04/08/2026
Nobody told HVAC owners this about Instagram…
The algorithm doesn’t care how good your installs are.
It doesn’t care how many years you’ve been in the game.
It doesn’t care about your 5-star reviews.
It cares about one thing: consistency.
The guys posting every week — even if it’s not perfect — are the ones getting attention.
The ones waiting until everything looks “perfect” before posting? Nobody sees them.
You don’t need to go viral.
You need to show up.
Follow me if you run a home service business
I break this down every week.