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The Marketing Expedition The Marketing Expedition is a community of marketers, business owners, CEO's and others working to help build brands and bottom lines.
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Trainings, podcasts, videos and an interactive community to help grow your business. Powered by Peppershock Media.

19/02/2026

"Getting placed in people also ask is actually like kind of a big deal because AI in the AI overview loves questions. It loves FAQ. And if you have a developer that is working on your site or working with you, ask them to add FAQ schema data into those areas of your site because AI is really loving to digest the schema data." — Amber Goetz

This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) gets to chat with Amber Goetz, founder of The Active Media. Amber shared invaluable insights that can help businesses thrive in today’s digital landscape. 💯

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

05/02/2026

"There is so much correlation to business and poker. If you play every hand, if you try to serve every customer, if you try to do everything, you're going to lose. You have limited resources, limited chips, and you need to be smart about how you spend those chips and when you're going to gamble with them and when you're not." — Connie Miller

This week, Rheallen (Peppershock Media, The Marketing Expedition Community) gets to chat with the incredible Connie Miller, CEO of Credible Advantage, published author, and a leadership consultant, who brings a wealth of experience and insights to the table. 💯

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

22/01/2026

"Personal branding is not personal bragging, right? What I want people to think about is you've had experiences that you can share that help other people. And so how do we give a face to a business? People follow leaders, not logos.” — Jen Dalton

This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) gets to chat with Jen Dalton, founder and CEO of Brand Mirror. Tune in and learn how to give a face to your business and build trust with your audience. 💯

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

08/01/2026

"So right now, fewer than 5% of brands are actually doing anything about AI search or Reddit. And that gap is the biggest opportunity I have seen in a decade, maybe even longer than that. So it's just a huge opportunity right now. This is like SEO 25 years ago.” — Danny Kirk

This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) had the pleasure of speaking with Danny Kirk, a bootstrap serial founder who is transforming how brands leverage Reddit for organic growth and AI search optimization. 💯

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

25/12/2025

"Building a relationship with your audience is crucial because it helps them understand who you are, what your values are, and what the solution you want to provide or the value you want to provide for the audience.” — Anna Tran

This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) gets to chat with Anna Tran, co-founder and the public face of the PR division at Level Up with Anna. Discover how to turn visibility into trust and build lasting connections with your audience. 💯

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

12/12/2025

"AI is an incredible tool. It's still just a tool in my mind. It's an incredible tool if brought in correctly and strategically, and then if trained properly once brought in. And so for small businesses that are bringing in these AI solutions without thinking through those things or even knowing how to think through those things, they're ending up just creating more noise with stuff that they're doing in AI versus actually making that impact.” — Sara Nay

This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) had the pleasure of chatting with Sara Nay, the CEO of Duct Tape Marketing. They dive deep into the world of marketing strategy, AI, and the importance of building trust in today's skeptical environment. 💯

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

27/11/2025

"When it comes to networking, it feels like a chore. I say the word and it feels dirty. Like in my body, I feel the word ‘networking’ and I don't like it. But at the end of the day, when I change it to ‘relationship building’, I get the warm fuzzies. So, it's a little bit of a mindset shift. It's really looking at it as a form of connecting, and connecting is a form of self-care, which is something we all need to be doing.” — Amy Vaughan

This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) had the pleasure of speaking with Amy Vaughn, CEO of Together Digital, a platform dedicated to empowering women in digital and tech through strategic networking and community building. 💯

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

13/11/2025

"I had a friend who was, oddly enough, the VP of marketing at the U.S. Postal Service. And his dad owned a hardware store in a rural city. And his dad was trying to advertise to build his business. And my friend said, you should really use the mail. I'm at the U.S. Postal Service. it'd be good for us. Mail works. It would be good for you. The stats on mail, by the way, for those who aren't familiar, Direct Marketing Association says it returns on average $13 for every dollar invested. So that's one of the highest among advertising mediums, if you can properly target people.” — Wilson Zehr

Rhea Allen (Peppershock Media, The Marketing Expedition Community) dives deep into the world of marketing, innovation, and business strategy with our special guest, Dr. Wilson Zehr, founder and CEO of Zairmail. 💯

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

30/10/2025

"I think really what I love parents to understand is think about marketing in a business. If you open a business and you just start marketing, marketing, marketing, but you don't have a business plan, you're either going to run out of money or ideas. And that's with a student, when you start them in middle school and you help them figure out their gifts, their talents, their core values, and you start to look at your financials as a family, that gives you a runway of how are we going to build our plan. And that's what it's all about. It's all about the plan.” — Shellee Howard

Rhea Allen (Peppershock Media) had the pleasure of speaking with Shellee Howard, founder and CEO of College Ready. Shellee shares her insights on how students can effectively market themselves to gain admission to the best-fit colleges—often debt-free! 💯

Subscribe to The Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️

16/10/2025

"I'd say the most important thing that you've got to think about is not necessarily what you're going to sell, because there's a lot of things you can sell and there's a lot of ways you can make money online. The most important thing is the audience that you build. That's where the money is." — Todd Getts

This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) gets to chat with the dynamic duo, Todd Getts and Leah Rae Getts, founders of Digital Trailblazer. Their incredible story of transformation from traditional jobs to building a seven-figure online business is nothing short of inspiring!. 💯

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

02/10/2025

"Really focus in on your message. What is your message? Why should people care? That's important. And what is it that you want to tell people? That gives them value and benefit. It's really important. And I think a lot of people go kind of 'beat the chest' publicity, you got to be oriented toward giving value and benefit. That's always important." — Jill Lublin

This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) had the pleasure of speaking with renowned publicity expert and four-time best-selling author Jill Lublin - Publicity Strategist, Media Insider & International Speaker. Don’t miss this episode if you want to elevate your brand and gain visibility! 💯

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

18/09/2025

"The way I look at the world is in terms of mindset, self-mastery, and service, or creating. And I think that our ability to create things depends on our self-mastery and our self-reliance. And our ability to master our lives depends on our awareness of ourselves and reality and understanding how the world really works.” — Jacob De Arman

This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) had the pleasure of speaking with Jacob De Arman, a talented artist and videographer currently studying video production at BYU-Idaho. They dive deep into the world of creativity, self-mastery, and the art of storytelling in marketing. 💯

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

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