โ €โ €โ €โ €โ €โ €โ €
๐Ÿ‘‡Then take this list, and separate them into five categories:
โ €โ €โ €โ €โ €โ €โ €โ €โ €
โ„๏ธA. ๐ŸšจThings that MUST be done and are a Priority. (Example: Write that essay due on Friday, get that report in to your boss, answer that important email.)๐Ÿšจ
โ €โ €โ €โ €โ €โ €โ €โ €โ €
โ„๏ธB. โณThings that need to be done, but can wait a little. (Example: Go out to get groceries, workout, answer that email from your co-worker about that complicated question that they asked, take out the trash, etc etc)โณ
โ €โ €โ €โ €โ €โ €โ €โ €โ €
โ„๏ธC. โฃ๏ธThings that you need to get done, but they are not time sensitive, and can wait until next week. (Example: Clean up your House/Apartment, clean out your car, Call your friend to ask how they are doing)โฃ๏ธ
โ €โ €โ €โ €โ €โ €โ €โ €โ €
โ„๏ธD. Things that you would like to do, but are not needed. (Online shopping, , fun stuff)
โ €โ €โ €โ €โ €โ €โ €โ €โ €
โ„๏ธE. โŒThings that MUST NOT be done. (Example: Get on Facebook during work, call friends while at work or while studying to chat, talk with your co-worker at work who wastes your time)โŒ
โ €โ €โ €โ €โ €โ €โ €โ €โ €
๐Ÿ“ Then, every morning, re-affirm your A, B, and C objectives. Focus on A, and get A done. Then focus on B, then focus on C. And make sure to stay away from E objectives. As you get them done, cross out each objective.โœ”๏ธ
โ €โ €โ €โ €โ €โ €โ €โ €โ €
๐Ÿ‘‰๐ŸปAs new objectives come in, before you do them, write them down and categorize them. Does this need to be done right now? No, it does not, it can wait, I need to get this done first.

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