The Get Smart Group

25/09/2026

Hot tub season is ramping up, and the extended journey from leads ➡ sales shouldn't start in December.

People are searching for their Christmas gifts and winter amenities right now.

The question is: Are they finding you?

Hot tub and spa marketing has changed, and the dealers who show up early in the buying journey have a much better chance of earning the sale.

Our latest blog breaks down how SEO, paid ads, AEO, and AI visibility can work together to keep your dealership in the conversation.

Hot tub dealers around the country who are focused on hot tub and spa marketing know how to sell spas. Is your digital marketing doing the same?

23/09/2026

🌟🌟🌟🌟🌟

Reviews do more than build trust.

They’re helping homeowners, search engines, and AI understand who you are, what you do, and why people choose you.

If you want to show up when someone asks, “Who’s the best pool builder near me?” your reputation matters.

More 5-star reviews = More trust = More visibility = More sales

Let's get started together.

21/09/2026

Your best customer may already be looking for exactly what you offer.

They just haven’t found you yet.

Before a homeowner chooses a pool builder, hot tub dealer, home improvement contractor, service company, or outdoor living professional, they research. They search Google. They compare websites. They read reviews. They ask questions. Increasingly, they ask AI for recommendations, pricing information, and local options.

That means the first battle is not always against your competition.

Sometimes, it is simply being visible when the search begins.

Need help winning? Call (415) 800-2040 now.

18/09/2026

Last week, one of our clients hit the #1 spot on Google for a blog topic.

The result?

The AI Overview answer on Google + 40 LLM prompt gains = a 56% increase in website traffic in less than 7 days. 🤯

That is what can happen when an authoritative website is built to answer the questions people are actually asking and your content is strong enough for AI search to recognize it as a trusted source.

SEO is a long game. The way people find businesses is changing. And the companies showing up in AI overviews and answers are getting a serious head start.

Want your business to be the answer? Read more on our blog and contact The Get Smart Group today!

Interested in SEO for your business? Home improvement marketing and search engine optimization go hand in hand. Schedule your free consult now!

17/09/2026

🏊🏽‍♂️📣 SHOW SEASON IS RIGHT AROUND THE CORNER! 📣🏊🏽‍♂️

The Get Smart Group will be hitting some upcoming pool and spa industry shows. Stay tuned for where we're headed, what we’re bringing, and how you can connect with us.

Pool season slows down. Smart marketing doesn’t.

Don't want to wait until the shows roll around? Schedule your free face-to-face discovery call at https://tinyurl.com/4pfaushu.

11/09/2026

We remember.

09/09/2026

There’s a super fun moment for our team when a client says, “Wait. People are actually responding to this?”

Yep! That’s the good stuff.

More expensive home improvements and backyard amenities are a long game to convert a lead. People want to research and connect with the company they purchase from. And the best way to do that? Video. From social media Reels to repurposed videos for ads, LinkedIn posts, podcasts, and more, people are looking for someone they like and trust. All it takes is a few minutes to take out your phone and post a short clip. Today is a great day to start.

We even offer professional video services that can get your company the exposure you need in the digital world. Schedule your free discovery call now.

07/09/2026

Happy Labor Day from all of us at The Get Smart Group! Here’s to hard work, well-earned rest, and the American spirit that keeps us all moving forward. Our offices are closed today, but we look forward to seeing you all tomorrow.

04/09/2026

To the pool builders, spa dealers, swim spa specialists, home improvement experts, cold plunge pros, solar gurus, and everyone who works so hard to make homes and backyards better—we made it to Friday!

Soon, it will be time to gift yourself a well-earned long weekend.

Here’s to a little sunshine, some time with family and friends, and hopefully a chance to enjoy the very spaces you work so hard to create.

Happy Friday, everyone!

03/09/2026

How much would you pay your highest-performing salesperson who makes you a ton of money?

The one who works 24/7.
Never calls in sick.
Never takes a vacation.
Takes calls and answers questions at midnight.
Shows off your best work.
Builds trust with clients.
Has a great attitude.
And can talk to hundreds of potential customers at the same time.

Commission? Bonuses? Trips and prizes?

Did you know that your #1 salesperson is your website? Or it should be your website...

So here’s the better question:

Are you investing in your site like it’s one of your best salespeople?

Have you given it a raise? A bonus? An upgrade? Literally anything?

Because a website that looks dated, loads slowly, says too little, or can’t be found in search isn’t just a marketing problem.

It’s a sales problem. And it is costing you money.

Your website should be working every single day to bring the right people closer to doing business with you. When you invest right, it can make you the most $$$ and blow your competitors out of the water. Call The Get Smart Group today to get started.