28/08/2026
Could the links in your Facebook captions be limiting how many people see your posts? 👀
If you regularly use Facebook to send people to your website, booking page, menu, event registration or anywhere else outside of Facebook, there’s a recent recommendation you’ll want to know about.
Facebook has been encouraging Pages to rethink how they share external links, and it’s something I’ve already started changing for SBS clients.
But does putting a link directly in your caption actually hurt your reach? Where should you put it instead? And is this a change every business should be making?
I’m diving into all of it in Monday’s edition of The Weekly Scroll. I’ll share what Facebook is recommending, why it could matter for your organic reach, what I’m changing for SBS clients and how you can easily make the change for your own business.
This is exactly the kind of thing I want The Weekly Scroll to be about — keeping you updated on what’s changing in the marketing world and, more importantly, what you actually need to know about it.
The next Weekly Scroll hits inboxes Monday! If you want this one, head to the Silva Business Support website and sign up before it goes out. 📩