Bullhorn

12/02/2026

What makes a great brand name?
Easy to say. Easy to spell. Ownable. And built on a story that actually means something.

Brad breaks down how Catamaran found a name that carried its strategy, and why the right name can clarify your business, not just label it.

11/02/2026

Peoples Exchange Bank refreshed their logo to better reflect who they are today—modernized, but still rooted in the tree their community knows and trusts.

See the case study:

At Peoples Exchange Bank, you speak to a friend — not a robot. We built a refreshed brand identity for a community bank with deep, growing roots.

09/02/2026

When time changes, brands should too. Peoples Exchange Bank partnered with us on a refresh that modernized their visual identity while preserving the trust, recognition, and community ties they’ve built over decades.

Read the case study: https://blhrn.co/peoples

05/02/2026

SSF became Sensiba. More than a name change, it was an opportunity to create a brand that feels distinct, ownable, and aligned with their culture. The new logo symbol reflects their human-first approach while giving the brand a mark that’s truly their own.

04/02/2026

When culture evolves, your brand should reflect it. Sensiba partnered with us on a brand update that aligned their identity and language with a more human-first, people-centered culture.

Read the case study https://blhrn.co/sensiba

03/02/2026

Professional services don’t have a product problem. They have a differentiation problem.
When everything looks the same, the brands that win are built on trust, culture, and clarity without alienating existing clients.

Want more on building trust and differentiation for service brands?
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29/01/2026

When Fooji’s business evolved, their logo needed to evolve too. The before-and-after shown here reflects a brand refresh designed to bring clarity, consistency, and room for growth as the company moved into its next chapter.

Read the case study: https://blhrn.co/fooji

28/01/2026

What makes a brand name successful? Brad Flowers, naming expert at Bullhorn, breaks down how strong names are evaluated, chosen, and set up for long-term success.

See how this process works in practice: blhrn.co/naming

27/01/2026

When your business changes, your brand often needs to change too. Growth can mean new offerings, new positioning, or a clearer way to show up in the market. That was the case for our client , where a brand refresh helped bring clarity and support their next phase of growth.

Read the case study: https://blhrn.co/fooji

20/01/2026

The way your clients find you is shifting from search engines to "answer engines" like ChatGPT. Don't just rank on a list of links—learn how to become the specific expert recommendation AI provides. Check out our latest blog on mastering Answer Engine Optimization (AEO).

15/01/2026

We helped the Vine Street Private Wealth & Family Office identity go from anonymous to an ownable industry force. Their new branding is distinct and sharp, capturing the sophistication and deep expertise of their new firm. See the full transformation.

14/01/2026

Listen to brand designer Zack Graber breaks down how an insight from the Define phase affected everything from the brand identity to the eventual website.