Vivify

25/03/2022

Madeline Albright brought so much compassion and forethought to US diplomacy. "So many people around the world are alive and living better lives because of her service." -
We will keep pushing toward the changes we can make.

24/03/2022

Wondering how to help women and children in Ukraine right now? Here's an option:

is an international humanitarian organization that has set up an emergency Ukrainian Crisis Fund with the goal of providing immediate support for 4 million people. Donations will go toward providing Ukrainians with water, food, supplies, hygiene kits, immediate support and aid, and cash.

CARE specifically keeps women and children at the center of their mission because "we know that we cannot overcome poverty until all people have equal rights and opportunities."

16/03/2022

According to 's research, millennial women are most interested in spending their hard earned money on experiences.
This doesn't mean that if you are selling jewelry your dead in the water, it means that both in your marketing and in your buying process, focus on the experience. Can you offer something unique in the buying process or help them feel a certain way when they use your products, or even in a product itself?
A great example of this is 's affirmation mirror decals. They check all the boxes.
✔️ Empowering
✔️ Aesthetic
✔️ Experiential

14/03/2022

What Marry Me taught us about feminine power - and how we should be harnessing it!

Warning - Spoilers!
Marry Me gives us the unique experience of getting all the sparkly girly feels with goddess empowerment (they even had a healthy example of a relationship!) by flipping the script on the rom-com trope.
We could talk all day about the glamor of JLo as Kat Valdez, but the insight here is her empowerment. Owen Wilson's character - Charlie Wilson never took her power away and did not look to take away from her success. It was Kat that had to move through the biggest character arc and learn about herself. In the end, Kat comes to Charlie in a big romantic gesture. While this feels like a cheesy role reversal, there is a big take away for connecting with a female audience.

Make sure your stories are centering women. We have to do better than the Bechdel Test. We have to make sure that our messaging gives the power to the women. How can you do that in your marketing?
-Start by expecting your audience to be intelligent.
-Give them choices.
-Examine your copy for cultural assumptions of fragility.
-Stop making beauty the highest achievement.
-Celebrate achievements outside beauty - first.

11/03/2022

Marketing has to come from the core of a company’s (or org’s) values. When it is contrived, your audience WILL hold you accountable.

Check out this Twitter account that is calling out the BS from companies attempting to use and by retweeting them with their company’s gender pay gap.

*Notice how easy it is to tell which ones are just just giving lip service - their copy/strategy is the worst!

https://twitter.com/paygapapp?s=21

The latest Tweets from Gender Pay Gap Bot (). Employers, if you tweet about International Women's Day, I'll retweet your gender pay gap 👀

18/11/2019

Tangent Recording + the Magic Bean

At Vivify we are always on the lookout for magic beans. A magic bean is an idea or a dream, or sometimes even just a word. A magic bean always has the potential to make the world a better place. Maybe that sounds over the top and terribly optimistic, and it might be. Our goal is to plant that magic bean and tend to it till the stalk shoots up and makes a ladder into the clouds. For Tangent Recording, their magic bean was to give rights back to the recording musician in the film scoring business. That is why they built their recording studio. Coming to that understanding was just step one; after that Vivify got to create a Mini Brand book for them (in addition to marketing strategy) to help them identify their key audiences, how to reach them, and where to find them. We developed a tone and brand identity for them that gave them cohesion and understanding of where to invest in their business.

16/11/2019

MAKIE Music + Vivify Strategy
Makenzie Bloomer knew she wanted to have a different sort of brand as a music artist. She wanted to make an impact. She needed to find her tribe and bring them a brand that exposed her zeal for building a joyful community. After building a strategy with the Vivify team, in the summer of 2019, Makenzie launched MAKIE Music. She partnered with the communities around her to make a name for herself as a patriot of justice bringing peace and hope. See her latest release at Makiemusic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

14/11/2019

Windsports has always been a cool company – defining cool. Starting hang gliding on the west coast in the ’80s, giving back to the local community, literally fighting fires, and protecting the land. Even so, after 35 years that appeal was not getting through to their audience at large.

In order to breathe life back into the business that cool, big brother vibe had to be highlighted. Through organic marketing efforts and a rebrand, Vivify and Windsports has been able to soar (yes, we know it’s cheesy). Check out our other projects at Vivifybranding.com

22/10/2019

This may seem obvious, but remember that the more attention you put toward a product or a brand, the more attention it will receive if things go wrong. So do your research first! Know your audience, know what they want and need!

Let’s take a moment to dig a little deeper into influencer marketing.