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In-house design team for the American Bar Association. Follow along + check out award winning work a

14/08/2026

For the 2026 ABA Annual Conference, our design challenge was clear: How do we mark 250 years of American history while recognizing the urgency of keeping the foundation of the Rule of Law strong? ABA Design shaped the brand to capture both the moment and the collective energy of our members and guests moving the profession forward.

Every design choice supported that idea. Lust, our accent typeface, brings together history and progress, with curves and contrast that create movement. The square became our foundation, representing structure and stability, balanced with organic forms and photography representing the people and voices shaping the profession.

Red became our hero color—drawn from the U.S. flag as a symbol of courage, while connecting to the history and civic identity of Chicago, our host city. It brought the national moment and our sense of place together in one very bold choice. And while static design gave the identity structure, motion gave it energy which allowed the brand to shift, connect, and move forward throughout the conference experience.

Structure and movement. History and progress. Community and purpose.

Creative Direction and Design: ABA Design
Photography: Reel Big Media

18/06/2026

🇺🇸✨ Find Your Path Challenge! ✨🇺🇸

Pick an emoji. Follow the line. Reveal your America 250 match just in time for Independence Day. 🎉

Drop your emoji and your result in the comments. We want to see what you get! 👇

AmericanBarAssociation

27/03/2026

This year, designer brought Techshow to life and wove in curiosity and playfulness directly into the visuals. With C2E2 happening in the same space, we wanted to stand out but still tap into the energy at McCormick Place this week. The idea was simple: Show why lawyers and legal professionals are superheroes in real life.

Sara pulled from comic-style inspiration and grounded it in the reality of the rule of law. It shows how lawyers show up every day (especially now)—and how Techshow keeps pushing the conversation around using technology efficiently and responsibly.
Congrats to Sara Wadford, Joshua Eaton, and ABA teams!

If you’re in Chicago, check out today and tomorrow. Techshow.com

17/11/2025

Thank you ABA Section of Labor and Employment Law for hosting an informative conference highlighting AI regulation, global policy shifts, workplace protections, immigration developments, and the future of DEI. Special thanks to for capturing meaningful moments of community in the beautiful space of the .

📸

13/11/2025

Amanda F. and the ABA Section of Dispute Resolution have created the branding for the Section’s new event, Skills Summit, bringing together dispute resolution professionals to sharpen their skills, build connections, and spark collaboration. Using geometric designs to highlight the concept of elevation and bringing focus to the summit of the mountain, where many points intersect. The subtle background grid pattern is intentionally interwoven into the main event icon, symbolizing the connections and overlap encountered when professionals come together to network and elevate their practice.

04/11/2025

Excited to introduce ABA Design Marketing+

The American Bar Association’s award-winning inhouse design team is now offering creative services to bar communities and mission-aligned legal organizations outside the Association. Every day, we partner across the ABA to turn complex legal and policy work into clear, meaningful design that advances our collective mission of moving the legal industry forward. We’re honored to collaborate with organizations advancing justice and advocacy.

Let’s explore what’s possible.
ambar.org/DesignMarketing

📸 Edmarie Marcos

24/01/2025

At ABA Design Marketing, we believe in creating designs that don’t just look good—they make a real impact ⚡️. Every pixel, every color choice, every font we use is part of a bigger picture: 🖼️ a picture where creativity drives engagement, 📈innovation elevates our brand, and consistency builds trust. We work together—across teams, across departments—to craft designs that bring ABA’s mission to life ☀️, making sure every member, stakeholder, and partner feels the pulse of our work 💗. We’re always learning, always improving, and always pushing the boundaries of what’s possible. We embrace new tools, fresh ideas, and a whole lot of collaboration 👯‍♀️. We keep it fun, because great design is as much about joy 😊 as it is about results. Our designs don’t just sit on a page—they spark 📢 action, inspire connection, and demonstrate real value. So, whether it’s a sleek digital ad, a polished report, or a dynamic social campaign, we own it, we elevate it, and we make it count 🎯. This is our inhouse—where design isn’t just a service, it’s a movement. 🚩

16/01/2025

“We must use time creatively, in the knowledge that the time is always right to do right.” —Dr. Martin Luther King Jr.

Happy Belated Birthday, Dr. King.

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