Jackalope Digital

11/09/2023

Elements of keyword research:

-Relevance
Google ranks based on search intent based on the searchers' needs. Design your keywords on behalf of likely search terms.

-Authority
Google naturally ranks results based on their perceived authority. Add information and value to visitors to rank higher.

-Volume
According to google, if more people click on your webpage, it must fit the criteria for the given search. This element will come naturally if you take care of the other two elements.

08/09/2023

Some boxes to check with your overall marketing for the 21st century:
- Your Website is mobile friendly.
- Your landing page is tailored for conversions.
- Use real and trustworthy images in your website.

Having these items aren't a guarantee for success, but without them it will be very difficult to drive online conversions to your website.

06/09/2023

Some interesting numbers which I came across today:

- 97% of people learn more about a local company online than anywhere else
- 55% of home service consumers run a search before scheduling an appointment
- 78% of Google searches visit the second page of search results

You're probably not doing enough with your online marketing to compete in the current era!

02/08/2023

Great read!

In the ever-evolving world of heating, ventilation, and air conditioning (HVAC) services, staying current and competitive is crucial to the success of your

01/08/2023

5 keys to FB ad design to help turn impressions into clicks:
1- Utilize video marketing to catch eyes
2- Use a proven ad copy for HVAC marketing specifically
3- Remove the steps to conversion by including a contact button directly into the ad along with a link to your landing page.
4- Use brand color schemes which will grab the attention of your audience
5- Promote your deals, not your business.

29/07/2023

Using your facebook business page is more than just building ad campaigns. Post valuable content regularly as well to gain interest from your followers!

27/07/2023

7 Reasons to Run FB Ads:

1) Micro-targeting exact audiences
2) Better and more unique ad types to fit your brand
3) You control your budget
4) Faster results and feedback
5) Ad Forecasting and simple to understand data
6) Largest Social Media Audience
7) Higher conversion rate because of improved targeting

26/07/2023

3 Keys to Facebook Ads:

1) Ad Copy Must have a clear and easy Call to Action
2) Targeting should be specific, but not too narrow
3) Make sure you have a pixel on your personal website

26/07/2023

A key separator of businesses which are successful in the internet era is that they are very diligent and respond to reviews. Ask all of you customers for reviews and respond to all of them regardless if they are positive or not!

25/07/2023

If you are struggling turning leads into closes, try optimizing your website for phone calls or other methods of contact.

25/07/2023

FB ads work best when they target luxury services like installing an HVAC for the first time. For emergency services like repairs, SEO is much more impactful.

24/07/2023

Companies which struggle with creating leads tend to lack in presenting value upfront in their ads.