17/08/2026
Quick question: when's the last time you actually clicked a link after asking Google something? Or did you just read through the AI summary and go on your way?
That's the shift we're talking about in our latest blog post. AI is answering questions directly now, which means the brands that show up in those answers are winning attention the old rankings can't buy.
We call it Answer Engine Optimization, and it's one of the most common questions our clients are asking us this year. Here's what it is, why it matters, and how to actually show up:
https://www.colouroutside.com/answer-engine-optimization/
