19/08/2025
Our 2025 In-Store Audio Report: Generational Shopping Behaviors, shows that while 84% of Gen Z consumers shop to browse and take their time, it's what they hear that often seals the deal.🔊
50% of Gen Z shoppers made a purchase because an ad caught their attention! For brands, a targeted audio strategy is no longer optional. It's a direct line to driving sales at the !
🔗Download the full report now: https://vibenomics.com/resources/2025-in-store-advertising-report-generational-shopping-behaviors/
In today’s evolving retail landscape, where 79% of consumers still shop in-store, brands and advertisers are facing increased pressure to meet shoppers where purchase decisions are made. Understanding how different generations shop in-store is critical for crafting impactful advertising strategies...