GrowthFunnels (2026)

24/09/2021

STOP! ⛔️ Before spending a single dollar on ads ...
Or launching your next social media campaign

Data is more precious than blood in the digital space. 🩸 And this is the reason why some companies are worth billions while still being unprofitable

Collecting the right data for your business will help advertising platforms like Facebook drill down and find the right users for you. 🎯 This means that you spend less on marketing and get more bang for your buck.

It also means you can reach out to customers who have interacted with you before!

Here are 4 power plays you can make right now with just a couple of clicks:

1️⃣ Facebook Pixel - Attaching a Facebook pixel on most websites can be as simple as just copying in a short string of numbers (your pixel ID)
🔑 This unlocks an entire ecosystem where Facebook can learn more about your business, what ads are getting sales, who else might be interested in your business, and much more!

2️⃣ Google Analytics - Perhaps one of the most used free tools out there. Google Analytics tracks site activity, and shows useful information like:
- How people are discovering your site
- Which pages keep people interested for longer
- Sales and revenue figures
And it can be as simple as copy and pasting a snippet into your site!

3️⃣ Lead Capture Forms - Email marketing is perhaps one of the most value for money methods of increasing your organic revenue.
🔥 And it simply taps into your collection of interested visitors and customers. In some cases, email lists have added millions to the value of a business!

4️⃣ Heatmaps - An interesting tool that absolutely underrated. It literally observes what your users click on and dials in on where you can direct your user's focus to -> Call to actions! Providers like also have a bunch of other features like screen recordings

Interested in discovering how to position your business online with a tech-powered and brand-focused approach? Hit us up on our social media accounts and we can take it from there!

Instagram: .funnels
Facebook:
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What are the other kinds of data collection strategies are you using? Let us know below! 👇

11/09/2021

Data! Data! Data! 🤖

Everything about online businesses is about the data that you collect - from something as simple email subscribers to more complicated stuff like Facebook pixel events.

🎯 It's because data allows you to test and identify what works for your business, and focus your efforts there!

This means more targeted ads, recurring sales from email marketing without s single dollar in additional ad spend etc.

🤝 It also gives advertising platforms like Facebook or Google more context on your business. This helps their algorithms find the best customers for you more consistently

Now... how do you start collecting data and what kind of data should you collect? 🤔

Catch our next post on GrowthFunnels on Facebook and .funnels on Instagram
for the next part!

23/08/2021

Discounts can hurt ... ... Bad 😱

Although discounts can have the added benefit of edging a customer towards buying, relying on it too much can kill a business 🤕

For one, overrelying on it hurts your branding. Everyone loves a good deal 🤑 But having it front and center all the time gives off an impression that you are the best when it comes to price - but that can easily be undercut by a competitor.

To secure long term positioning, you have to have other unique selling propositions to drive conversions.

Number 2 - The most direct impact is on your profit margins. Discounts can be useful for pushing revenue forwards 👍 But remember it also chews into your profits! This could mean lower quality customers who are only there for a good bargain -> 🏃‍♂️ This could give lower predictability on your lifetime value since they will hop over as soon as a cheaper alternative surfaces!

Last bit ❗️ Discounts sometimes hide underlying problems in your offer. This means that these discounts pad your conversion rates despite poor offers, copywriting, web design or products.

This is by far the most dangerous part since these issues only surface when discounts die out and conversions seem to taper off for "no apparent reason".
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Discounts are actually amazing tools. But they have to be used with a strong foundation - this means a proper offer that people resonate with, good designs, good copywriting, and a product that meets a need

Interested in discovering how to position your business while making the best use of discounts? Hit us up on our social media accounts and we can take it from there!

Instagram: .funnels
Facebook:
__________

What are the other discount strategies that you use? Let us know below! 👇

13/08/2021

Everyone LOVES organic growth 😍 After all, it is free eyeballs on your business!
But organic growth requires a lot more patience and strategy for things to pay off

Still, organic growth is one of the best ways to grow a brand online since it starts you off on the right foot 👢 Because it helps you dial in your brand guidelines, color palettes, design choices etc.

