Greenlight Marketers

13/12/2021

Some PPC tactics that used to be no-brainers are now obsolete. Learn why they no longer work and how to adapt your approach for success.

Read 3 PPC Strategies That No Longer Work & What To Replace Them With from Search Engine Journal: https://www.searchenginejournal.com/adzooma-ppc-strategies-replace/426109/

09/12/2021

Are you a brand owner? Then you should be running ads on YouTube. Contact us to learn how we can help you do so effectively!



(Source: https://blog.google/products/ads-commerce/performance-max/)

07/12/2021

Are you using Google's new Performance Max campaigns? According to Google, advertisers that use Performance Max see an average increase of 13% total incremental conversions at a similar cost per action.

https://blog.google/products/ads-commerce/performance-max/

03/12/2021

As advertisers prepare for 2022, it's important to make sure that your PPC campaigns are in good order, and that you're well prepared for a new year. Here are 6 PPC Trends You Need To Know For 2022 Success:

https://www.searchenginejournal.com/ppc-strategies-2022/427920/

02/12/2021

To give users more transparency, Google announced that they are enhancing ad disclosures with new advertiser pages. Users can access these disclosures in the new “About this ad” menu to see the ads a specific verified advertiser has run over the past 30 days.

Learn more about these updates here:

We’re sharing our progress on giving users more visibility into the ads they see online, and new ad transparency innovations on the horizon.

02/12/2021

Google continues to integrate new ecommerce platforms with Google Merchant Center, which is a win for advertisers!

BigCommerce merchants can easily integrate their product inventory across Google surfaces at no cost and in just a few clicks.

02/12/2021

Competitors bidding on your brand name in Google ads?

Here's a great article from Search Engine Journal on what to do:

It's important to take action when competitors buy your branded keywords. These 4 tactics can turn a sour situation into something beneficial for your business.

02/12/2021

If you run a business that utilizes Pay-Per-Click (PPC) advertising - or if you're thinking of getting started with PPC advertising, then it's important to keep up with the top PPC trends.

Read PPC Hero's post about the 7 PPC Trends To Follow In 2022 by clicking here:

Pay-per-click campaigns are essential to marketing and advertising strategies and business outcomes. Here we have listed seven PPC trends to follow in 2022.

02/12/2021

Happy 23rd Birthday, Google!

02/12/2021

We love good reviews from our clients! Contact us today to learn how we can help you as well!

02/12/2021

Happy Thanksgiving!

03/09/2021

We love good reviews from our clients!