08/04/2022
Alright tell me, which Baby Sitters Club character were you? I was a Kristy/Claudia combo.
Do you remember what chapter 2 was in every single novel? Chapter 2 was an introduction of each member of the club. It was written differently in every book, but the content was the same: Kristy is the president, Claudia is an artist and has a phone in her room, Stacey has type 1 diabetes… you remember.
If you were familiar with the Club, you could skim or skip this chapter. If you were new to the series, this chapter was a great run-down of essential info.
What can we learn from this?
As a business owner, especially on social media, you will always have loyal clients who have been with you since the beginning, and brand-new clients who may or may not have worked with you yet. Is your content appealing and understandable to both groups of clientele? For example, if you have special names for products or packages, do you define those regularly or keep it exclusive? Are you always ready with an “elevator pitch” when people ask “what do you offer?”