Unscrewed Marketing

30/09/2026

AI was supposed to give you your evenings back.

And maybe it did.

The post that took an hour takes 10 minutes now.

The email gets written before your coffee gets cold.

You can finally close the laptop and go walk the dog.

Great.

Except saving 50 minutes isn't much of a win if the thing you published sounds exactly like 400 other businesses.

Because generic marketing has a cost too.

The prospect who scrolls right past.

The potential client who visits your website but never contacts you.

The customer who thinks you and your cheaper competitor basically offer the same thing.

You never see most of those losses.

You just see marketing that “isn’t working” and start spending MORE time and money trying to fix it.

AI isn't the problem.

Using AI before you've taught it what makes your brand distinctly yours is.

That’s the difference between using AI to create more marketing and using AI to help communicate a brand people actually remember and choose.

That’s what my AI-Assisted Branding Workshops are built to help you do.

Learn more https://unscrewedmarketing.com/branding

30/09/2026

Too many entrepreneurs focus only on things like Titles, Content, and Image alt text for their SEO efforts. No surprise, since that's a piece that most entrepreneurs are aware of, and often capable of.

But sometimes the biggest SEO improvements may be on tweaking settings on your server and updating entries in your SQL database - technical things behind the scenes.

A lot of these impact site speed ⏱️, and we have all heard if you have a slow site, you'll lose visitors. (There are proven times where this isn't the case, but for the most part, you want a super fast site). Others provide stronger functionality - and while functionality itself won't directly rank you, it can increase time on site, send great buying signals, and make happier prospects and customers, which is vital.

It's these types of updates that gives this type of result you see here.

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The first image is before we transferred updates we were testing from the staging site to the live site - we ran a GTMetrix report. The site got an F (which it had been getting since Day 1 ... we've been working hard on it).

The second image is after we moved all of the behind-the-website updates we had been making to the live site, and then ran GTMetrix again. Score immediately changed to an A! 🔥🔥🔥

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⚡We aren't done with all of the updates for this site, not even with the site speed since there are still tweaks we are finetuning.

💪💪This is to remind you that your SEO needs to be one part of a *holistic* marketing strategy. 💪💪

Sometimes we do things that don't make sense to entrepreneurs, because their expertise isn't SEO, and often what they've heard is outdated information, which can be worse than no information at all 💀

Our approach to SEO is comprehensive and holistic. We focus not only on content, titles, and images - those things that visitors see on the front end of your website - but also on website settings, backend server adjustments, and SQL database optimization and other super-techie stuff that I *never* recommend an entrepreneur undertake on their own.

More importantly, and unlike many other SEO providers, we consider your entire online presence beyond just your website; PLUS how it all ties into your overall marketing strategy - whatever that may be.

We understand the anticipation for quick results, especially when you've been dealing with an underperforming website for some time. However, our commitment to thorough testing ensures that the changes we implement have the desired impact and produce sustainable results. SEO is an organic option, and by making sure it's done right at every step of the process, you're better positioned for those long-term snowball results.

Experience the difference of a professional, comprehensive SEO strategy by booking a consultation with us today - the link to our free consultation scheduler is in our bio https://vickywu.us/free-consultation

Let us help you unlock your website's full potential and elevate your online presence so that you can drive more traffic and conversions.

29/09/2026

Most marketing funnels don’t fail because they’re broken…

They fail because they’re boring ❌

Same structure.
Same messaging.
Same predictable steps.

So what do people do?

They drop off.

Here’s the shift most marketers miss 👇

A funnel isn’t just a process.

It’s an experience.

And if that experience doesn’t engage…

It doesn’t convert.

Because your audience isn’t moving step by step logically.

They’re feeling their way through it.

Curious or not
Interested or not
Trusting or not

That’s what determines whether they continue.

The funnels that work today do things differently:

• They capture attention early ⚡
• They build genuine interest, not just push offers 🧠
• They guide, not force, the next step 🎯

Every stage earns the next.

That’s the key.

Because conversions don’t happen at the end of the funnel…

They’re built throughout it.

If people are dropping off, it’s not random.

It’s a signal.

Something in the experience isn’t connecting.

Fix that—and your funnel starts working with you, not against you.

Full breakdown here 👇
https://unscrewedmarketing.com/the-art-of-crafting-engaging-marketing-funnels/

Where do you think most funnels lose people today? 💬

29/09/2026

For years, her real estate business grew through reputation, referrals, and repeat clients. She wasn’t constantly chasing strangers online because her sphere kept sending people her way.

Then the market changed.
Listings took longer to sell.
Buyers hesitated.
Past clients stayed in their homes.
And fewer introductions turned into appointments.

Out loud, she said “It’s just the market.”

What she was really wondering was “What if the market has changed and I haven’t?”

So she asked AI how a real estate agent should generate more business.

It gave her the same familiar list:

Post more reels.
Hold more open houses.
Start a newsletter.
Create neighborhood videos.
Buy leads.

But it never asked whether she actually had a visibility problem.
Maybe her database had gone cold.
Maybe her positioning no longer gave people a compelling reason to choose her.
Maybe her follow-up was built for a faster market.
Maybe her message hadn’t evolved with what today’s buyers and sellers are worried about.

Or maybe she had spent so many years relying on referrals that she never built another dependable path to new business.

