Michael Head

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Michael Head Most businesses are invisible online. I fix that. CEO, Michael Head Marketing

I help business owners get found on Google, AI search, and Maps so they stop losing customers to competitors who show up first.

10/13/2026

Open ChatGPT and ask it who the best business in your category in Abilene is. Then ask Perplexity. Then look at what Google's AI overview says.

Whatever those three answers are is now the shortlist a growing number of your customers start from. They ask an assistant before they ever open a search tab.

The businesses showing up there aren't paying for it. They have accurate information in the places AI pulls from, and a website that answers questions instead of just describing itself.

Have you ever checked what AI says about your business?

10/09/2026

Something I've noticed about Abilene businesses. The ones people recommend by name in Facebook groups are almost never the ones running the most ads.

They're the ones whose customers had a story worth repeating.

Ads buy attention, but word of mouth is what people act on. The work is making the experience worth talking about, then making yourself easy to find when somebody goes looking.

Who's the Abilene business you always recommend?

10/08/2026

Reviews are a ranking factor, not just a reputation project.

Google reads how many you have, how recent they are, and whether anyone from the business ever replies. All three feed where you land in local search.

If nobody has asked a customer for a review in the last thirty days, that's the cheapest thing on your list to fix this week.

10/06/2026

Every channel you pay for eventually sends someone to your website.

If that page doesn't make it obvious what you do and what to do next, you're paying to send people somewhere that loses them.

Open your homepage on your phone right now and give yourself five seconds. Can you tell what the business does and what you're supposed to click?

I have room for two more Fractional CMO clients this quarter.Here's how it works. I run a full audit first: website, Goo...
10/02/2026

I have room for two more Fractional CMO clients this quarter.

Here's how it works. I run a full audit first: website, Google Business Profile, ads, social, and whether you show up in AI search. Then I build a 90-day plan around what the audit actually found. Then I own the strategy and lead your team, or bring in the right specialists if you don't have a team yet.

You get senior marketing leadership without a $200,000 salary.

I work with a small number of clients at a time, so the ones I take get real attention.

If you're running a business between $2M and $30M and your marketing still feels like guesswork, send me a DM or book a call at michaelheadmarketing.com.

10/01/2026

One of the most expensive gaps I look for in an audit has nothing to do with the ads.

The ads run. The leads come in. Then they land in an inbox somebody checks when they have time, and by the time anyone calls back, the person who filled out that form has already hired the company that answered first.

Nothing about that shows up in your ad report. It looks like the marketing didn't work.

Before you spend more on getting attention, find out what actually happens in the first hour after somebody raises their hand.

09/29/2026

Most owners think they have a marketing problem. What they usually have is a decision problem.

There are people running ads, posting on social, updating the website. Nobody is deciding what gets more budget next month and what gets cut.

Ask who in your business makes that call. If the answer is nobody, fix that before you spend another dollar on tactics.

Kent Beck Motors had the problem a lot of car dealers have. Nobody owned the marketing.They had the inventory, the prici...
09/25/2026

Kent Beck Motors had the problem a lot of car dealers have. Nobody owned the marketing.

They had the inventory, the pricing and a sales team that knew what it was doing, but online the business looked smaller than it was. I came in and helped them get that fixed. In the first 90 days:

- Their Google reviews grew by 250
- "Used cars near me" went from buried on page one to the top three
- Their Facebook videos are pulling over 100,000 views a month
- They started showing up in ChatGPT and Perplexity, where most of their competitors don't show up at all

They did it with the same team and about the same budget other dealers in their market already spend.

If your business looks smaller online than it really is, message me and I'll show you where you show up on Google and in ChatGPT.

09/24/2026

Pull up your own Google listing right now and compare it to the hours on your door.

Google is where people check before they get in the car. When those two don't line up, a customer who had already picked you ends up at the place down the street, and you never hear about it.

This is free to fix and takes about ten minutes.

Who's the Abilene business you think has their online presence most together right now?

09/22/2026

Your Google Business Profile says you close at 5. You actually close at 6.

That one wrong line sends people somewhere else every evening, and you never find out, because the call you didn't get doesn't show up anywhere.

Go check yours. It takes about ninety seconds.

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Cleveland, TN

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