09/02/2023
Setting up a dedicated landing page for your Google Ad Campaign is essential.
We always say that Google wants to see a one to one correlation.
So that means, if you're running ads on the keyword Really Great Site, the meta content needs to utilize the term 'Really Great Site', the landing page url needs to follow suit and be something like: .com/really-great-site, the page title needs to be Really Great Site and the page content needs to be specifically related to Really Great Site.
Why does this matter? Well, it matters to Google because it matters to people.
Real users get confused if they expect to click a button for dry cleaning and the url and page title says something else like, "Learn About Us" or "Contact Us".
In other words, Google wants to force you into making the user journey as simple stupid as possible and the marketers who do this have better conversions from their audiences.
https://digitaltaskforce.com/types-of-google-ads/