Backstage Ops (2026)

03/06/2026

I have officially moved this pile of yarn five times. To five separate houses. And no, I still don’t know how to crochet. 🫣

I’m currently unpacking my new office (we bought a house— yay! 🥳), and as I pulled this chaotic bundle out of a box, I had to laugh. It’s been sitting on my shelf for years, taking up physical and mental space because “one day I’ll get around to it.”

As I took a few minutes to untangle it today, it brought me back to a reflection a client shared during a systems mapping session a while back.

We were doing a comprehensive audit of her strategy and backend operations—looking at her business holistically to figure out exactly where she should be directing her energy and resources next. It’s heavy work, and it requires looking at how every single piece connects.

As we were reflecting on the results, she said:
"Doing this systems work is like a ball of yarn. You have to carefully unwind it... you can't just start yanking strings out."

I remember so clearly because I love this metaphor.

When things feel overwhelming or messy behind the scenes, the natural instinct for a lot of business owners is to just start yanking on the nearest string. They want a fast fix, so they buy a new piece of software, scrap a funnel, or change an internal process overnight.

But when you give into that sudden yank... the knot gets tighter.

At Backstage Ops, we help businesses slow to go fast. True operations work isn't about frantically ripping things apart or migrating to the best new system... it's about taking the time to look at the whole picture, finding the right thread, and unwinding it with intention so you don't accidentally pull down the structures supporting you or waste time/ energy/ resources/ etc.

I might never knit that blanket, but I’m keeping this yarn on my office shelf as a permanent reminder of how we approach the back end of business. (Plus my husband loves when I find an excuse to hang onto my "someday" hobbies 😉)

28/05/2026

Systems are great, but the actual humans running them are better.

A while back, my husband and I packed my bags and headed to Bali to hang out face-to-face with an absolute rockstar on the Backstage Ops team—our admin powerhouse, Krizia Shayne.

We traded our usual GChat pings and Asana comments for a few days of surfing, snorkeling, and monkeys. (SO many monkeys 🐒)

In our work with teams, we talk constantly about how clarity is kind... because building a sustainable business means honoring the actual people inside it. Something important happens when you have "clean containers" and "reliable triggers" in place behind the scenes. It creates the space for team members to...

→ Log off and recharge whenever they need to
→ Build real relationships where the collaboration is energizing instead of panicked
→ Celebrate the team making things happen... because the progress is so visible 👏

Krizia, thank you for your dedication, your brilliant organizational brain, and for being such a joy to build with. Backstage Ops wouldn’t be the same without you. 💛

Running a business that takes care of our people means we have to design the backend to support it.

If you are a founder reading this: How are you intentionally building space to connect with your team this quarter?

04/05/2026

You're either the bottleneck for every project OR you figure out how to keep work flowing behind you... here's a May 4th throwback to our Star Wars-themed article on unbottlenecking your business. 🛸

https://www.backstageops.com/blog/workflows-that-work

23/04/2026

Ever feel a tension between automating and keeping a personal touch?

I love this quote from JON LODUCA because it’s a hill I will gladly die on. If you're doing "process" right, your business's personality and energy should shine through... and if your documentation only focuses on which buttons to click, you’re missing the magic. Real, sustainable growth happens when your systems capture the vibe, the values, and the "secret sauce" that made you successful in the first place.

When we build out your "backstage" we’re bottling the lightning that makes your brand and business YOURS. It’s about making sure that even as you grow, your clients still feel that same warmth and personal touch they felt when it was just you. 💛

I want to hear from you: If you had to describe the "spirit" or the personality of your business in just three words, what would they be?

Drop a comment below... I’m looking for some inspiration today. 👇

30/03/2026

Meet Cassey Lynch — the powerhouse behind BSO’s financial operations! 💸

She counts the dollars, pays the bills, keeps the records clean, and helps us make smart strategic decisions. In short? She helps BSO kick butt financially. 🥳

Fun things to know:
✨ She is based in Green Bay, WI (Go Pack Go!)
✨ Her walk-up song would be Unwritten by Natasha Bedingfield
✨ Her favorite snacks are a combo of salty and sweet: popcorn, chips + dip, dark chocolate, ice cream 😋

If you’re looking for Cassey, you might find her in her happy place: on or near any type of water with a book in her hands and her kids nearby, giggling away.

We’re so lucky to have her on the team! 🪩

12/03/2026

"Do I really have to be in Asana with my team?" 🧐

It’s the question every busy founder asks us. You want the organized team, the documented tasks, and the cohesive systems—but you also want to know if you can have all that without it changing the way you personally work.

At Backstage Ops, we’re in the business of maximizing flow for thought leaders, so we’re going to give it to you straight. There is a "Two-Part Truth" to making this work:

1. The "Champion" Effect 📣
Your team needs you to understand and champion the tools. It sounds simple, but it’s the heartbeat of a functional business: If you don’t care, they won't care. When leadership treats the system as optional, the team treats it as a suggestion. To get the results you want, you have to be the one to signal that "this is how we do things here."

2. The Long Game (6–12 Months) ⏳
Building a truly collaborative system isn't a weekend project; for most small businesses, it’s a 6-to-12-month journey. But here’s the light at the end of the tunnel: If you lean in now and set your team up for success, you can eventually extract yourself. Over time, the system becomes the engine, and you get to step out of the "inside" work and back into your zone of genius.

Our system-design conversations often include helping YOU hack your own brain... which means we don't believe in forcing you into a box. Our goal is to design a workflow that is intuitive for you first, and your team second. 🙌

But to get there, we need you in the lab with us. Stay in collaboration with your team and our strategists while we’re building. Help us find what feels natural for your brain, and we’ll build the path that eventually lets you step back while the engine keeps humming.

Ready to stop "managing" your tools and start letting them work for you? Let's talk about building your exit ramp.

05/02/2026

If you’ve ever dreamed of having a right-hand ops genius who can literally read your mind… you’re thinking of Mary.

Mary Fuller Bobulski is a systems queen, strategic wizard, and team leader who makes big visions actually happen. With a background in performing arts and a resume that reads like an ops masterclass, she brings a rare blend of creativity, intuition, and structure to the table.

Her superpowers?

• Translating visionary chaos into crystal-clear action plans
• Leading teams with heart and high standards
• Making tech tools like ClickUp + Asana look easy (and actually fun)
• Bringing the calm when sh*t hits the fan (you’ll see 👀)

She’s been the strategic backbone behind thought leaders, creatives, and changemakers who are ready to scale — without burning out or dropping balls.

You might spot her sipping espresso, building out a Gantt chart, or bringing her Midwest charm to one of our client launches. (Yes, she’s that versatile.)

09/01/2026

Ever feel like projects just… stall out?

You’ve delegated, you’ve assigned the work, but somehow things still fall through the cracks— and you’re left picking up the pieces.

It’s frustrating, and it’s easy to feel like you’re the bottleneck. But often, the issue isn’t effort… it’s just about clarity. And that is completely fixable. 🕺
A project without a clear owner and a real deadline is just an idea.
And ideas need structure to move forward.

Swipe through for a few small changes that can bring more ease and momentum into your workflow without adding more to your plate.

16/12/2025

Ever finish the day exhausted but unsure what you actually accomplished?

It’s not that you didn’t do anything.
It’s that your to-do list didn’t help you focus on the right things.

When everything feels urgent—or vague—it’s almost impossible to know where to start. A digital space to organize your priorities makes all the difference… lucky for you, that’s what we do. 🕺

Backstage Ops

03/06/2026

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04/05/2026

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30/03/2026

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16/12/2025

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