Content by Kerri

03/10/2026

Looking forward to seeing this Soake Pools completed project soon. 🏊

Working with Landmarc Landscape really makes you want to do a major overhaul on your yard. 🤷‍♀️

23/09/2026

I’ve been working with New England Dance Academy for 6+ years now, and somehow I still LOVE capturing these ridiculously talented dancers just as much as I did in the beginning.

One of my favorite things to create is a choreography edit like this one. I’ll film different dancers performing the same piece and then splice them together to make it feel like one continuous performance.

In theory? Sounds pretty simple.

In reality? Not so much. 😂

It’s finding the exact moment one dancer’s movement ends and another begins. Lining up their bodies and movements so the transition feels seamless. Matching every cut to the music. And most importantly, making sure the final edit stays true to the way the piece was actually choreographed.

Because the last thing I want to do is take something a choreographer worked so hard to create and edit it in a way that changes what they intended.

Some songs and choreography make me WORK for it. 😂 There’s a lot of zooming into timelines, moving clips by fractions of a second, watching the same transition approximately 847 times and convincing myself that yes, this is finally the right cut.

But I absolutely love it.

Six+ years later, these are still some of my favorite videos to create. 🎥

21/09/2026

24/08/2026

Spent part of this weekend capturing the sweetest baby shower, and you know I couldn’t resist getting all those little touches that brought the celebration together. 🌴

The tablescapes, the florals, the signage, the tiny details someone spent weeks planning… those are the things I love capturing just as much as the big moments.

Because after the party is over and everything is packed away, the content lets you experience those details all over again. 📸

21/08/2026

Final shoots from a construction/renovation are the most satisfying. 🫶

This section of the Kingsbury Club Medfield is 🤌🤌

10/08/2026

Content and edit by me ... 😉🥰

13/05/2026

Six of my hot takes after working in social media/content creation every single day 👀👇

1. A smaller audience that actually connects with your brand will always outperform a large audience that scrolls past your content. People remember stories, personality, and emotion far longer than perfectly curated graphics.

2. A million views means very little if nobody remembers your business, visits your website, books your service, or walks through your door. Visibility is great, but connection and conversion matter more.

3. Some of the content people connect with most is raw, relatable, and imperfect. Audiences are craving authenticity, not content that feels overly scripted or overly produced.

4. People want to know who they’re supporting. They connect with faces, personalities, stories, opinions, humor, and real moments — not just logos and sales graphics.

5. If your business feels warm and welcoming on social media but cold in person, there’s a disconnect. The best brands create consistency both online and offline.

6. Anyone can post. The challenge is coming up with fresh ideas, strong messaging, and meaningful content week after week after week without sounding repetitive.

Social media changes constantly, but human connection really doesn’t. 🤍

06/05/2026

My son’s baseball game recently reminded me of a little lesson in marketing. ⚾️💡

Sneaking some content from the dugout, I noticed these boys weren’t focused on the pitcher. They weren’t heckling the other team or looking for “weakness” to exploit.

Instead, every ounce of their energy was turned inward—cheering on the boy at the plate. All their focus was on supporting their teammate, not tearing down the competition.

In business, it’s so easy to get distracted by what the “other guys” are doing. We spend so much time watching the competition’s “pitch” that we forget to cheer on our own momentum. But the loudest dugouts—and the most successful brands—are the ones that prioritize community over comparison.

Thanks 14u boys for the reminder. 😬