31/03/2023
HAPPY FRIDAY!
On today's episode of the blog, we explore one of the classics: quality vs quantity...
Hang-ups, wrong numbers, gatekeepers... the dead-end dial happens more often than not. When it comes to lead gen, simply put... quality is better than quantity.
But what if you could have both? (Alexa, play the Old El Paso Mexican Theme).
For years we have been pulling apart and improving our approach to cold calling so you don’t have to. As opposed to being ghosted and roasted, we have explored a multitude of different avenues to sieve through data quickly and find the best approach to talk to someone on the phone. We have tried cold emails, cold calls, and even local cold baths… anything to get some time with the people who would benefit from our product.
During this phase, we were able to develop our “Karbn Fundamentals”, aka our Sales Bible… and before you ask, no, you may not have a copy. The KA (Karbn Fundamentals) breaks down in detail what all the people who agreed to book an appointment have in common- from where they work, to what they look and sound like, and most importantly- where to find them.
Once we knew WHO we were selling to, it was time to hunt them down in their natural habitat. It was at this point we knew we had something. Once we were able to climb inside the minds of our ideal customers, we were able to pop up and catch them right when they needed us, and since, it has worked every time.
This is why we are so confident in our approach to acquiring leads for your brokerage. Not just because we are subject matter experts, or because we love seeing the businesses of our clients grow- but because we know we are acquiring long-term, quality leads… quickly.
We determine quality by being a lead that converts to an appointment, that converts to a customer. We determine quantity by being able to rinse and repeat our methods quickly in order to fill up your calendar with quality appointments.
Mortgage brokers can make an extra 144k in 2023. There! We said it!
It's simple really…
Step 1: Add an extra 30 pre-qualified leads to your pipeline every month.
Step 2: Close those leads at a conservative 10%.
Now, let's be conservative again and say each deal is worth 4k to your business. That means you would be making an additional 12k per month, and so over the next 12 months, you would be making 144k.
So close your eyes and picture this…a 90-day trial. In those 90 days, we'll provide you with 90 pre-qualified leads, and if you can't close 5 loans from the 90 pre-qualified leads that we provide, you'll get all the money you've paid to us back.
There it is. In black and white. The best offer since sliced bread.
Get in touch with our team at www.karbn.co, or simply follow us on our meme-fuelled social media accounts to learn a little more about how good life is when you go Karbn-friendly.
www.karbn.co
