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19/08/2024

Competition in the CPG category has NEVER been more fierce.

That’s why many brands are focusing on the little details and challenging conventional practices in order to stand out from the crowd.

A few of our favorite standouts we’ve seen lately are:

Oshun’s electrolyte concentrate — it’s placed into a soap dispenser to encourage leaving it out instead of putting it away in a drawer, and it provides an easy-use solution.

Kloo Coffee — This sommelier-crafted specialty coffee is placed in a perfume bottle. What says high-end luxury and everyday use better than a perfume bottle?

Eco’s Compostable Packaging — Finally, biodegradable food service packaging! Let’s just hope it lasts longer than paper straws…

14/08/2024

Sweepstakes are often a component of sponsorship marketing — giving away tickets, merchandise, etc.

While sweepstakes are a great hook, the key element to drive more sales and gain new customers is the strategic planning of your promotion.

That’s where we specialize.

Planning for 360° campaigns is what we love doing the most.

Ask us how we can help your next planning initiative.

30/07/2024

What in the world are adaptogens and nootropics and WHY do I keep seeing them in new beverages?

We’re here to help you know what you’re reading next time you’re at the store or see an ad on Instagram…

Adaptogens: Plants that help the body deal with stress. Some can even give you a slight “buzz” effect, hence the reason why they’re touted in many non-alcoholic beverages.

Nootropics: Natural or synthetic substances that boost cognitive performance and alertness. Ingredients such as caffeine, ashwagandha, medicinal mushrooms, and many more fall into the nootropics category.

What is your favorite drink with adaptogens or nootropics in it?

25/07/2024

You’re looking at ingredient lists more than ever before, aren’t you?

The CPG category knows this and is pushing more and more in that direction.

People are going beyond the macros and are looking at the ingredients when making buying decisions.

This has led to low-alcohol, non-alcoholic, and mocktail-type beverages continuing their impressive growth in popularity and focus.

Are you looking at ingredients for most of the food and drink items you buy?

17/07/2024

Lights! Camera! Clients!

Ask us how we can help you get in front of over 22 million people watching videos for more than 1 HOUR PER DAY on Netflix for as little as $5k.

28/06/2024

At the end of the day, digital marketing is all about creating meaningful connections and delivering measurable results.

While we go about this in many ways, our expertise is in leveraging promotions to increase consumer engagement and collect first-party data to ensure brands can talk to these engaged individuals in the future.

120,000 entries on a 60-day promotion for one of our partners this Spring is a great example of how we help our partners make quick, on-brand engagements with the right audience groups.

24/06/2024

Gen Z and Millennials continue to lead the charge for Connected TV platforms.

While many CPG Brands are incorporating CTV into their media plan strategy, we’re noticing a lot of regional CPG marketers do not include CTV in their plans, despite the minimum spends being doable for most brands.

To all of the CPG marketers that follow us…

Comment if you have plans to incorporate CTV into your media plans this year or next

11/06/2024

Non-alcoholic beverage sales are growing 20% YoY💰 (according to NielsenIQ).

It’s no longer just “Dry January” that sees these canned mocktails and zero-proof beers fly off the shelves...

Even our team loves a good non-alcoholic beverage from time to time!

A few of our team’s favorites to reach for this summer instead of an alcoholic drink are:

• Zach: Non-Alcoholic Tonics — Gin & Tonic

• Isabelle: Black Raspberry with fresh fruit

• Madison: Watermelon with balls of fresh watermelon and a lime wedge poured into a wine glass ( )

• Dan: ’s Non-Alcoholic Beer

03/06/2024

Netflix recently PROPELLED themselves into the arena of live events, delivering must-see TV with the Roast of Tom Brady, signing deals with the WWE, and even landing NFL’s Christmas day games — which averaged 28.5 million viewers in 2023 — for the next three seasons.

The world is shifting to being on mobile devices and streaming platforms… and that’s where the ad dollars are going, too.

As the most iconic streaming platform continues to reinvent itself, we’re excited to follow along with how brands can make an impact.

Address

Opening Hours

Monday	08:00 - 18:00
Tuesday	08:00 - 18:00
Wednesday	08:00 - 18:00
Thursday	08:00 - 18:00
Friday	08:00 - 18:00

Telephone

+19495190055

Website

http://OptivateAgency.com/

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