21/04/2025
Let's talk about the elephant in the room: Democratic campaign strategies aren't working like they used to.
We've spent years in the trenches of Democratic political advertising, and here's what we've learned: holding onto outdated approaches, designed a generation ago, when data moved slowly, time constrained the creative process, and campaigns had only one Election Day, are holding us back. Our latest analysis cuts through the conventional wisdom and begins the uncomfortable conversation we need to have.
You'll discover how the gap between research and reality is growing wider, why those "proven" methods aren't proving much anymore, and what the data, and common sense actually tells us about moving forward.
Ready to challenge what you think you know about campaign strategy? Read our latest insights: https://campaignxco.com/welcome-to-cxc/f/progressive-campaign-strategy-an-exercise-in-missing-the-point