And instead, when you do decide to move ahead with paid advertising, the effects are phenomenal 🚀 Since paid traffic only helps to accelerate what is already in play!

Here are 4 common channels that could speed up the long game of organic growth:

1. SEO - Search Engine Optimization is still one of the best ways to go about it. 🖥 A massive portion of online traffic is routed through Google, and customers actually indicate a higher level of trust for sites that rank on search engine results pages organically vs paid ads! 🤯

2. Social Media - There is insane amounts of content produced daily on social media. How businesses can stand out is by posting valuable, relatable, or entertaining content regularly ⏰ Having a consistent color scheme, design and overall brand feel also helps people remember you after seeing a couple of your posts!

3. Collabs are amazing for small content creators to band up and grow together! 🤝 Each content creator online has their own audiences, and partnering up helps to share some followers among both brands, while adding to their credibility

4. One of the most underrated strategies is user-led growth. This often requires a very strong product and high quality content, but it definitely pays off. 👍 It's far more personal since people trust theirfriends and family sharing your content!

User generated content (UGC) is also a goldmine for powerful content that people resonate with. After all, you're using the language the community itself uses!

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How else do you grow your presences online? Let us know below! 👇
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09/08/2021

Stop just boosting posts 😱 Well ... not entirely!
While some gurus will say that boosting posts has no place in serious marketing, the truth is a little more balanced.⚖️

For example, boosting can be good for getting social proof and preparing for a larger campaign!

In this case, we're looking into the 3 levels of Facebook ads and what to test at each level ❗ Every level in Facebook's campaign structure is best suited for testing to different levels of detail, so let's dive in:

1. Campaign Level - this is where different campaigns should have different objectives. And these objectives could be at any point along the sales funnel - from building awareness to warming up prospects, pushing for a conversion and even retargeting! 🎯

2. Ad Sets - A lot of action happens here. This is where you can test different audiences or choose which targeting options work best. Usually, targetting options include different interests and demographics like age group, location etc.

3. Ads - This is where we can experiment with the copywriting of captions and headlines, or try out different combinations of copywriting with creatives like images, GIFs, videos etc. to see which performs the best.

By optimizing and testing at different levels of Facebook's advertising structure, you get to slowly refine and improve your campaigns to the point that they can be switched on forever, producing good growth and consistent results.

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What other ways are you optimizing your Facebook ads? Let us know below! 👇

31/07/2021

Build for your audience. 📲 And when most online traffic is now on mobile, creating content for mobile devices is more important than ever ❗

Just a quick example - Creating posts just like this one with dimensions 1080x1350px for Instagram means that your post will occupy the largest portion of a user's feed. 🔥

This means fewer distractions -> and also that there is psychologically a greater tendency to stay on your post instead of scrolling on to the next one!

And this is by no means an exhaustive list. There are countless ways you can optimize your content for mobile - be it on social media, websites, apps and others

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What other tricks and tips do you have on creating content for mobile users? Let us know below! 👇

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Check out more entrepreneurship, marketing and branding content at GrowthFunnels! 👈

21/07/2021

Your profile is a funnel 🤯
At the very least, it's the top of one. Especially if you're a freelancer or personal brand! 🏃‍♂️

But even if you are a traditional retailer 🏠 or a small business owner, having an online profile that is consistent is important❗

Having a profile that aligns with your products, services and your overall offer means that interested people 😯 who land on your profile are far more likely to check out what you offer.

Positioning your profile for success is part of optimising your brand online across social media feeds, websites etc, to build authority and gain trust right from the get go 🤝 It sets you apart from all the spam online

This could mean the difference between massive results from a small following, and a massive following with little revenue 😱

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How are you positioning your social media presence? Let us know below! 👇

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Check out more entrepreneurship, marketing and branding content at GrowthFunnels! 👈

19/07/2021

The marketplaces, townhalls, schools will also be online 🌍 in some form or another.

This generation is already seeing the rise of digital natives - people who grew up with technology 👨‍💻 and are completely comfortable interacting with it naturally

As interactions move online, your business's website and social media is it's face - its what everyone sees first. 😊

What are you showing the world today?

