21/08/2026
Behind the scenes of creating Ethereal Hairโs launch campaign โจ
For this campaign, I wanted to create imagery that felt just as soft, feminine, and ethereal as the brand itself.
We created a mix of clean, polished studio shots that could be used across the Ethereal Hair website and promotional materials, while also incorporating more creative imagery to give the campaign its own identity.
For the creative shots, we took the shoot outdoors into a garden setting โ really leaning into the meaning behind Ethereal and creating something soft, dreamy, and a little unexpected. ๐ฟ
The goal was to make the campaign feel elevated while still giving Ethereal Hair versatile content that could work across multiple platforms and marketing materials.
I loveeee shoot days ๐ค Being able to take a brandโs vision and turn it into a full visual story is my favorite part.
Book me for your next brand campaign. ๐ฅ
