20/09/2020
Market Trends: How Ecommerce is Evolving in 2020...
2020 has already seen the world change quite significantly. The situation with COVID-19 has dramatically shifted the way we’ll work and indeed shop, both now and likely in the future. It’s shone a light on the relevance, usefulness, and power of online shopping.
1. Extended hours
After a long day of work at your physical store, you want to go home. So you do.
But with an E-commerce store, you can keep selling while you’re at home curled up with a good book and a hot cup of tea.
with an E-commerce store, you can sell your products all day, every day.
So if someone can’t make it to your physical location during your operating hours, they can head over to your website and make their purchase.
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2. Relatively low cost
Another great benefit of E-commerce for businesses is the low cost.
If you don’t have a physical store and focus solely on your e-Commerce store, you eliminate a lot of expenses like rent, utilities, and the cost of a large staff to maintain the store.
If you want to sell on your website, you do have the expense of website maintenance. You don’t want your website to list the wrong items, glitch when people try to make a purchase, or crash entirely.
If you plan to use online marketplaces like Amazon or Shopify, you also introduce costs for each platform.
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3. Remarketing
One thing you definitely can’t do with a physical store is remarketing your products to every customer who browses your shop.
Remarketing is a form of digital advertising that places your ads in front of people who have previously interacted with your e-Commerce store.
In a physical store, people can browse, interact with your products, and then leave without a trace.
The impact of E-commerce is that you can use remarketing to serve ads to people who were already interested enough in your products to look at them online.
You can use ads featuring sales or coupons to sweeten the deal and close the sale.
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4. Targeted suggestions
In a physical store, sometimes you might see displays with related items, like chocolate, marshmallows, and graham crackers for s’ mores.
You can do this on an even bigger scale with an E-commerce store.
If someone views a certain product on your site, you can include a spot that shows them other related items people are searching for, or other items people have purchased.
Maybe someone wants a fancy toothbrush, and you show them that people who also purchased that toothbrush bought toothpaste and floss. Now that person buys toothpaste and floss and you’ve just upsold a customer without having to do any extra work.
If you track browsing history on your site, you can make suggestions to people based on things they’ve recently searched, too.
These little suggestions can have a big impact. I can’t stress enough the importance of E-commerce in modern business.
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5. Broader customer base
Lastly, an E-commerce store removes the physical boundaries of a brick and mortar location.
With proper E-commerce optimization, people across the world can find your online store and make a purchase.
It doesn’t matter if you’re in Tennessee and the customer is in Florida. They can make a purchase on your E-commerce store from the comfort of their own home. Or their car. Or their office.
If your site uses up-to-date search engine optimization tactics, people will be able to find your business without ever having interacted with you before.
You don’t need to pay for them to see ads or spam their inboxes with sales emails until they get tired of your company.
As long as your site is optimized well and they search for something you offer, they can find you.
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CALL OR EMAIL US TODAY AND ASK HOW WE IMPROVE YOUR BUSINESS WITH A SIMPLE ECOMM WEBSITE !!
LOOKING FORWARD TO HEARING FROM YOU.. 🙂
www.gbdesigns.biz
