Persuadable Research Corporation

14/03/2024

Happy Pi(e) Day from the Persuadables team!

12/03/2024

Thank you to those who attended our Self-Care Webinar last week. The data presented came from a “Rocket Powered Insights” study we executed in February. In only 8 questions, we achieved rich and actionable intelligence.
For more details on how a quick and affordable “Rocket Powered Insights” study might benefit you, reach out to our president, Charles Miller.

07/03/2024

Join us TODAY at 1:00EST for one last opportunity to review our Self-Care Study. Use the link to register.

Thank you to those who joined us yesterday! We would love to hear your feedback on the insights we uncovered.

https://lnkd.in/eWwh7mHX

06/03/2024

Join us TODAY, Wednesday, March 6th at 1:00 EST for a review of our entire Self-Care Study. We hope you will find our insights interesting and useful for your brand.
Can’t make it today? We will be presenting it again tomorrow, Thursday, March 7th. Click the link below to register for either date.

04/03/2024

Join us THIS WEEK to find out what other activities support self-care. Our webinar is March 6th or 7th at 1:00 EST. Reserve your spot in the link below.

https://us02web.zoom.us/webinar/register/WN_DmkUBX9HQuiP1TC56UaAzg #/registration

26/02/2024

Join us March 6th and 7th to hear more about the role that vitamins and supplements play in self-care. Registration is in the link below.
https://us02web.zoom.us/webinar/register/WN_DmkUBX9HQuiP1TC56UaAzg #/registration

21/02/2024

What does “Self-Care” mean? We asked YOU to tell us-- and we asked a bunch of other people too. Let us share what we learned.

In this one-hour presentation, we will explore how adults 18+ view different aspects of their self-care. Which areas are most important? Which activities are a priority? We looked at age, gender, and other demographics to see how each group views their personal self-care.

We look at attitudes on health, fitness, rest, supplements, personal care products, and much more.

Join us to see how YOUR priorities compare with the general population and a detailed review of the entire study!

https://us02web.zoom.us/webinar/register/WN_DmkUBX9HQuiP1TC56UaAzg #/registration

17/12/2021

A couple of weeks ago, we did a small research study to test a new offering called "Rocket Powered Insights." The study asked 1,000 Adults 18+ about their plans for holiday gatherings.

The study was fielded just before Thanksgiving, and while the numbers may have shifted a little with the rise of Omicron, but I suspect much of what we found still holds.

There's a link to the report at the bottom of this post, if you're interested, but here are some of the key findings.

Getting together
• It appears that Americans sense the world is returning to normal, especially when it comes to gathering with people they know.
• 71% prefer “Family dinners/gatherings” in-person this holiday season.
• 52% prefer to “Gather with friends” in-person.
• 36% prefer to participate in “Religious ceremonies” in-person.

Hosting Events
• Hosting dinners and parties during the holidays involves a lot of work, so it might not be surprising that people are more excited to attend events than organize and host their own.
• 51% of respondents are Very likely or Somewhat likely to host a Family dinner/gathering.
• 37% of respondents are Very likely or Somewhat likely to host a Gathering with friends.
• 18% of respondents are Very likely or Somewhat likely to host an Office party.

The Vaccinated seem more confident, but remain cautious
• We asked everyone to rate how they felt about a variety of things this holiday season versus a year ago.
• For every positive measure, vaccinated people reported higher percentages than unvaccinated people.
• They feel more “Fortunate,” “Generous,” “Eager to return to Normal,” “Festive,” “Feel closer to loved ones,” “Financially stronger,” and “Safer.”
• This suggests that fears and concerns experienced during COVID may be subsiding.
• Please note: Unvaccinated respondents may have scored lower due to having fewer concerns a year ago than people who accepted vaccines. This does not necessarily mean that they’re less festive; we suspect that some feel just as festive this year as they did last year.

Link to the report:

11/08/2017

Persuadable Research is proud to have been a partner with RLA Collective and Mommy MD Guides on this report!

RLA Collective publishes four-part report on how to best reach the 'new mom'

16/03/2017

Our newest case study [Carmex Comfort Care™ Lip Balm] shows the clear advantage of intensive research when it comes to launching brand extensions. Persuadable Research is proud to have been a part of the team that helped bring this innovative product to market and we celebrate with Carmex® on winning the 2017 Product of the Year in the Lip Care category
http://bit.ly/2m5ERbw

Carmex, an 80 year-old All-American brand, used a Persuadable Research AA&U study as the impetus for creating a new lip care product, one that ended up generating new sales and winning Product of the Year for the venerable brand.