Altum Marketing

12/11/2021

We're honored to have just launched a new website for The Wily Network, a fantastic non-profit organization here in Boston. Check out the new website and learn more about their wonderful cause.

https://thewilynetwork.org/

04/05/2021

Just launched! What a fun website to build for Green Design Group.

https://www.greendesigngroup.us/

11/11/2020

Some great visual content for your viewing pleasure. In this issue; The World's Toughest Mazes, The Correlation Between Voting Behavior And Music Preference, Famous Musician Deaths & Spotify, Most Edited Wikipedia Pages, If Wes Anderson Designed The Simpsons, and many more.

I'm Incredibly pleased to announce issue #20 of Content, Curated! It's a big milestone considering I wasn't sure where I was going with this newsletter

25/06/2020

SEO for product or service category pages can be challenging. This article reviews Google's specific advice and suggests including some text content, but keeping the content focused on commercial intent.

It's hard to optimize e-commerce categories pages content. Learn about the main criteria to take into consideration when doing it, with examples!

03/06/2020

Struggling to get a piece of content written? Break the process down into a few simple steps to help you make process. This video acts as a mini-guide to get from a simple prompt to a paragraph to a published page.

Expert content isn't out of reach. In this Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content all the way from prompt to paragraph to published piece

15/05/2020

Content, Curated is a really cool monthly publication to follow. Featured this month:

-Are you quicker than Tesla autopilot?

-60's era advertisements for modern tech items

-See city skies with and without light pollution

-Worst Rated Episodes for TVs biggest shows

We're still in very uncertain times, and I apologise that I can't offer any certainty as to when in the month this newsletter actually gets published 😅 (life wi

14/05/2020

You know them, you have seen them before, and chances are you have already used them today. Search Engine Results Pages, otherwise known as SERPs. Learn here about the different features, and why they matter for SEO.

Learn why SERPs matter for SEO, how to get in them, and how to show up in SERP features.

07/05/2020

For those who are looking to start writing blog posts, or for those who are looking to improve their traffic. "Good blog posts have unique details to back up claims. Bad blog posts just make claim after claim. Most posts are bad." This article shares some important details to keep in mind when writing (or reading) blog posts.

Forget typical trivialities like sentence length, grammar, and typos. How to write a good blog post is dependent on the Detail Principle, explained here.

04/05/2020

If there is one positive thing COVID-19 has done, it has shown us what real community looks like. We must come together (separately) now more than ever to make this pandemic a thing of the past. Here are a few helpful tips for local businesses operating during COVID-19.

In this article, you will find local SEO tips that could make a difference for your business in the coming weeks, innovative resources for support, advice from my own tight-knit community of some of the world’s best local SEOs, and some serious thinking about building a better local future. 

29/04/2020

Here are 5 Content and SEO Trends that will dominate in 2020

1. Optimize for Voice Search
2. Long-tail Keywords & Targeted Content
3. Meet Google's E-A-T Standards
4. SEO Friendly Original Imagery
5. Interactive Content

https://www.quicksprout.com/content-and-seo-trends-that-dominate/

14/04/2020

We're excited to officially launch this brand new website for our friends at Lawless Upholstery! It's been a pleasure working with the Lawless team and using this website to feature photos of their impeccable craftsmanship.

Serving Greater Boston and Beyond Lawless Upholstery is a full-service shop, specializing in reupholstery, furniture restoration, and custom-built furniture. Founded in 2006 by owner Shane Lawless, our West Concord storefront occupies a space that has been devoted to upholstery for over 65 years. Ab...

13/04/2020

During a recession, many businesses are wise to cut spending in general. Marketing budgets are often cut early and cut drastically. SEO is one area of marketing that businesses should be prioritizing in these uncertain times with their limited resources.

This article describes a process for how SEO experts can deliver better strategies. In times like these, a strategic approach to SEO is more important than ever.

Lessons from a world-renowned consulting firm. I’ve been in enough interviews, pitches, and strategy meetings (ironically) to determine that we’re really not that great at being strategic.  Whenever I present interview candidates with a business problem, 9 out 10 of will talk through action pla...