Sidewalk Marketing Co.

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Sidewalk Marketing Co. We are a boutique marketing agency paving the path for small businesses to make a big impact.

It’s still , and our team’s bookshelves are as diverse as the stories we serve. From Jeju’s sea women to data ethics an...
27/03/2025

It’s still , and our team’s bookshelves are as diverse as the stories we serve. From Jeju’s sea women to data ethics and collective grief, our current reads or what we want to read are sparking all kinds of conversations. Got a book that’s made you think differently lately? Drop it in the comments - we’re always building our TBRs! 📚✨

How do you get feedback from your customers? Donors? Sponsors? Whether you’re a nonprofit or small business, feedback is...
11/03/2025

How do you get feedback from your customers? Donors? Sponsors? Whether you’re a nonprofit or small business, feedback is crucial to leveling up your business. And a vital component of a customer-centric approach 💯

Feedback leads to valuable insights that:
1️⃣Strengthen relationships
2️⃣Improve products or services
3️⃣Drive business growth

If you don’t have any feedback processes in place, start with something simple. You can create a short Google Form with multiple-choice or open-ended questions. Limit the survey to no more than 10 questions, and consider offering an incentive to thank people for taking the time to respond!

03/03/2025

Fear of failure? Pfft, that’s just proof you’re trying something big. 💥 Every “oops” is a step closer to your “aha!” So, dust off, keep moving, and remember: you’re braver than your doubts.

27/02/2025

“What’s trending?” Does anyone else ask this question on the regular?! 🙋🏻‍♀️

Knowing the latest industry trends can help your nonprofit or small business:
▶️Adapt
▶️Grow
▶️Make decisions

This is why conducting external trend analyses is vital. Not sure where to start? Check out our blog post “What Do You Want to Be Known for in the Next 100 Years?” for a helpful tip and prompt to get you on your way. Check out our blog for more info! https://www.sidewalkmarketing.co/what-do-you-want-to-be-known-for

14/02/2025

💌 Roses are red, violets are blue, & , we’re obsessed with you. 💌

From socks that give back to bottles that never spill, your marketing game is as strong as your products. Bombas, you make comfort a cause. Owala, you make hydration fun. If brand love was a competition, you’d both win. Will you be our Valentine?! 💘

What brands do you want to send some love to for Valentine’s Day?

03/02/2025

Feeling uncertain? Remember: even GPS recalculates sometimes. 🗺️ Your mission matters, your work inspires, and your detours are just part of the adventure. Keep going—you’re closer than you think!

Does your business have a digital home?! 🏡 A website allows you to present your brand *exactly* how you want. It’s a cru...
30/01/2025

Does your business have a digital home?! 🏡 A website allows you to present your brand *exactly* how you want. It’s a crucial part of an effective marketing mix so you’re not solely relying on social media.

Why does this matter? Well, consider changes in…
➡️Policies - Remember when IG posts stopped showing up in chronological order?
➡️Algorithms - Or when FB reduced business pages’ organic reach?
➡️Federal regulations - How about the recent TikTok ban?
➡️Unexpected suspensions or bans - People may not always know or find out what guidelines or community standards were violated.

These changes can have devastating effects if your business relies solely on social media.

Your website is YOUR dedicated space on the internet. Send us a message us to talk more about what it means to strengthen your online presence in a way that feels authentic to you!

If you missed it, last month announced the 2025 Color of the Year. is the perfect inspiration for a branding refresh...
22/01/2025

If you missed it, last month announced the 2025 Color of the Year. is the perfect inspiration for a branding refresh! This month’s color inspo comes from Pantone’s Relaxed Elegance palette. You’ll find versatility and refined minimalism with this spectrum of beige, brown, cream, and taupe tones ✨

Question of the day… How much do you rely on social media in your marketing strategy? 🤔Here’s the deal. Third parties co...
14/01/2025

Question of the day… How much do you rely on social media in your marketing strategy? 🤔

Here’s the deal. Third parties control social media platforms. This means you don't actually *own* any data you collect on your account or your followers list. If a social media platform suddenly shuts down, you lose access to your followers and your entire reach 😨

What do we recommend? Diversification!

Aside from social media, you can:
1️⃣ Set up your own website.
2️⃣ Utilize email marketing.
3️⃣ Create valuable content outside of social media. (Hint: Think blogs, videos, etc.)

If you need help complementing your social media marketing with other marketing streams you own 100%, send us a message!

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+19194733391

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