Axona Lab

08/06/2022

What is the role of (out of home) placements with Ad retention & perception?

For this, we have conducted research for KEVANI, one of the largest and most innovative outdoor advertising companies in Southern California, investigating the role of OOH placements with its relation to and its impact on creative fatigue.

Drop me a DM or reach out on https://lnkd.in/ewcK55cK for the full study.

/PRNewswire/ -- Los Angeles based KEVANI, Inc. ("KEVANI"), one of the largest and most innovative outdoor advertising companies in Southern California,...

05/05/2022

Ever heard of ?

It tells you how much a consumer is willing to pay for a or product.

A consumer is presented with a behavioral task and his brain activity is measured with an to find optimal pricing.

What's your pricing ?

22/04/2022

20/04/2022

Let's talk about the effectiveness of your

Does the location grab enough with all the distractions found in the street?

If yes, then, is your creative conveying the message to the viewers?

There are 5 billboards in the location below, but which one is the most effective?

As David Ogilvy said; "half the money I spend on is wasted; the trouble is I don't know which half"

08/04/2022

While recruiting participants for experiments, the first question we ask,

"Do you have a marketing background or work in the field?"

We do this to avoid , as seen in the results below,

are able to recall a brand or ad almost two times more than the average consumer.

This implies the importance of , always make sure to test your for attention.

06/04/2022

If you're curious to learn how to cope with the latest challenges in and how Neuroscience can help to overcome , come and join us on April 14th.

Book your seats now: https://www.eskimi.com/conference-digital-marketing-trends-2022If

30/03/2022

Do you know the story of Phineas Gage? often referred to as the "man who began ".

His unfortunate accident taught us a lot about the human brain.

Gage suffered a severe brain injury from an iron rod penetrating his skull, which he miraculously survived, destroying his frontal lobe.

His injury affected his personality and behavior reported having permanently lost his inhibitions,

so he started to behave inappropriately in social situations.

This taught us that complex functions such as and are largely dependent upon the frontal lobes.

24/03/2022

There are many to measure success.

Brand lift, foot traffic, online traffic, and social media impact are some of the key elements of measuring your OOH campaign.

But can you predict the success before media placement?

You can with

Besides measuring the visibility duration and visual attention, you can also measure the and cognitive responses of the viewers.

For the past few months, we have been investigating the key factors in a design (digital or static) that would positively affect customer awareness and perception of a brand.

15/03/2022

Every day, we all make , and 95% of our buying decision is unconscious.

In other words, influence buying decisions,

Tapping into the 's brain is what do best. Without it, we wouldn’t have great , , or .

03/03/2022

We can all agree that emotional creates a lasting impact on users,

but how to be sure that your brand proposition is inducing positive ?

Using to research consumer behavior gives you the possibility to truly understand "WHAT CONSUMERS WANT"

So, does your brand proposition induce positive emotions?

21/02/2022

Why should tap into system 1 thinking?

System 1 and System 2 thinking are two different ways of decision-making, which we all do.

is the , decisions, while Rational decision making.

Since most buying decision making is an emotional and irrational process, traditional market research (self-reported measures) fails to uncover consumer behavior.

Being able to measure and research can uncover System 1 thinking.

A better understanding of allows you to increase your ROI whether it is spent on or