Star Media, LLC

Home
Star Media, LLC

Star Media, LLC is a media house based in the Twin Cities providing a variety of solutions and strat

16/05/2023

Social media management and social media marketing sound like they’re the same things, but they’re actually very different

Social media management is your baseline: it’s the consistent strategy of posting often with high-quality content, getting people to engage with your content, and generally being active on social media.

Social media marketing is the next level up. Once you have a good content strategy and you’ve built up a following that interacts with your posts (and has some level of trust), you can move on to marketing your products/services to them (and other potential customers). This may include running ads and specific campaigns with the goal to get purchases, link clicks, sign-ups, or whatever else your objective is.

The key to good social media marketing is to first have solid social media management!

09/05/2023

It’s that time of the year again! Here’s a badass video we made for Native Resource Preservation on one of their recent prescribed burns. Check out their page to learn all about why prescribed fire is beneficial and how they conduct them throughout the month of May 🔥

03/05/2023

The art and the Florist’s take on it! This last weekend, A Precious Petals Florist set up a gorgeous floral display at the Minneapolis Institute of Art for Art in Bloom 💐 We may be a little biased, but we think this was the easily the best interpretation of the featured piece!

25/04/2023

As someone who does social media for a living, is it bad to pick a favorite platform? Like how if you’re a parent, you *shouldn’t* choose a favorite child (even though you actually might have one 😬)? Luckily, I’m not a parent and social media platforms don’t have feelings!

I love giving tips on how to be successful on Instagram because it’s a platform I’ve personally had the most success in connecting with other people and businesses, it’s visual-based (which is great for a photographer/videographer), and it’s straightforward to use. So with that, here are a couple of tips on how to write a successful caption on Instagram!

18/04/2023

⚫ New business cards! ⚫

When we started Star Media in 2019, we picked a fun template for our business cards, didn’t change much, and printed them. We didn’t put a lot of thought into branding or making sure it was cohesive with the look of our website - it was just about getting the key info on the card. Now that I’ve been running Star Media for nearly 3.5 years, it has been on my to-do list to update my business cards! I did a pretty large overhaul of my website at the end of 2022 (I’m really proud of it now, so you should go check it out!) and I’ve now done a complete overhaul of my business cards to match: with big intentions to focus on branding and presenting Star Media properly to anyone I hand out my card to. What do you think of the final design??

I don’t know if either the business cards or website project would’ve been done in such a timely manner if it wasn’t for my networking group holding me accountable! We meet every other Tuesday at Insight Brewing in Minneapolis. If you’re a business owner or a leader at your company and want to join, make connections, and meet your goals every quarter, send me a message! It’s free and your drink is on me. 😊

11/04/2023

As someone who loves to travel (and has made it a mission to see so much of the world), I love getting to explore the world through the social media posts I create for Veg Jaunts and Journeys. Usually Kim, the owner, sends me photos from their tours that I’ll edit and post, but every once in a while, they’ll take a tour to somewhere I’ve been and photographed myself! This is the case for one stop on their Albuquerque/Santa Fe tour (which they are still accepting books for in October!): Petroglyph National Monument. Here are a couple of photos that I get to repurpose for their social media pages!

04/04/2023

Branding is essentially how you portray your business on your website, across all social media platforms, on your business cards, etc. The key word here is “consistency”. You’ll want to make sure your business comes across the same in all of these different places, so doing things like sticking to your brand colors and fonts is a great way to do that.

A little bit about Star Media’s branding…
On our website, in these infographics, in our logo, and on our business cards, we hardly use any color. We love the look of dark blacks, true whites, and some grays in between. We stick mainly with one font (Proxima Nova in its different forms). You will also see some imagery used repeatedly in different places - for example, the keyboard photo on this infographic is also used on the Contact page of our website and placed on the back of our business cards. These are just a few examples, but you can see how this makes things cohesive. When you look at one of our posts, you can automatically recognize it as a part of our brand.

28/03/2023

If you’re a business on social media, you should be creating content that align with your business goals.

To briefly summarize, you probably fall into one of two categories: new businesses and established businesses.

1. If you’re a new business (or just a new business on social media without a lot of followers), your main focus should be on brand awareness and creating consistent, engaging content. This will allow current and future customers to get a better idea of what your brand is all about and learn about your products/services.

2. If you’re an established business that already has a decent social media presence/following, you can start focusing more on conversions (sales, link clicks, etc.). You’re probably already seeing a higher level of engagement on each of your posts - you’ve put in the work, now it’s time to market your business so all of that hard work pays off.

You can follow this same strategy when running ads: start off with more general ads to drum up some interest, and then hone in on your interested audience and run retargeting ads to them directly.

20/03/2023

Behind the scenes of a recent shoot at Potekglass! You can sign up to learn how to make glass beads of your own - classes starting on April 15th at their shop in Minneapolis. These are SO detailed and fun! I had a great time taking these photos.

23/02/2023

We are SO excited to welcome Potekglass as a new client! We’ll be taking over their social media accounts, posting professional photos, videos, and telling you all about the cool things they do at their shop!

Potekglass is a glass shop in NE Minneapolis that sells glass and glass supplies, offers various glass classes (torchwork, fusing, stained glass), helps with repairs, and sells some local art. Their mission is to help bring beauty to the world, inspire people of all ages to work with their hands in a creative way, and also play some great music! Make sure to give their Facebook and Instagram pages a follow!

13/02/2023

Business owners (and those in a leadership role at their company) ~ Join me this Tuesday (tomorrow!) at Insight Brewing in Minneapolis from 3pm-4pm.

I’ve been a part of a fantastic networking group full of supportive people for the last year. We meet every other Tuesday and joining our group is free! No obligations just to come check it out.

This group has helped me get connected with the community, gain new clients, and hold me accountable for achieving my business goals. Send me a DM if you’d like to join tomorrow - drink on me 😊

08/02/2023

When was the last time you updated your headshot? Does your LinkedIn profile look nothing like the “you” of today? Does your website even have photos of yourself and your employees? One of the most important tips I can give business owners is to make their online presence personable - show followers/customers behind the scenes action, allow your posts to read with personality, talk about your hobbies, and show your face! Here are some recent headshots we took for A Precious Petals Florist for their website.

Address

Telephone

+16513071128

Website

http://www.starmediahouse.com/

Alerts

Be the first to know and let us send you an email when Star Media, LLC posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Star Media, LLC:

Shortcuts

Want your business to be the top-listed Advertising & Marketing Company?

Country:

City: