02/12/2020
Influencer Marketing Tactics You Must Stop Using
There are few joyful moments in a business marketer’s life including implementing a new tactic and seeing it work like magic. It gives you a sense of fulfillment, especially if it brings promising initial results. So, after a few days of celebrating, the tactic is added in your long-term repertoire, and then you move on, searching for the next best strategy.
BRINGING JUST ANY INFLUENCER ON BOARD
Many marketers will just reach out to someone in their niche to partner with. This is a big mistake. While this tactic may have worked to an extent in the past, the modern consumer is smart enough to identify an influencer whose personality and approach goes against the values of the brands they support.
Hence, the influencer you work with has to believe in your product or service and share your values. You want to collaborate with an individual who will become your company’s brand ambassador, and that means choosing someone passionate, credible and original.
ASKING INSTEAD OF GIVING
The sweet spot of influencer marketing is to be associated with someone who is highly respected by your target audience. If someone fits this description, regardless of the number of followers he/she has, then chances are they have a busy schedule.
One of the most common sights when approaching such influencers is companies asking them to do something, without describing what’s in it for them. That needs to stop. Rather than attempting to selfishly ride on an influencer’s affinity, brands need to make a genuine offer that explains what’s in it for them.
