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Luminous Lines

Name: Luminous Lines
Address: Tustin, CA, 92780, US
Telephone: +19495422809

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Tustin, CA
Luminous Lines

A collaborative marketing + design studio serving California and beyond.

Luminous Lines Creative is a design studio that specializes in hand lettered and illustrated brands.

01/31/2023

It’s time for a long-overdue introduction! ⁠
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Hi friends, ⁠
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I’m Julia, the founder of Luminous Lines Creative. ⁠
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When I started this business 10 years ago, it was just me at my desk specializing in brand design! ⁠
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While I loved it (and still do!) I also realized how limited the impact of a new brand was when it wasn’t then applied across a business’ marketing channels. But my clients just didn’t have time to do that, and they were tired of having to outsource to so many different professionals to get the job done. ⁠
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That’s when I knew it was time for this little business to grow. ⁠
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Luminous Lines is now a marketing boutique made up of a team of specialists who collaborate to support our clients with everything from brand and website design through to copywriting, SEO and monthly social media management. ⁠
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I love that we can now offer clients a “full service” approach that includes: ⁠
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🖋️ Brand Design & Messaging⁠
🖥️ Website Design & Copy⁠
📱 Social Media Management⁠
✉️ Email marketing⁠
🔎 SEO⁠
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If you’ve been here since the early days, thanks for being a part of my business journey. If you’re new to following Luminous Lines — welcome, and thanks for allowing me to show up in your feed!

08/08/2022

A brand-new website is only valuable if people are able to find it…
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ENTER → SEO Services
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Over our years in business, Luminous Lines has continued to grow to become a collaborative Design + Marketing Studio where we not only create visual identities for brands, but also help them communicate their value through well-designed and well-written marketing collateral.
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There was still a missing piece to the puzzle, however, and we just KNEW this piece was SEO. We wanted to help our clients’ websites be found by more and more of their target audience.
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So now? We offer an SEO audit to all of our incoming custom web design clients. This helps you identify both technical SEO elements (which our in-house SEO expert, John, can assist with), but also other more basic website improvements you might be able to make yourself.
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How often should you pay attention to your SEO? John recommends having an SEO audit done annually to ensure you’re always keeping up to date with best SEO practices and giving yourself every chance of being “found” by search engines.
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Want to know more about this service? Contact us through the link in our bio!
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Photo by
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08/04/2022

Does anyone else struggle with writing those “fun facts about me” captions? I sure do, so I outsourced this one to my colleague and in-house strategist and copywriter, Tahnée.

I wasn’t sure what she was going to write… but it appears she knows me well—maybe a little too well based on that first fact! 😂

3 Facts About Julia, from Tahnée:

1 - If Julia tells you her brain has gone blank, it’s probably because she tried to make the day a “no coffee day”. That’s never a good idea. Five minutes to refuel her with caffeine and you’ll be struggling to keep up with her ideas!

2 - Julia will push you outside your comfort zone in the BEST way possible. Every time she creates inspiration boards for a client, she’ll include one “outside your comfort zone option” and I’d say 90% of the time, it’s the one clients go for. She has this innate ability to read people, see a vision inside of them, and somehow turn it into a visual representation. Blows my mind. Every. Single. Time.

3 - Don’t attempt to play Pictionary with Julia, especially if you’re drawing skills amount to stick figures like mine do. Her “quick sketches” are masterpieces. (Seriously, swipe through. I’ll make her put some of them in this post.)

What do you think… Should I outsource a version of this caption to my husband? I wonder what he’d come up with. 🤔

Photos by and

08/02/2022

There’s few things more demoralizing than spending hours creating social media content to finally post it and receive 10 likes.

Here’s some news you might like to hear…. Instagram CEO Adam Mosseri announced recently the platform is going to try and “do more to value original content”, compared to reposted content.

“If you create something from scratch,” Mosseri said “you should get more credit than if you are re-sharing something that you found from someone else.

In other words, stick at it! Your original content might finally start to pay off!

Photo by

05/23/2022

Can you think of a recent experience where you felt drawn to a business or establishment?
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Chances are it was memorable and there were details involved. What were those details? What stood out?
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Believe it or not, there was a strategy behind all of those things—and they worked, because you’re still thinking about that brand now!
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You can make the same impact with your own brand.
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Think through all of the touch points you have with a potential client and identify opportunities you have to elevate their experience.
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Here’s a few simple ideas where you can up the visual impact you make:
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🗓 A branded scheduling page link on your website.
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📧 Adding branding elements to your automated / confirmation emails.
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✍️ Your email signature.
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🎥 The cover graphics of your Instagram Highlights or Reels.
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Don’t overlook little details that can leave a lasting impression.
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06/14/2021

"...We knew we needed change. We went back to what we knew and looked at the different template sites available on the market and we were left really underwhelmed by them. Until we stumbled upon Luminous Lines. We had sent out emails to a handful of graphic designers and from the initial email it just felt right with Julia. She hopped on a zoom call with us and already had a gorgeous presentation ready to show us what she was dreaming up. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Not only did she (and her team) help lift the haze around what we wanted for our website but she gave us a clear workup for our branding and copy writing so we finally had cohesion among everything which really enforces our brand every time clients interact with it. Tahnée, Julia’s copywriter is so talented, half the copy she wrote felt so much like us that we weren’t sure if she took it from our old site.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Julia had an initial questionnaire that really allowed her to use her creative vision to capture everything we were dreaming of. Working with Julia and her team was so effortless. She is quick to respond, attentive, responsive to feedback and honestly it’s just a pleasure to be around her energy. We always looked forward to our zoom calls with her to go over everything and it never felt like work or stressful which building out a new website definitely can!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you’re on the fence with booking Julia don’t wait! Just do it! The process and end result are worth everything. We still keep in touch with her to date and will always come to her with our business as we pivot and grow, a relationship like that as a small business owner is truly priceless. "⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Kind words from the sweetest (and oh so talented) San Diego based photography duo . (Thanks for the sweetest testimonial guys!)

