Michael Head

Most businesses are invisible online. I fix that. CEO, Next Step Marketing

I help business owners get found on Google, AI search, and Maps so they stop losing customers to competitors who show up first.

06/23/2026

I just searched "Best plumber in Abilene, TX" in ChatGPT.

It gave me 5 businesses by name, star ratings, directions, and a personal recommendation all without opening Google.

This is how people are finding service businesses right now.

The question is not whether this is happening. It is whether your business is on that list, and why you are not on the list.

If you want to know, send me A DM with the word AUDIT.

06/18/2026

Most businesses running GOOGLE ADS are paying for clicks that go nowhere.

Not because the ads are bad. Because the website does not convert.

The ad gets attention. The page loses the sale.

I help service businesses fix the foundation clear message, strong website, local search presence so every ad dollar actually works.

Running Google Ads and not seeing the return? DM me ADS and I will take a look.

06/05/2026

Most companies think they struggle with a being seen issue. Truth is they struggle with a being trusted issue. The client saw you, they just didn’t choose you. Figure out why and solve it

06/04/2026

🚨 Breaking News: Google just announced their official transition to AI-only search. They’re calling it the Intelligent Search Box, and it’s the biggest update to Search in 25 years.

Here’s what you need to know:

🆕 Search is becoming fully conversational. You can just ask long, detailed questions instead of typing keywords.

🆕 It has AI agents that can search the web 24/7 and notify you when they find what you need.

🆕 It will remember context, which means that you can just keep asking follow-up questions instead of starting over.

🆕 It predicts what you want to search for and auto-completes as you type.

🆕 It can understand text, images, videos, files, and even Chrome tabs.

🆕 And this is huge for local businesses: Google can now call businesses, compare options, and help you book services directly.

This new form of search isn’t just a search box; it’s now your personal AI assistant that can research, compare, call, choose, and book services for you based on your history and personal preferences. Is your website being read by that ai assistant?

05/16/2026

Most businesses are still trying to win yesterday’s version of Google.

AI search is changing everything.

In just 2 months, went from fighting for visibility to becoming one of the top recommended businesses across Google and AI-driven search.

More visibility.
More trust.
More calls.
More booked patients.

This is what happens when your SEO, Google Business Profile, website, content, and AI visibility strategy all work together.

Real client. Real results.

05/13/2026

Stop using one AI for everything.

Here's when to use each:

CHATGPT

↳ Best for: doing things
↳ Image generation, data analysis, custom GPTs, plugins
↳ The Swiss Army knife — good at everything, master of none

CLAUDE

↳ Best for: thinking and writing
↳ Long documents, complex reasoning, nuanced edits
↳ When you need a thought partner, not a task runner

PERPLEXITY

↳ Best for: research
↳ Sourced answers, citations, real-time web search
↳ When you need facts, not opinions

GEMINI

↳ Best for: Google workflows
↳ Deep integration with Gmail, Docs, Drive
↳ If you live in Google's ecosystem, it's seamless

THE SIMPLE FRAMEWORK:

→ Creating or automating? ChatGPT
→ Writing or reasoning? Claude
→ Researching with sources? Perplexity
→ Working inside Google? Gemini

Most people pick one and force it to do everything.

Power users match the tool to the task.

05/06/2026

Your customers are searching for you right now on ChatGPT, Google AI, and Perplexity. The question is whether they are finding you or your competitor. I fix that.

05/03/2026

Most businesses don’t have a service problem.
They have a visibility problem.

When people search, they don’t see you.
And if they don’t see you, they can’t choose you.

This was the reality just 86 days ago.
Buried on Google. Invisible in search. No consistent flow of calls.

Then we put a simple system in place.

Clear positioning.
Local SEO dialed in.
Consistent signals to Google.

Now look at the difference.

Top 3 across the map.
Showing up everywhere.
And most importantly… revenue tripled.

This is what happens when the right people can finally find you.

If you’re tired of being overlooked in your city,
we should talk.
Find time on my calendar - in comments

05/01/2026

Abilene, Tx has some incredible local businesses. And I believe with everything in me that they deserve to be found.

That is why I love what I do.

The team at Teapioca Lounge has built something special in Abilene. Great product. Great people. A place the community genuinely loves. My job: make sure more people could find them.

We built a clear digital strategy around local SEO, social content, and AI search optimization so when someone in Abilene is looking for a great spot to hang out, Teapioca Lounge shows up as the obvious answer.

Here is what one month of that system produced:

• 55,738 people reached on Facebook (up 79%)
• 2,250 engagements from real local people
• 46 new followers (up 119%)
• 954 direct clicks to their website from Google

That is nearly 1,000 people in Abilene actively choosing to learn more about them. That is momentum.

I am honored to be part of their story. And I we are just getting started.

If you are a local business owner who wants more people to find you, trust you, and choose you, send me a DM. I would love to help you grow.

Shoutout to the Teapioca team for trusting the process. You are crushing it.

04/30/2026

Is your business showing up when people ask AI for recommendations?

Most businesses have spent years optimizing for Google Search, but they are completely ignoring Generative Engine Optimization (GEO). When a customer asks ChatGPT or Perplexity for the best service in town, you want your name to be the one that appears.

I have put together a simple, step-by-step guide on how to structure your website content so AI engines can find you, trust you, and recommend you.

Address

Cleveland, TN

Website

https://www.michaelheadmarketing.com/

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