Graduating university at the dawn of a global pandemic, with a consequently deflating job market, inspired a pursuit of creative ways to stay grounded and begin carving out a place in the workforce. As the pandemic changed everything, down to our understanding of the world, the impact of social media became clearer as its presence expanded, reaching new depths. From business strategies, consumer b
ehavior, tech exposure, work environments, and more, a new way of doing things emerged. Here, at the intersection of a global pandemic and the growing influence of technology and social media, we recognized the need for small businesses to outsource their digital marketing and social media management.