06/11/2021

Are you a Canva user? If so, you'll want to save this post for later.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I've recently come to realize how powerful it can be (when used properly as a tool) for our clients to maintain their own brand assets.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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No matter the stage in business, I feel like everyone should feel empowered to manage their brand with ease. So, today I'm sharing a few tips that, when implemented, will not only eliminate the guesswork but will help you create a stronger and more consistent brand presence.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How to use free templates like a pro:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1- Before selecting templates, create a "cheat sheet" file that includes 3-4 font styles (for your headings and paragraph styles) and your color palette. If you subscribe to Canva Pro - you can do this by creating a Brand Kit.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2 - Take the "less is more" approach when selecting templates.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Limiting use to 3-5 templates is the easiest way to keep things consistent. If you source a new template for every post or need, you will find it challenging to maintain a constant visual direction.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3 - Create a master template that you always start from.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Once you have chosen your templates - create a file that includes templates that you have edited with your chosen fonts and colors. Before creating posts, create a copy from this file so you always leave the master un-edited.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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4 - Keep it clean.⠀⠀⠀⠀⠀⠀⠀⠀⠀
When designing posts for Instagram, it can be tempting to cram a full quote, or all the things into a graphic in an effort to grab your viewers attention - but I recommend using the graphic as a visual teaser. Have a long quote or testimonial that you want to feature? Pull in the most powerful sentence and leave the rest in your caption. Believe it or not, this has more impact. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'd love to know - do you use templates in your business? Tell me what you use them for in the comments below.

06/07/2021

When I routinely ask business owners what their top frustration is when it comes to their brand and website, the answer is ALWAYS the same: The time and effort required to create branded materials for marketing and keep their website up to date.
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I get it. When you’re busy running a business you don’t have time to customize your newsletter, send out personal and pretty thank you notes to clients, design branded Instagram posts and create Pinterest graphics for your blog. It’s a LOT.
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One way to short-cut this workload is to have custom templates designed for your most frequently-used marketing elements, or at minimum have a style guide and brand system in place to remove the guesswork and avoid the mish-mash of content you’ll come up with yourself without having “rules” to abide by.
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If this is something you are ready to explore - our Design Day Intensive service might be right up your alley. This has been an incredibly great service for our clients who still enjoy having a hands-on approach with their marketing materials, but want assistance laying out the framework. Want to know more? DM us for details!

06/06/2021

Product photography post

06/04/2021

"...Seeing failures or struggles as opportunities for growth and learning. The best things that I have done to move the needle in my business have all been centered around hard lessons. There is definitely no direct path to instant success, the key is learning from our mistakes and using them to our benefit. You can do an internet search, watch videos, observe what others are doing in your industry all day, but nothing compares to the real-life experiences of trial and error. For me, it’s been about learning when to say yes or no to new opportunities, professional relationships, and partnerships. Understanding what type of people I best serve or collaborate with has been a long process, but so very essential...."⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It was an honor to be featured over on recently. To read the full post, visit the link in my bio!

01/20/2021

While working on preparing for 's next collection launch this week - I realized I have yet to officially share her new site design here!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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From Jen:⠀⠀⠀⠀⠀⠀⠀⠀⠀
"Working with Julia was a literal dream! From the first call to follow-up support, she was professional, organized, and reliable. Her design concepts were beyond what I could have ever even hoped for. She took my ideas and elevated the look of my site to make it look super custom, beautiful and unique. I really appreciated what a clear communicator she was during this process - everything was always presented in a way that I could understand it, and organized visually so that I could easily see the direction things were headed in. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We launched the site the week of Black Friday/Cyber Monday, which is the single busiest weekend of sales for my business. The sale went off without a hitch! No mistakes, not a single glitch. Since I was still learning this new Shopify platform, Julia was on-call to help with any back-end questions I had and I felt very supported through the entire process. This ended up being the biggest weekend of sales my business has ever had and I attribute that in large part to how beautiful the site looked and how well it was organized. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I truly cannot recommend Julia and Luminous Lines enough and I look forward to hiring her for more projects in the future. It was an investment that paid off completely and was worth every penny. Thank you, Julia!!"⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Jen's shop donates 40% of it's profits to organizations that work to end human trafficking. She also has a beautiful new collection launching this Friday! Be sure to hop on over to her account, give her a follow if you don't already and sign up for her emails to be the first to check out her incredible new pieces!

Address

Tustin, CA
92780

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm

Telephone

+19495422809

Website

https://luminouslinescreative.com/

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Luminous Lines Creative is....

Luminous Lines Creative is a collaborative luxury brand and web design studio based in California. Here, design is used to elevate small businesses by visually demonstrating what set's them apart from their competitors through brand, web and ongoing design support.