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Host of In the EllaMents 🎙️

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https://socialellaments.com/free-guide/

Marketing strategist & advisor for women-led businesses
Consulting • Paid ads • Fractional CMO
I help you build marketing systems that support growth and real life.

29/09/2026

What if that 'ick' you're feeling is actually a sign you have integrity?

Last week's episode of In the EllaMents breaks down how to tell the difference between manipulation and ethical persuasion in your marketing.

Listen at the link in bio. 🎧

25/09/2026

Amazon. Spotify. Patagonia. They’re all using persuasion principles.

And they’re doing it ethically.

This week’s episode of In the EllaMents breaks down Cialdini’s principles of influence - and walks you the through the three-question test that tells you if you’re serving your customer or manipulating them.

Listen to learn the difference.

Link in bio. 🎧

24/09/2026

This week's episode of In the EllaMents is about the difference between manipulation and influence, and why your discomfort with marketing might actually be pointing you toward something important.

Link in bio. 🎧

22/09/2026

Unfortunately, we've been taught to distrust marketing because it's manipulative, and if that gives you the "ick," then you are in good company. But there's a big difference between manipulation and influence.

In this week's episode of In the EllaMents, I'm breaking down that difference. Plus, I'm giving you the three-question test that will tell you if you're crossing that line into manipulation or just using influence for the greater good of your customer.

Listen to find out. Link in bio. 🎧

15/09/2026

Save this for when you're ready to start.

This is the blueprint I'd follow if I were starting from scratch today, after 12+ years in marketing, testing what works and what doesn't. But here's what I also know: having a roadmap is one thing. Actually building it takes strategy, ex*****on, and someone who knows where the pitfalls are.

If you want that support, I'm opening one spot for a new client this month. DM me.

10/09/2026

Save this for later.

A friendly reminder to start before you're ready, even if it's scary. Hear more from this week's episode of In the EllaMents. Link in bio. 🎧

08/09/2026

20 episodes in, and here's what I've learned:

You don't have to be ready to start something.

I wasn't "ready" when I started this podcast. I wasn't sure what I was doing. I didn't have it all figured out. Heck! I'm still learning... but I just started.

And that one decision changed a lot for me.

In this week's episode of In the EllaMents, I'm reflecting on what 20 episodes taught me about starting something before you're ready, building in public, and trusting yourself even when you have no idea what you're doing.

If you've been waiting to feel ready before you start whatever it may be, this episode is for you.

You don't have to wait. Listen. You might need the permission to just start.

Link in bio. 🎧

02/09/2026

Consider this your official invite to this crazy train of building a business, raising humans, and trying to do it all without losing your mind in the process.

Here you'll get the strategy, the honesty, and the real talk about what this actually looks like. And you'll know you're not alone in any of it.

If that sounds like you, stick around. You're my kind of person. 🤍

31/08/2026

Read that again.

And then listen to last week's episode of In the EllaMents.

Link in bio. 🎧

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