Don't Skip Social

  • Home
  • Don't Skip Social

Don't Skip Social Don't Skip Social was created to help small businesses manage their marketing efforts.

14/05/2026

Well… it finally happened. 🫣

My first drone crash. Honestly, I knew it was coming eventually, and I’m kind of glad I got it out of the way. 😂

The funny thing about content creation is that people usually only see the polished final product — not the learning curves, mistakes, awkward moments, or equipment mishaps along the way.

Life is way too short to take yourself too seriously, and sometimes you just have to laugh at yourself, learn from it, and keep creating.

The drone may have lost this round… but the footage survived.

Six of my hot takes after working in social media/content creation every single day 👀👇1. A smaller audience that actuall...
13/05/2026

Six of my hot takes after working in social media/content creation every single day 👀👇

1. A smaller audience that actually connects with your brand will always outperform a large audience that scrolls past your content. People remember stories, personality, and emotion far longer than perfectly curated graphics.

2. A million views means very little if nobody remembers your business, visits your website, books your service, or walks through your door. Visibility is great, but connection and conversion matter more.

3. Some of the content people connect with most is raw, relatable, and imperfect. Audiences are craving authenticity, not content that feels overly scripted or overly produced.

4. People want to know who they’re supporting. They connect with faces, personalities, stories, opinions, humor, and real moments — not just logos and sales graphics.

5. If your business feels warm and welcoming on social media but cold in person, there’s a disconnect. The best brands create consistency both online and offline.

6. Anyone can post. The challenge is coming up with fresh ideas, strong messaging, and meaningful content week after week after week without sounding repetitive.

Social media changes constantly, but human connection really doesn’t. 🤍

06/05/2026

My son’s baseball game recently reminded me of a little lesson in marketing. ⚾️💡

Sneaking some content from the dugout, I noticed these boys weren’t focused on the pitcher. They weren’t heckling the other team or looking for “weakness” to exploit.

Instead, every ounce of their energy was turned inward—cheering on the boy at the plate. All their focus was on supporting their teammate, not tearing down the competition.

In business, it’s so easy to get distracted by what the “other guys” are doing. We spend so much time watching the competition’s “pitch” that we forget to cheer on our own momentum. But the loudest dugouts—and the most successful brands—are the ones that prioritize community over comparison.

Thanks 14u boys for the reminder. 😬

30/04/2026

The sun is out. Hallelujah. 🙌☀️

If you see me smiling extra lately, it’s because I’m finally trading in my winter parka for some Vitamin D. It has been a long, very cold winter filming on job sites, and I am officially ready for summer.

At this point, I’d much rather be worried about the drone overheating than my hands freezing up while trying to get the shot. Bring on the heat, the golden hour, and the endless outdoor shoots.

Marketing 101: If you have to tear someone else down to make your business look better—your business isn’t as good as yo...
21/04/2026

Marketing 101: If you have to tear someone else down to make your business look better—your business isn’t as good as you think it is. 🛑

Lately, I’ve been seeing a trend in local Facebook groups that makes me cringe: business owners promoting themselves by trashing their competition.

Here is the truth: Confidence is quiet. Insecurity is loud. I believe there is enough room for everyone to win. When you focus on your own “Why,” your own quality, and your own community, you don’t have time to worry about what the person next to you is doing.

Let your work speak for itself. Tearing others down doesn’t make you look like an expert; it just makes you look difficult to work with. Stay classy, stay focused, and just keep building.

Rant. Over.

13/04/2026

Justin Bieber at Coachella was the masterclass in social media we all needed this weekend. 💻

No massive stage production. No backup dancers. It was just Justin, a laptop, and a microphone. It was raw, it was real, and it was arguably one of the most impactful moments of the entire festival.

The lesson for your business?

So many people think you need a high-end production, a professional camera crew, and a perfectly scripted 4K video to connect with an audience in 2026. The truth? That’s actually not what people are craving.

The algorithm—and more importantly, the humans behind the screens—are looking for the genuine. They want the raw you. They want to feel like they can actually know you, trust you, and connect with the person behind the brand. If Justin can move an entire desert with just a laptop, you can move your audience with just your phone.

Authenticity will always outperform high-production value. Stop waiting for perfect and just start being real.

(Also, if you didn’t get a little emotional watching Justin look like he was healing his childhood self on that stage... we clearly aren’t friends. 🥹❤️)

30/03/2026

📸 is always up for me throwing a mic on her. 🎤

She’s crazy talented and clearly she can handle photographing any sport at this point … from the rowdiest hockey players 🏒 to the sweetest cheerleaders at .tumbling 🤸📣

Thanks for having me along for some BTS footage again! 📸

24/03/2026

I’m so busy capturing everyone else’s highlight reels that I sometimes forget to post my own! 🤦‍♀️

Here’s a look at a recent shoot for this absolute stunner in Cranston, RI. This one is officially off the market, but the builder and realtor have plenty of other incredible options waiting for you. 🏠✨

26/02/2026

I’m kidding (mostly) … but sometimes this is what it feels like in my little world. 😉

Finding the right song choice can take 45 minutes alone (and I’ll die on the hill of having the right song choice) …. if you know, you know. 🫠

09/02/2026

I had to grab some content on this addition last week and man was I thrilled that it was warm(ish) … meaning it was likely around 32 degrees. Felt rather tropical. 😂

And if you aren’t trying to find a way to use a Bridgerton audio right now, what are you even doing? 😉 Anyone else pi**ed off where the last episode left off? 🫠

Address


Website

Alerts

Be the first to know and let us send you an email when Don't Skip Social posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

  • Want your business to be the top-listed Advertising & Marketing Company?

Share