StoryVid

14/05/2026

Big things happening with Test Prep Mom.

We’ve been behind the scenes helping bring this new SAT online class to life through video, and it’s been great seeing the vision come together.

Strong team, clear mission, and a program built to help students across Kentucky access high-level SAT prep from anywhere.

More to come. 🎬📚

01/05/2026

We’re honored to share that StoryVid has been nominated for Best of Kentucky in the Business & Creative Services category.

If we’ve helped tell your story, capture your brand, produce your video, or bring an idea to life, we’d appreciate your vote.

You can vote for us directly here:
https://www.guidetokentucky.com/united-states/lexington/business-creative-services/storyvid

Thank you for supporting a Kentucky business built around helping other businesses and organizations tell better stories.

07/04/2026

Most people hire a videographer based on price and availability. Then the footage comes back and it never quite lands.

The problem usually isn't the camera they used. It's everything that didn't happen before the shoot: no pre-production process, no contract terms, no conversation about what the video actually needs to accomplish.

This guide covers how to evaluate a videographers's portfolio the right way, what questions to ask before you commit, what belongs in every contract, and the red flags to look out for.

Don't know whether you need a solo videographer or a video production team? This is the place to start.

Hiring a videographer in Lexington? Learn how to evaluate portfolios, ask the right questions, spot red flags, and know when you need a full production team instead of a solo hire.Hiring a videographer in Lexington? Learn how to evaluate portfolios, ask the right questions, spot red flags, and know....

30/03/2026

Great content doesn’t happen by accident. It starts with a question many production companies never ask: what result are we actually trying to drive?

It’s strategy before filming; acting on data after delivery. Every decision on set, from lighting to talent direction to how the story unfolds in the edit, is built around making the content perform. Not just look good.

Proud to bring this one to life with the team from concept through ex*****on. Here’s a quick look behind the scenes. Big shout-out to everyone who made it all come together.

Client:
Agency:
Producer:
Director: .wadlington
DP:
Gaffer:
Utility: .22
Dog: Freddy

23/03/2026

Your follower count no longer controls your reach. The algorithm does.

We're in the interest media era, and the rules have changed. Platforms aren't pushing content to your followers anymore. They're matching content to interests. That means a video you post today can reach someone who has never heard of your brand, as long as it hits on something they care about.

Video is the format the algorithm rewards most. Watch time, shares, saves, and comments are the signals that drive distribution, and nothing generates those signals like video.

The brands winning right now aren't hoping their audience finds them. They're building asset stacks that reach new audiences on every platform, consistently.

Read more to see how the interest media era works and what it means for your video strategy.

You can't buy your online presence anymore. The real question is: do you have content worth your audience's time? If not, you won't show up. The new Interest Media Era is here (and this is what you means for your business).

20/03/2026

“The Biggest Stocking” for

A different take on Christmas morning.

Proud to partner with the Feeders team on concept, production, and ex*****on from start to finish.

Client:
Agency:
Producer:
Director: .wadlington
DP:
Gaffer:
Utility: .22

Dog: Freddy

10/02/2026

Behind every story is a team committed to getting it right.

When we set out to create Harrison Elementary's recruitment video, we knew production quality would be the key to sharing a message that resonated with the community.

Our crew spent days on location, working within active classrooms and art studios. We carefully lit each interview to create a soft, inviting quality that matched the school's mission.

Large diffusion panels (6x6 Art Silk) provided the wraparound softness you'd expect in a creative learning environment. LED sources (STORM 80c, amaran F22c) provided color-accurate control, which is essential when working in mixed lighting conditions. We flagged off spill, killed inconsistent window light with duvetyne, and used lamps to keep everything feeling natural, not staged.

Two-camera coverage allowed us to capture interviews and environmental moments simultaneously without constant re-lighting.

We interviewed educators, parents, and students. We wanted real perspectives, not talking points.

Special thanks to our production team for their patience and precision throughout this project. The attention to detail in the lighting ensured viewers focused on the speaker without distraction.

Thanks to everyone at Harrison and Fayette County Public Schools for trusting us with their story.

29/01/2026

We could not be happier with how this recruitment video turned out.

The Visual and Performing Arts Academy at Harrison Elementary needed a way to show parents what makes their program special. So we spent time with their students, teachers, and families to capture what really happens there.

No scripts. Just real moments of students creating, learning, and loving what they do.

The result? A video that shows exactly why Harrison's arts program is something worth checking out.

Big thanks to everyone at Harrison Elementary and Fayette County Public Schools for trusting us with your story. What you're doing for these students is amazing.

Learn more about this project: https://www.storyvid.com/projects/where-creativity-begins

28/01/2026

Not all corporate videos are created equal.

Some drive real results. Others just look nice.

If you're investing in video for your business, you need to have these 7 types in your back pocket to help you reach your goals:

✅ Explainer videos – help customers understand what you offer

✅ Employee onboarding – get new hires up to speed faster

✅ Brand videos – build trust before prospects reach out

✅ Event videos – showcase your company culture

✅ Product launch videos – create buzz around new offerings

✅ Product demos – answer questions before they're asked

✅ Testimonial videos – let happy customers do the selling

The key? Start with your business goals, then build the video around them.

Learn more about each type and how to use them effectively:

If you're looking to keep pace with the businesses landing Lexington a Fortune 500 city spot, corporate videography is a must. Learn what it is and explore 8 corporate video types to elevate your brand.

30/12/2025

Video SEO is changing as search constantly evolves. People ask ChatGPT, Perplexity, and Claude for answers. And these AI platforms don't care about your tags. They read your transcripts.

Here's what matters in 2026:

→ Your transcript is the content AI actually reads

→ Specific data points beat vague claims ("34% increase" > "great results")

→ Schema markup tells Google what your video is actually about

→ Watch time signals whether you delivered on your promise

The brands getting found are optimizing for both search engines AND AI platforms. Not one or the other.

We broke down the full framework, what's changed, what still works, and how to make your videos show up everywhere people are searching.

Check it out:

Video SEO has evolved. Discover how to optimize videos for traditional search engines AND AI platforms like ChatGPT and Perplexity with this complete guide.