Let us know below! 👇

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GrowthFunnels We're a digital agency specializing in helping small businesses and startups with their online branding and marketing 🔥

Keen on accelerating your business or ecommerce growth? 📈 Shoot us a message!
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17/07/2021

"Everyone has a plan, until they get punched in the mouth" 👊 💥~ Mike Tyson. The same rule applies in life and in business - a product or idea could very well be the perfect solution we dream up for our customers 🤔☁️

But until we validate it with actual paying customers 💵, it is not too productive building the perfect product, the most scalable systems, or the most robust supply chain.

That is the cost in delaying a launch - time, effort, cash and the most important? !! Information !! 🛰

Launching a good but not perfect version, or at least starting with the marketing of the business helps entrepreneurs and teams learn 🎓 a lot about what people actually want and are willing to pay for.

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What's your launch story? What's was the plan for launching at that specific time? Let us know in the comments 👇

Or maybe you are looking to take your small business live - shoot us a message and let's hop on a call to make your launch a success!

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14/07/2021

No one likes the thought of burning cash 🔥💸 The last thing any marketer or business owner would want is to go to market with poor marketing that just goes through cash 😱

Here are 3 BIG marketing mistakes that everyone should avoid before working on a marketing plan or setting a campaign live!

1. Being Late
Product takes time to perfect - be it in software, e-commerce or even as a service provider. 📆 But as things are in development, start marketing and building hype for your business so everything kicks into high gear just as you ship your product!

2. No Plan
We get what we aim for - It would hurt if that is nothing
Marketing should not be boosting a post on Facebook because you feel like its a good time for it. ❌ There needs to be a systematic way to identify meaningful objectives like increasing sales, a method to measure success, and a process to optimize based on what we learn!

3. No Offer
Analysing your market and knowing your product helps brands position themselves and hit on particular pain points or bring in specific opportunities. 🎯 A good offer sets a business apart - and drives conversions and growth!

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Looking to get your business up to speed with the latest digital marketing strategies?
Or looking to scale your growth sustainably online?
Shoot over a message to GrowthFunnels and let's discuss how we can work together!
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12/07/2021

But what is the best traffic source? ⚔
This is one of the biggest fights among marketers 🤬

Some say Pinterest is the absolute best for fresh traffic, others claim that YouTube ads is the next gold rush ▶️

But the truth is the best traffic source is what fits your brand. And the best way to keep things consistent is to focus on one or two traffic channels!

Although our team specialises in a whole range of marketing techniques from social media to SEO, email and chatbot marketing, we often limit our services to new businesses to just a max of 2! 🤔

This helps our new clients work out the details of their brand first and produce consistent content before they move on, and take these guidelines to new and hotter channels! 📺

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What is your experience with getting traffic online? 🚦 Do you focus on one or two channels first, or go straight for omnichannel?

Let us know below! 👇

11/07/2021

Digital Marketing trends are always shifting 🔥, and as technology advances and our understanding of consumer psychology gets deeper, so should our approaches!

Here are some of the major trends in E-commerce and digital marketing that we have identified! 💪

Funnels are making their way into websites and ads in a tangible way. Instead of being a large concept that guides marketers, we are now applying funnel steps directly into web pages and upsell sequences. 🚀
Revenue has been exploding and direct response tactics are becoming the mainstream

But what about Search Engine Optimization (SEO)?

Well we're looking closer to home - local SEO. People are actively searching for small businesses near them as they work from home and become more connected with the local community. 🏠 Taste and preferences have also shifted to smaller and brands with a strong locational presence!

Messenger marketing has also taken the marketing space by storm and sites are all implementing this new technology to drive engagement and generate leads. 💬
In fact, they serve a dual purpose of automating customer service while reaching out to prospects!

Lastly, affiliate and influencer marketing helps to bridge the gap between businesses and consumers - by leveraging the brand and trust that the personality has with his or her audience. 🧑 In particular, micro and nano influencers have seen massive success driving sales

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Interested in scaling your online business today?
We're a full-service digital agency in Singapore and we can help you get started with these digital marketing trends today! Just ping us on any chat 👍

Otherwise, let us know what other trends you have noticed in the field 👇 We're always happy to read through your comments!

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GrowthFunnels

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