Those are very different problems. And doing more of everything won’t tell her which one she actually has.

I spent years leading marketing for a multi-billion-dollar Texas real estate company with more than 1,100 agents across 21 offices.

I’ve seen what happens when the market shifts.
I’ve seen what brokerages tell agents to do.
And I’ve seen the difference between being busy with marketing and building a strategy that actually creates business.

You don’t need to commit to six months with an agency to get that level of strategic experience.

Bring your database, current marketing, lead sources, and the problem you think you have into one Fractional CMO hour.

We’ll look at what has changed, identify where the most likely breakdown is, and determine the smartest next move for your business.

No generic real estate marketing package.
No list of twenty new things you’re supposed to start doing.
Just focused strategy built around your market, your business, and the clients you need to reach now. 🏡

Because “it’s just the market” may explain what changed. It doesn’t tell you what to do next. 🔑

https://unscrewedmarketing.com/work-with-me/rent-a-cmo/

28/09/2026

When your online presence is done right, everything that comes after is easier. 💰

Simple Starter Website 💡for entrepreneurs who need a simple yet professional website presence
✅without spending weeks trying to build it yourself
✅without redoing it ten times
✅without spending too much money – starts at $10/month
✅without getting screwed

I’ve helped thousands of businesses start here — not because this is “basic,” but because this is the correct first move before anything more complicated makes sense.

Simple on the surface. Built correctly underneath so you don’t have to redo it later.

🚫No Painful Expense
🚫No Confusing Setup
🚫No Getting Screwed

A real website that clearly explains what you do and makes it easy to contact you — without turning into a time-sucking, tech-heavy project.

What This is ➡️
When you follow our guidance, you create a professionally structured one-page website that helps people understand your business fast and contact you with confidence.

✅ clearly states what you do
✅ helps people contact you
✅ lives on your own domain /URL
✅ structured to grow when you’re ready

One page. One purpose. No shortcuts underneath.

Starts at only $10/month.

You get an online presence that helps you look professional and legitimate. And you don’t have to become a website expert to use it!

https://unscrewedmarketing.com/websites/one-page-website/

27/09/2026

Fancy long-term contracts ONLY benefit the vendor.
We know that most entrepreneurs need flexibility instead.
https://unscrewedmarketing.com/one-page-website

26/09/2026

Our goal is your business growth, and we plan for that.
Our website program gives you the foundation of what you need now, set up right so that you can grow properly, without losing your website, SEO, and online awareness.
https://unscrewedmarketing.com

25/09/2026

Do you know an outstanding business woman?

Of course you do!

The Business She Built™ Awards was created because I kept seeing the same thing: women doing the actual work of building businesses, nonprofits, organizations, and communities, but often not getting the recognition that matches what they’ve built.

I’m an entrepreneur myself, and I know what the day-to-day reality of building something looks like. So much of the work happens where nobody sees it: the long hours, the problems you figure out, the risks you take, the things you sacrifice, and all the times you keep going when it would be easier not to. Sometimes you just wish someone would see how hard you’ve worked and say, “I see what you built. It matters.” That’s what I want these awards to do.

Many existing recognition and awards programs also seem to be only pay-to-play ... literally buying an award. While I understand those organizations need income to survive, I wanted an award that was focused on impact. There is zero cost to nominate someone, zero cost to be nominated, and no fee to receive an award. Recognition shouldn’t depend on whether someone is willing to buy a trophy, a ticket, or a sponsorship.

These awards are about recognizing women (men are not excluded) who built something — not simply who has the biggest following, the most polished personal brand, or the largest company. There are a few exclusions, mainly job types or industries that already have plenty of awards available. Nominees not selected in the current year can be kept on file for future consideration or nominated again later.

Categories include Business Leadership, Community Building, Nonprofit Leadership, Entrepreneurial Innovation, Local Impact, and Industry Leadership.

If someone immediately came to mind while reading this, I hope you’ll nominate her:

No application fees. No pay-to-play.

25/09/2026

You wouldn't buy something that will only work for you 10 years from now.
Why would you choose a website that way? We have a better option ... one that starts now and grows with you.
https://unscrewedmarketing.com/one-page-website

25/09/2026

It’s the dream of so many entrepreneurs: getting a book advance from a big publisher to write their dream book!,

Most first-time authors are excited about the prospect of a book advance.
But what they don’t know will cost them.

You finally land a publishing deal.
A check shows up. It feels like you’ve arrived. 💸

But here’s the reality:

That “advance”?
It’s not a bonus.
⚠️ It’s the ONLY money most first-time authors will ever see.

Here’s how book advances actually work:

1️⃣ It’s a payment against future royalties—not in addition to them
2️⃣ Most books never earn out, so the advance is the full payment
3️⃣ If your book does well? You still might not get more money
4️⃣ Want to use the content differently later? (Ebook, workbook, updated release …) Oh—your publisher now owns the rights to your work. So you may not be able to.

This is how the system is designed.
And unless you understand the mechanics, it’s easy to mistake the check for success.

The truth?
You just traded long-term value for short-term validation.

If you're a first-time nonfiction author, this article will save you from a rude awakening:

https://unscrewedmarketing.com/the-truth-about-book-advances-what-first-time-authors-need-to-know/

Authors—were you surprised to learn you don’t own your book after signing?
Drop your thoughts below.