Social EllaMents Marketing

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Social EllaMents Marketing

Host of In the EllaMents 🎙️

✨ Free Ads Guide ↓
https://socialellaments.com/free-guide/

Marketing strategist & advisor for women-led businesses
Consulting • Paid ads • Fractional CMO
I help you build marketing systems that support growth and real life.

19/05/2026

Not sure if you noticed but.... AI is everywhere. 👀

Meta wants you to use Advantage+. Google's pushing Performance Max. ChatGPT is writing everyone's captions. And around every corner we're all being told the same thing: hand it over. Trust the automation.

But nobody's asking "Should we?"

These platforms have goals. Your business has goals. And those two things aren't always the same.

In this week's episode, I'm breaking down the three questions I ask before I let AI touch anything in my marketing. And why most business owners aren't ready for the automation they're being sold.

Listen to In the EllaMents wherever you get your podcasts. The link is in my bio. 🤍

14/05/2026

The truth is, I get really invested.... maybe too invested, honestly.

But that's just how I'm built.

I don't take on clients I'm not genuinely excited about. I don't work with people whose businesses I don't care about. And I can't show up halfway.

So when we work together, you get all of me. The research. The honesty. The obsession with your marketing efforts.

That's also why I only work with 4-5 one-on-one clients at a time. Because this level of investment doesn't scale to 15 clients. It just doesn't.

If that sounds like the kind of partnership you've been looking for, let's talk.

Send me a DM to start the conversation.

10/05/2026

Motherhood is messy and beautiful and exhausting and the most important work you'll ever do.

Some days you get it right. Some days you don't.
But you show up. Every single day.

Happy Mother's Day to the moms doing their best.
You're enough.🤍

05/05/2026

I sat down with Alysha Sanford of Alysha Sanford Photo & Marketing this week for one of my favorite conversations I've had on the In The EllaMents podcast!

We basically have the same name, we both live in Oregon, and we both work in marketing. But our days? They look completely different.

She's building her business with a toddler at home. I'm navigating the tween and teen years. And we wanted to pull back the curtain on what it actually looks like to fit business into our lives in these very different seasons.

The real messy version. With toddler meltdowns, school pickups, and absolutely zero time to meal plan.

We talked about our actual schedules. The tools we use to stay sane. What productivity advice is complete BS! And how we're both making it work without sacrificing time with our families.

This conversation is practical, honest, and full of systems you can steal.

If you're a mom building a business and wondering how other people are actually doing this, this episode is my early Mother's Day gift to you. 🤍

Listen at the link in bio!

30/04/2026

Pretty images are great.
But if your ads aren't converting, I doubt the image is the problem.

Here's what I see when I audit ad campaigns:
The creative is fine. The targeting is fine.
The problem? What you're asking people to do.
You're running cold traffic to a high-ticket offer.
That's the mistake.

Someone just discovered you exist. They don't know you. They don't trust you yet.
And you're asking them to spend $3,000.
It's too much too soon.

Cold traffic needs a low-risk entry point.
Something that gets them into your world without the risk.
A lead magnet. A low-cost offer. Something that makes saying yes easy.

Then you nurture.
Build trust. Prove you're the right fit.
That's when they buy the big thing.

If your ads aren't converting, stop tweaking the images.
Look at what you're asking people to do—and whether it makes sense for someone who just found you.

Want more insights like this? Join my newsletter. Link in bio.

28/04/2026

Your ad dashboard is full of numbers. But most business owners are watching the wrong ones...

They're celebrating reach when reach doesn't convert. They're panicking over impressions when impressions don't pay the bills.

Here's what I actually look at when I'm managing a client's account: Cost per result. CTR. Frequency.

That's it.

These are the numbers that tell me if an ad is working or if something needs to change.

If you're staring at your dashboard and have no idea what it's telling you, start here.

What metric confuses you the most? Comment below and I'll help you understand. 👇

21/04/2026

You've been posting consistently for months.
Maybe longer.
You're showing up. Creating content. Providing value.
And your growth feels painfully slow.

Or maybe you're on the other side, you've spent money on ads, and you're not seeing the return you expected.

Either way, something's missing.
And here's what I think it is:
The strategies that worked 10 years ago don't work anymore.
Organic reach has changed. Competition is heavier. The algorithm isn't doing you any favors.

But that doesn't mean organic doesn't work. And it doesn't mean you should just throw money at ads and hope for the best.
It means you need to understand what each one actually does and when your business is ready for both.

In this week's episode, I'm breaking down:
→ What's really happening with organic marketing right now
→ How to know if you're actually ready for paid ads (spoiler: it's not just about having a budget)
→ A client story that might surprise you about what happened when we added paid marketing to a business relying only on word of mouth

If you've been confused about whether ads are right for your business, or frustrated that your organic efforts aren't moving the needle, this episode is going to give you clarity on what you actually need right now.

Comment PODCAST, and I'll send you the link.

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https://socialellaments.com/linkinbio/

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