21/05/2026
I got a cold email today with the subject line "Quick Question." I get these subject line emails multiple times per day.
My response: not interested.
Not because the offer was bad. Because the approach told me everything I needed to know.
If you're selling a marketing system, your outreach is your proof of concept.
Using the same template every other marketer on the planet is running isn't a sales strategy. It's noise.
Here's the lesson:
How you show up in the first message is how I assume you'll show up for my business.
Be specific. Be original. Do 10 minutes of actual research before you hit send.
The bar is so low right now that genuine effort is a differentiator.
Use it.
