Blackwatch Consulting

Blackwatch Consulting Marketing Consulting for Small and Midsized businesses in Orange County, focused on driving results through data.

We’re proud to be Americans, enjoying the greatest experiment of democracy. It is up to us to protect this American expe...
07/05/2024

We’re proud to be Americans, enjoying the greatest experiment of democracy. It is up to us to protect this American experiment and our way of life.

Happy Independence Day America. Stay Dangerous 🇺🇸

“Into the Jaws of Death”80 years was the largest seaborne invasion in history . We owe our way of life to them. In all, ...
06/07/2024

“Into the Jaws of Death”

80 years was the largest seaborne invasion in history . We owe our way of life to them.

In all, 73,000 Americans deployed on D-Day, with 2,501 killed in action.

"Wars are not paid for in wartime, the bill comes later."-Benjamin Franklin
05/28/2024

"Wars are not paid for in wartime, the bill comes later."
-Benjamin Franklin

According to the State of Latino Entrepreneurship’s 2021 Report by Stanford University’s Graduate School of Business wit...
11/26/2023

According to the State of Latino Entrepreneurship’s 2021 Report by Stanford University’s Graduate School of Business with Stanford’s Latino Entrepreneurship Initiative, “Latinos continue to start businesses at a faster rate than all others — 44% growth in the number of businesses in the last 10 years compared to just 4% for non-Latinos”

This year especially, support your local small business. Pillars of the community and of America, it'll make a world of difference.

🏴What is Threads?Threads is the new social network from Meta. Twitter Clone with a similar "Feeling" to Twitter. Here's ...
07/07/2023

🏴What is Threads?
Threads is the new social network from Meta. Twitter Clone with a similar "Feeling" to Twitter. Here's the app description.

“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.”

🏴Top level Impressions:
Good timing on Meta's Part, considering tweet view limits and brand safety concerns on twitter, easy account set-up, easy auto-follow and importation

🏴Will Threads succeed?

The Auto-Follow and Built-in integration with Meta is huge. Literally too early to see if it's hype or will go like BeReal - which is not bad, but what good is a BeReal Marketing Strategy now?

The Account Set up is simple, with login into Instagram, importation of information and auto-follow contacts on the app to address scale concerns at launch. All in about 30 seconds.

The actual experience itself is really pared down Twitter with one uniform feed
Compare Instagram from a decade ago, to now. It's simple but that is not necessarily a bad thing. More will come.

🏴On Privacy and accounts:
Threads is very data intrusive, much like the Meta Family of apps with all of the information.

Also notable as of now, if you wish to delete your Threads account, you must delete your Instagram Account.

🏴Our takeaways for brands as of now: Set up the Account ASAP, to reserve your name/handle.
Base it off your current Twitter Strategy.
Also, we recommend jumping right into content - think evergreen tweets and tidbits of information that is just great, i.e. your top performers.

🏴At minimum, make the account, "wait and see" Monitor, explore a little... but don't abandon your networks to develop a full-scale strategy for a platform we are unsure of within the year will stay relevant, or even exist. Cautious optimism.

06/24/2023

7 days left to migrate from Universal Analytics (UA) to Google Analytics 4 (GA4). We will cover Google Analytics 4 in greater detail in a later post.

This was to support new privacy and attribution models going forward , allowing to get data from new sources get around data privacy laws, - with some changes to how the platform works in some respects.

At this point in time, it is time to migrate your Google Universal Analytics Property. New standard Universal Analytics properties will stop processing data after the deadline and historical data cannot be imported.
Right now: Most users will have a GA4 account set up automatically

The Process:
•Create a GA4 property and data stream
•Collect website and app data
•Turn on Google Signals
•Set up conversions
•Add users - such as employees, consultants, etc

If you advertise with Google, do this in addition
•Link to Google Ads
•Migrate Audiences
•Validate Conversions
•Import conversions into Google Ads to bid
•Add Audience Analytics to Campaign (Or Ad group) for remarketing

All data from that point forward will be new and there will be no historical data.

Access to historical data will be available for at least 6 months and will be ready to export historical reports.
Google began this process over a year ago. Any new properties created starting July 1st will be GA4.

Google Analytics 360 Accounts - The Paid versions- are exempt from this deadline and have until July 1st 2024

Adapt and Overcome.We're excited to let you know we are currently working on our website. Bringing you a much better, cl...
04/20/2023

Adapt and Overcome.

We're excited to let you know we are currently working on our website. Bringing you a much better, clear and concise experience for you to explore what we have to offer.

Stay tuned 🏴

Your Marketing Strategy is the most important thing you can do to plan and set yourself for success.🏴 A marketing strate...
01/06/2023

Your Marketing Strategy is the most important thing you can do to plan and set yourself for success.

🏴 A marketing strategy communicates the goals to the team and others, and allows for consistency in content creation

🏴 It also helps get everyone on the same page and working towards specific goals.

🏴 A marketing strategy communicates the goals to the team and others, and allows for consistency in content creation.

🏴 A marketing strategy allows for the team to check in and evaluate current work, to build their brand further .

It is a New Year in a new environment. It is crucial to be planned and organized . Those who don't plan, plan to fail. This is how we created our marketing plan🔻

1/1/2023Day 1 out of 365. We're excited to see what this year brings. Here is to 2023 being a year of success, accompli...
01/02/2023

1/1/2023

Day 1 out of 365.
We're excited to see what this year brings.
Here is to 2023 being a year of success, accomplishment, victory and growth for everyone. Crush your goals this year and get after it. We look forward to your success.


As always, wishing you the best as well

National Entrepreneurship Day! Cheers to all our entrepreneurs, from the side hustle to your full time.It takes courage ...
11/17/2022

National Entrepreneurship Day!
Cheers to all our entrepreneurs, from the side hustle to your full time.
It takes courage to make it on your own. Few things are as American as that.

Cheers!

Veteran's Day.November 11th.Without them, where would our nation be? It gave us opportunities to start our businesses, r...
11/12/2022

Veteran's Day.
November 11th.

Without them, where would our nation be? It gave us opportunities to start our businesses, raise our kids, and believe in those who believe in us.

Internationally, it is known as Remembrance Day. Observed by Australia, Canada, the United Kingdom, and others from the Commonwealth. It is not only to honor their dead from World War I but also to honor their dead from every conflict since. Often seen is the symbol of the Poppy.

In everlasting gratitude. Thank you for your service - we wouldn’t be doing what we do if it wasn’t for ya. Happy Veterans Day.

If you aren't doing this, you should.Social Listening is simply how a brand tracks, listens and analyzes how others feel...
10/28/2022

If you aren't doing this, you should.
Social Listening is simply how a brand tracks, listens and analyzes how others feel about our brands.

Benefits include understanding customer sentiment, rapid feedback, insights into what is working and what is not, product development ideation. Also, for any sort of crisis management, social listening would be absolutely key to manage conversations.

Social Media Conversations happen in the real time, being on top of these conversations lets you have immediately understand and contextualize praise or contempt. Whether it be a harsh review on Yelp, or praise via Twitter, being able to understand (and respond) is critical to brand management.

Lastly, all of this can be done with Twitter Advanced Search, mentions, tools such as Google Alerts, Buzzsumo and Digimind, and even your own reviews.

Blackwatch Consulting offers consulting, and this service if you want to better your business, or would like to expand your efforts

Once you have the information, act upon it. Intel is only as good if it's actionable. Happy Listening!

Address

Tustin, CA
92606

Website

Alerts

Be the first to know and let us send you an email when Blackwatch Consulting posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share