09/03/2026
Same budget. Same campaigns. Same creative.
Cost per booking fell by 81%. The business grew 85% year over year.
Nothing about the ads changed. What changed was everything Google evaluates before the ad ever gets a fair shot—the website, the profile, the listings, the signals underneath it all.
This is the part most businesses never look at, because underperforming ads look like an ads problem. So the budget goes up, the creative gets refreshed, and returns stay flat.
Their ads didn't get better. Their foundation did.
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