3 Dogs and a View (2026)

11/09/2022

we finally got around to giving our website a much-needed makeover! check it out at dogsandaview.com and let us know your thoughts for further improvements.

08/05/2021

well... let's see. it's been many pandemic-filled months since our last post. fortunately, we've weathered the storm relatively well. many thanks to our clients for keeping us afloat!

during the year, we decided to add script/screenplay development and markup services to our portfolio. (we heard there were a lot more people watching TV, so....)

we hope everyone's staying safe and healthy!

Meet Hoover, Kirby and Bosco. They, like most dogs, bark at much of what they see -- people, other dogs, their food, the garbage truck, lizards ... really, they bark at whatever catches their attention. Often, this results in our attention being similarly directed, if only so that the garbage ...

24/10/2019

lest i be accused of only pointing out marketing errors ... here's an example of a really great differentiator in action.

the closer that a product or service gets to being perceived as a commodity -- and really, today there are very few things that AREN'T commodities because once something appears to be successful, the world is on the path to copying it -- the more important it is to differentiate it.

brands in the auto industry have worked for years to try to split hairs making us understand the differences between cars -- more power, sleeker design, more room, better gas mileage, improved user experience, whatever.

subaru has flipped this paradigm on its head via its "barkley's" ad campaign, which began in 2013 and continues to expand with new spots this year. https://www.ispot.tv/brands/A6C/subaru

what's cool is that they're not focusing as much on how their CARS are different... they're focusing on how their TARGET is different. their target, clearly, is dog owners. this is not a stupid idea, given that there are 85 million dog-owning households in the US, and roughly 68% of households own some type of pet.

but it's a brilliant strategy not just because of the numbers..it's brilliant because pet owners really do, in most cases, think differently about animals than non-pet owners. so much so that we will insist the DVR be re-wound so we can see ads that have dogs in them, for example.

is it working? there doesn't seem to be publicly available data on whether or not the campaign is boosting sales... but ordinarily companies don't keep a thing going for 7 years if it doesn't demonstrably and positively impact the business.

good on you, Subaru of America, Inc.! keep those pups @ the wheel!

Watch Subaru TV Commercials. Learn about the songs, characters, and celebrities in their commercials, share them with friends, then discover more great Subaru TV commercials on iSpot.tv

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http://dogsandaview.com/

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